Summary
Overview
Work History
Education
Skills
Websites
Hobbies
Certification
Training
Timeline
Generic
Chandan Kapat

Chandan Kapat

Product Marketing Executive
Kolkata

Summary

Experienced digital marketer with 2+ years of expertise in on-page/off-page SEO, email marketing, and website design. Proficient in WordPress, Hubspot, SEMrush, Ahrefs, Google Keyword Planner, Looker Studio, Google Search Console, Google Analytics, Screaming Frog and MS Office. Skilled in website analysis and audit, website page keyword research, website page topic research, meta tags, meta description and alt texts optimization along with keyword analysis, link building, competitor backlink analysis and Business Listings. Ready to optimize your digital presence and drive results.

Overview

4
4
years of professional experience
14
14
years of post-secondary education
15
15
Certifications
3
3
Languages

Work History

Product Marketing Executive

Stellar Data Recovery
02.2025 - Current
  • Analyzed consumer data, trends and insights to improve marketing strategies, leading to better targeting and increased revenue.
  • Launched successful online product promotions, boosting sales figures and meeting company targets consistently.
  • Led cross-functional teams in the development and execution of go-to-market strategies, streamlining processes and improving efficiency.
  • Managed a product solely and generated 27% increment in revenue.
  • Established strong relationships with industry influencers for product reviews, podcasts and testimonials resulting in increased credibility within the marketplace.
  • Maximized ROI by monitoring campaign performance through Google Analytics and Google Search Console tools and making data-driven adjustments when needed.

Executive-Growth Marketing

Brainvire Infotech Pvt. Ltd
03.2023 - 01.2025
  • Enhanced traffic for the company's sister website along with three international clients' websites through off-page SEO tactics such as link building, business listings, and social media posts, utilizing competitor backlink analysis for valuable insights
  • Conducted on-page SEO for the company's sister website by researching keywords and analyzing competitor keywords using SemRush and Ahrefs. Optimized meta tags, meta title, meta descriptions, and images, while ensuring indexability with Screaming Frog. Implemented interlinking on web pages and blog posts to improve search engine rankings
  • Conducted comprehensive website blog topic and guest post blog topic research with proper outline and keyword research for company's sister website along with three international clients' websites
  • Conducted SEO audits using Google Search Console and Google Analytics to identify and rectify issues and created monthly SEO performance reports using Looker Studio, providing actionable insights to improve search engine rankings and visibility
  • Utilized WordPress skills to update content and do necessary design changes to optimize the company's sister website, ensuring a smooth user experience aligning with SEO best practices for enhanced online visibility

Digital Marketing Associate

Synoriq R&D Pvt Ltd
07.2022 - 11.2022
  • Did on page SEO for company's blog posts with proper keyword research using Google Keyword Planner. Optimized meta tags, meta title, meta descriptions, and images of those blogs to boost online presence.
  • Implemented interlinking on the blog posts to enhance visibility and improve search engine rankings
  • Managed email marketing campaigns using HubSpot, writing appealing messages to boost conversions. Did data mining with Apollo to gain company's potential client's data for email outreach
  • Utilized design skills with tools like Canva to create visually appealing posters to increase brand presence across social media platforms

Digital Marketing Intern

Multi Global Xperts ( in Association with Verzeo)
05.2021 - 06.2021
  • Conducted competitor analysis to identify a competitor of the company. Suggested strategic approach to outperform that competitor
  • Ran PPC campaigns using Google Ads and Facebook Ads, managing two Google Ads search campaigns and one Facebook Ad search campaign to drive leads and conversions for the company's website

Education

MBA - Digital Marketing And International Business

Lovely Professional University
Punjab
04.2025 - 05.2027

B. Tech - Computer Science and Engineering

KIIT University
Bhubaneswar, Odisha
05.2019 - 05.2022

Diploma - Computer Science and Engineering

KIIT Polytechnic
Bhubaneswar, Odisha
08.2015 - 12.2018

Secondary - undefined

St. Xavier's High School
Haldai, West Benagal
05.2007 - 05.2013

Skills

  • SemRush

  • UberSuggest

  • On Page SEO

  • Content Marketing

  • Off Page SEO

  • Competitor keyword analysis

  • Link Building

  • Meta optimization

  • Competitor Backlink Analysis

  • Data Mining

  • Email Marketing

  • Google Analytics

  • Google Search Console

  • On Page SEO Audit

  • SEO Audit

  • SEO Reporting

  • Ms office

  • Screaming Frog

  • Social Media Marketing

  • Website Page Keyword Research

  • Website analysis

  • Website Audit

  • Blog Topic Research

  • WordPress

  • Website Page Outline

  • Looker Studio

  • Influencer partnerships

  • Sales enablement

  • Teamwork and collaboration

  • Social media strategy

  • Digital marketing

  • Effective communication

  • Market research

  • Marketing plan development

  • Marketing and advertising

  • Customer relationship management (CRM)

  • Data analytics

  • Content development

  • Negotiation

  • Competitive analysis

  • Web analytics

  • Marketing strategy

Hobbies

Driving, Traveling Photography, Gaming, 

Certification

Digital Marketing, HubSpot

Training

  • Digital Marketing Training
  • SEO training
  • Social Media Marketing training
  • Content Marketing training
  • Google Analytics training
  • Google Tag Manager
  • Google Search Console
  • Screaming Frog
  • Looker Studio

Timeline

MBA - Digital Marketing And International Business

Lovely Professional University
04.2025 - 05.2027

Product Marketing Executive

Stellar Data Recovery
02.2025 - Current

Executive-Growth Marketing

Brainvire Infotech Pvt. Ltd
03.2023 - 01.2025

Digital Marketing Associate

Synoriq R&D Pvt Ltd
07.2022 - 11.2022

Digital Marketing Intern

Multi Global Xperts ( in Association with Verzeo)
05.2021 - 06.2021

B. Tech - Computer Science and Engineering

KIIT University
05.2019 - 05.2022

Diploma - Computer Science and Engineering

KIIT Polytechnic
08.2015 - 12.2018

Secondary - undefined

St. Xavier's High School
05.2007 - 05.2013
Chandan KapatProduct Marketing Executive