Chandan Datta

- Sales Strategy & Execution: Develop and implement sales strategies to achieve business goals and revenue targets.
- Team Leadership & Development: Lead, mentor, and train sales teams to improve performance and customer engagement.
- Customer Relationship Management: Build and maintain strong relationships with key clients to enhance business opportunities.
- Market Analysis: Conduct thorough market research to identify trends, gain competitive insights, and explorepotential growth opportunities.
- Performance Metrics: Monitor and analyze sales performance, providing reports and recommendations for improvement.
- Collaboration: Work closely with marketing, operations, and finance teams to ensure alignment with business objectives.
- Budget Management: Oversee sales budgets, forecasts, and profitability analysis to ensure sustainable growth.

Responsible for PAN INDIA Business - Developing Business Strategy / Building Brand Awareness / Understanding customer requirements based on Applications / Contribute to New Product Development / Effective collaboration with India and International Teams / Establishment of Welder Training Center in India (HQ).
Responsible for PAN INDIA Business - Developing Business Strategy / Building Brand Awareness / Understanding customer requirements based on Applications / Contribute to New Product Development / Effective collaboration with India and International Teams / Establishment of Welder Training Center in India (HQ).
Skills: Business Development · Key Account Management · Key Account Development · Leadership · New Business Development · Product Development · Sales Management · Team Management

• Since January 2023, I have been dedicated to managing key accounts in the Perfect Welding division, focused on project business acquisition and nurturing key customer relationships. This role builds on my expertise in customer relationship management and strategic business development, where I have consistently worked with the team to understand and fulfill key customer requirements, contributing to Fronius India's long-term success.
• Negotiated contract terms with clients and established important deadlines.
• Prepared and presented progress reports to internal and external stakeholders.
• Conducted meetings with clients to discuss their objectives, challenges, and strategies.
• Provided regular reports on account activity and performance metrics to stakeholders.
• Managed the relationship between internal teams and external customers.
• Identified new opportunities for growth within existing accounts, as well as potential new customers.
• Developed and implemented key account plans to meet customer needs and increase company profitability.
• Collaborated with sales team members to develop solutions tailored to customer needs.
• Maintained a deep understanding of client products and services in order to effectively promote them.
• Monitored competitive activities within assigned accounts and communicated findings to management.
• Coordinated cross-functional teams for successful execution of projects related to large scale accounts.
• Created presentations for key stakeholders regarding progress updates or proposals for new initiatives.
• Established strong relationships with clients through regular communication and follow-up activities.
• Provided training sessions for customers on how best utilize the company's products or services.
• Managed key enterprise account with responsibility for sales, contracts, negotiations and reporting.

• Handling a team of Area Sales Managers, Application & System Engineers and responsible for P&L of assigned Cost Centre.
• Responsible for Overall Sales of Eastern Region comprising of West Bengal, North-Eastern States, Orissa, Jharkhand, Chhattisgarh and neighboring countries Bangladesh, Nepal & Bhutan.
• Participated actively in industry conferences and seminars for knowledge sharing purpose.
• Developed strategies and plans for regional sales growth.
• Conducted regular market research to identify customer needs and preferences.
• Created promotional campaigns to increase sales in the region.
• Organized trade shows, exhibitions, and other events to showcase products.
• Monitored competitor activities and analyzed pricing trends in the region.
• Collaborated with product development team to create new products tailored to local markets.
• Cultivated an environment that fostered teamwork among regional sales staff members.
• Negotiated contracts with distributors, vendors, retailers. in the region.
• Implemented effective territory management techniques across the region.
• Maintained accurate records of all sales activities including leads generated and closed deals through CRM.
• Ensured compliance with company policies and procedures related to regional sales operations.
• Supported sales team members to drive growth and development.
• Mentored and internally promoted successful company sales and account management staff into leadership positions to drive company growth.

• Handled East Region of West Bengal, Northeastern States, Orissa, Jharkhand and Part of Chhattisgarh.
• Developed product launch plans, including pricing strategy, promotional activities, and timelines.
• Collaborated with cross-functional teams to ensure successful product introduction.
• Monitored competitive landscape and identified opportunities for improvement in existing products.
• Provided technical assistance and training on new products or features to internal stakeholders and customers.
• Prepared presentations for senior management regarding product performance metrics, trends, and strategies.
• Created detailed reports outlining project status, objectives achieved, customer feedback.
• Participated in trade shows and other events as a representative of the company's products.
• Cultivated business partnerships to build lasting relationships with internal and external parties.

