Chandan Kapat
Product Marketing Executive
Kolkata
Summary
Experienced digital marketer with 2+ years of expertise in on-page/off-page SEO, email marketing, and website design. Proficient in WordPress, Hubspot, SEMrush, Ahrefs, Google Keyword Planner, Looker Studio, Google Search Console, Google Analytics, Screaming Frog and MS Office. Skilled in website analysis and audit, website page keyword research, website page topic research, meta tags, meta description and alt texts optimization along with keyword analysis, link building, competitor backlink analysis and Business Listings. Ready to optimize your digital presence and drive results.
Overview
4
4
years of professional experience
14
14
years of post-secondary education
15
15
Certifications
3
3
Languages
Work History
Product Marketing Executive
Stellar Data Recovery
02.2025 - Current
- Analyzed consumer data, trends and insights to improve marketing strategies, leading to better targeting and increased revenue.
- Launched successful online product promotions, boosting sales figures and meeting company targets consistently.
- Led cross-functional teams in the development and execution of go-to-market strategies, streamlining processes and improving efficiency.
- Managed a product solely and generated 27% increment in revenue.
- Established strong relationships with industry influencers for product reviews, podcasts and testimonials resulting in increased credibility within the marketplace.
- Maximized ROI by monitoring campaign performance through Google Analytics and Google Search Console tools and making data-driven adjustments when needed.
Executive-Growth Marketing
Brainvire Infotech Pvt. Ltd
03.2023 - 01.2025
- Enhanced traffic for the company's sister website along with three international clients' websites through off-page SEO tactics such as link building, business listings, and social media posts, utilizing competitor backlink analysis for valuable insights
- Conducted on-page SEO for the company's sister website by researching keywords and analyzing competitor keywords using SemRush and Ahrefs. Optimized meta tags, meta title, meta descriptions, and images, while ensuring indexability with Screaming Frog. Implemented interlinking on web pages and blog posts to improve search engine rankings
- Conducted comprehensive website blog topic and guest post blog topic research with proper outline and keyword research for company's sister website along with three international clients' websites
- Conducted SEO audits using Google Search Console and Google Analytics to identify and rectify issues and created monthly SEO performance reports using Looker Studio, providing actionable insights to improve search engine rankings and visibility
- Utilized WordPress skills to update content and do necessary design changes to optimize the company's sister website, ensuring a smooth user experience aligning with SEO best practices for enhanced online visibility
Digital Marketing Associate
Synoriq R&D Pvt Ltd
07.2022 - 11.2022
- Did on page SEO for company's blog posts with proper keyword research using Google Keyword Planner. Optimized meta tags, meta title, meta descriptions, and images of those blogs to boost online presence.
- Implemented interlinking on the blog posts to enhance visibility and improve search engine rankings
- Managed email marketing campaigns using HubSpot, writing appealing messages to boost conversions. Did data mining with Apollo to gain company's potential client's data for email outreach
- Utilized design skills with tools like Canva to create visually appealing posters to increase brand presence across social media platforms
Digital Marketing Intern
Multi Global Xperts ( in Association with Verzeo)
05.2021 - 06.2021
- Conducted competitor analysis to identify a competitor of the company. Suggested strategic approach to outperform that competitor
- Ran PPC campaigns using Google Ads and Facebook Ads, managing two Google Ads search campaigns and one Facebook Ad search campaign to drive leads and conversions for the company's website
Education
MBA - Digital Marketing And International Business
Lovely Professional University
Punjab 04.2025 - 05.2027
B. Tech - Computer Science and Engineering
KIIT University
Bhubaneswar, Odisha 05.2019 - 05.2022
Diploma - Computer Science and Engineering
KIIT Polytechnic
Bhubaneswar, Odisha 08.2015 - 12.2018
Secondary - undefined
St. Xavier's High School
Haldai, West Benagal 05.2007 - 05.2013
Skills
SemRush
UberSuggest
On Page SEO
Content Marketing
Off Page SEO
Competitor keyword analysis
Link Building
Meta optimization
Competitor Backlink Analysis
Data Mining
Email Marketing
Google Analytics
Google Search Console
On Page SEO Audit
SEO Audit
SEO Reporting
Ms office
Screaming Frog
Social Media Marketing
Website Page Keyword Research
Website analysis
Website Audit
Blog Topic Research
WordPress
Website Page Outline
Looker Studio
Influencer partnerships
Sales enablement
Teamwork and collaboration
Social media strategy
Digital marketing
Effective communication
Market research
Marketing plan development
Marketing and advertising
Customer relationship management (CRM)
Data analytics
Content development
Negotiation
Competitive analysis
Web analytics
Marketing strategy
Hobbies
Driving, Traveling Photography, Gaming,
Certification
Digital Marketing, HubSpot
Training
- Digital Marketing Training
- SEO training
- Social Media Marketing training
- Content Marketing training
- Google Analytics training
- Google Tag Manager
- Google Search Console
- Screaming Frog
- Looker Studio
Timeline
MBA - Digital Marketing And International Business
Lovely Professional University
04.2025 - 05.2027
Product Marketing Executive
Stellar Data Recovery
02.2025 - Current
Executive-Growth Marketing
Brainvire Infotech Pvt. Ltd
03.2023 - 01.2025
Digital Marketing Associate
Synoriq R&D Pvt Ltd
07.2022 - 11.2022
Digital Marketing Intern
Multi Global Xperts ( in Association with Verzeo)
05.2021 - 06.2021
B. Tech - Computer Science and Engineering
KIIT University
05.2019 - 05.2022
Diploma - Computer Science and Engineering
KIIT Polytechnic
08.2015 - 12.2018
Secondary - undefined
St. Xavier's High School
05.2007 - 05.2013