Chandan Kumar

To look after overall business of the state (Bihar)

Direct and controls entire regional activities towards achieving a desired market share

Monitor and control the budget for the assign region to ensure that all financial targets are met

Develop and maintain the healthy relationship with key customers and Distributors along with assign sales team

Demand generation activity like promotional campaign and distributors meet

To encourage territory managers to seek and continuously develop knowledge of competitor activity and local market conditions, with the purpose of making appropriate and innovative recommendations to drive the business forward.
• To encourage managers to identify trends and make suggestions to improve and enhance product performance to drive brand achievement. Actively promote the brand in local communities.

Making Business plans and strategies to achieve the assign target

Regular review with the team on target and achievement and ensures all 4 area manager and 6 territory managers achieved their depot target

Monitoring activities, products and services of competitors

Maintaining key relationships personally with dealers and key accounts

To maintain up-to-date information on competitor mapping and their activities.

To plan a calendar of promotional activities to create demand for MRF Tyres

To meticulously analyze and coordinate product requirement with

respect to availability.

To estimate market, identify the needs of the customer in terms of products, new trends in the industry and prepare the plans to achieve the high level of growth within the industry.

Responsible for handling and development of over 60+ Exclusive Channel partners.

Was able to achieve the desired target of moving 20 targeted dealers from critical category to develop / growth cate gory

Driving BTL and other related activities with the local team to increase the counter footfall for all Exclusive outlets.

Ensure to have minimum inventory to all exclusive channels Ensure to connect to OED to improve the passenger radial sale

Built customer loyalty and retention by delivering excellent shopping experiences.

Conducted product demonstrations to highlight features and redirect objections to positive aspects.

Dealer management& collection Conducting promotional Activities Inspection of Tyres and weekly meet to those customers who are not happy with service

Depot sales plan achievement Maintain daily records of the market activities and competitor activities and reporting to district manager Dealer development and management

Regular training to TSM on product and dealer handling

Ensuring growth in each category of product group

Promotion of premium product at Dealers counters to increase margings

Met with clients, delivering presentations, and educating on product and service features and offerings.

Resolved customer issues quickly to close deals and boost client satisfaction.

PG and rupee value achievement

Dealer appointment and new dealer scouting

Customer conversion (Non MRF to MRF)

Meeting OED regularly to check the market trend

Stand campaign to promote our producT

Market Price monitoring

Responsible for Relationship building with Large Fleet operators

Sales plan achievement

Maintaining healthy relationship with Truck body maker and Financier Developing owner loyalty programs that bring customers back to the Dealership time and time again

Responsible for secondary sales of the OED Regular visit to potential leads with DS

Increased revenue by implementing effective sales strategies in sales cycle process from prospecting leads through close.

Negotiated and closed profitable sales contracts with new and existing customers to increase loyalty and retention.

Opening of new retail counter for distributor and also to appoint distributor in untapped market

Maintain healthy relation with key distributor/Retailers by conducting conferences

Ensure Distributor ROI Motivation& develop distributor sales force Ensuring the sales plan achievement Stock auditing of the Distributor

Exceeded targets by building, directing, and motivating high-performing sales team of Distributor

Reported sales activity, generated sales quotations, and proposals and maintained customer contact database to achieve sales objectives and quota.