• Posted at KOLKATA DIVISIONAL OFFICE
• In charge of West Bengal, Jharkhand, Northeast States and Orissa States for Hi-Tech range of Welding Systems
• Marketing & promoting welding equipment in Major Industries in Eastern Region.
• Tech. Seminars & Presentation for Business Developments & Promotion of the Welding & Cutting Equipment of M/S Hypertherm
• Coordinating with Central Product Group In charge at Bangalore for Product Developments & launching of new range of products
• Handling a Product Group Business of 8 Crores
• Ensured compliance with company policies and procedures.
• Conducted regular meetings with the Sales Team to discuss progress on projects.
• Resolved customer complaints in an efficient and professional manner.
• Collaborated with other departments to develop innovative solutions to problems.
• Organized special events such as conferences or seminars.
• Participated in weekly meetings with senior management team members.

• In charge of U.P and UTTARANCHAL States for Sales of ITW Chemin range of MRO Products through dealers and direct to customers in different locations in U.P and UTTARANCHAL States.
• Developed and implemented strategies to increase customer satisfaction and loyalty.
• Created monthly reports for senior management summarizing operational performance metrics.
• Established processes to ensure efficient workflow throughout the organization.
• Assessed team member's skillsets and assigned tasks accordingly for optimal efficiency.
• Conducted quality, timely performance feedback and performance appraisals.

• Joined in the year Feb
• 2001 as Territory Supervisor at Meerut (Western UP) for sales RECLAMATION AND SURFACING MAINTENANCE WELDING ALLOY & EQUIPMENT as In charge of Territory comprising of three Zones in MEERUT, SAHARANPUR and HARIDWAR
• Handling a team of three “Application Engineering Specialist” and handled Major Customers of Sugar Mills (Private Mills, U.P Corporation & U.P Cooperative Mills) and other Industries like Paper Mills, Hydropower Projects, BHEL Haridwar and Narora Nuclear Power Plant as Key account & Chemical Plants.
• Responsible for overall sales of assigned Area with Key Accounts - JINDAL STAINLESS LIMITED (A Stainless-Steel Plant producing 5 Lakh tones Stainless Steel per annum) was handling business of Two crore plus in a single customer and handling the area of Haryana.
• Developed strategies to improve customer service levels and enhance operational efficiency.
• Created monthly reports for upper management on sales performance, inventory status and store operations issues.
• Resolved customer complaints promptly and professionally.
• Coordinated special events for customers such as promotional activities or product launches.
• Evaluated competitors' products, pricing, promotions and services offered to ensure competitive positioning within the marketplace.

• Since 1998 in Kanpur for Sales of SUPERCONDITIONING WELDING ALLOYS AND COLD REPAIR EPOXY AND WEAR PLATES through dealers and handling customers of Kanpur, Lucknow & Varanasi.
• Major Customers are Sugar Mills in Lucknow & Kanpur Area, automobile Industries like Scooters India & LML Kanpur & RDSO Lucknow, and DLW Varanasi as Key Account
• Transferred to Bareilly Area in the year 2000 and looking after Century Pulp & Paper Mills at Lalkuan as Key Account.
• Developed and implemented sales strategies to increase customer base and market share.
• Provided technical support for existing customers during the sales process.
• Conducted on-site visits with potential customers to understand their requirements and recommend solutions accordingly.
• Resolved any issues or complaints raised by customers in a timely manner.
• Identified opportunities for business development within existing accounts.
• Designed customized proposals tailored specifically for each client's needs.
• Supported unit sales plans through pre-sales and post-sales technical consulting.
• Created added value for customers, driving successful outcome of transactions, contracts and proposals via innovative sales techniques.
• Prepared sales engineering reports by collecting, analyzing and summarizing sales information and application trends.

• Joined in the year 1993 at Bokaro Steel City for sales of BELZONA COLD REPAIR EPOXY, METAL STICHING OF BROKEN COMPONENTS & LOW HEAT INPUT SPECIAL WELDING ALLOYS through Dealers and area looking After BOKARO STEEL PLANT (SAIL), THERMAL POWER PLANTS of Bokaro & Chandrapura
• Worked in Nepal (Based at Kathmandu) & Eastern UP (Based at Gorakhpur)
• Provided product demonstrations to potential customers in order to showcase features and benefits.
• Created sales proposals for new and existing clients based on their individual needs.
• Researched competitive products in order to develop strategic positioning within the market.
• Responded promptly to customer inquiries regarding product specifications, pricing, availability.
• Tracked competitor activities such as pricing changes, new product releases.
• Maintained accurate sales forecasting reports.