Chandan Kumar
Associate Vice President (Network)
New Delhi
Summary
Strategic and growth-oriented business leader with 15+ years of experience driving revenue expansion, channel development, and market penetration across education, retail, and corporate sectors. Proven expertise in P&L ownership, business development, and franchise operations, with a consistent record of delivering top- and bottom-line results.
Skilled executive with robust experience in strategic leadership and operational management. Adept at driving projects to successful completion through effective team collaboration and adaptive problem-solving. Expertise in business development, financial oversight, and cross-functional team leadership. Known for integrity, reliability, and results-driven approach in dynamic environments.
Overview
2
2
Languages
17
17
years of professional experience
Work History
Associate Vice President – Network Expansion & Business Growth
CL Educate Ltd.
06.2019 - Current
- Driving pan-India network expansion, with a strong focus on business growth in North India, from market identification to onboarding new business partners.
- Leading end-to-end lead generation campaigns and digital marketing initiatives to strengthen brand visibility, and enhance partner acquisition.
- Conducting market research and competitor analysis to identify high-potential territories, and develop tailored market entry strategies.
- Overseeing P&L ownership for network expansion, ensuring financial viability, and sustained profitability of new and existing centers.
- Spearheading B2B partnerships with schools, colleges, and institutions, unlocking new revenue streams, and long-term collaborations.
- Managing and mentoring a high-performing team, ensuring execution excellence, capability development, and achievement of business goals.
- Finalizing product and service offerings for market penetration through structured business analysis and negotiations.
- Developing and launching customized products and service offerings for both newly established and existing centers, aligned with market demand.
- Implementing zero-to-one business strategies for new centers, ensuring rapid setup, operational readiness, and path to profitability.
- Driving business partner success frameworks, ensuring continuous engagement, performance monitoring, and market growth.
- As Chief Manager (Network):
- Led a 12-member team to drive channel expansion and network management across North and West India.
- Opened 15+ new branches in 3 months, strengthening our presence in untapped regions.
- Designed and executed channel sales strategies, boosting the profitability of newly launched centers.
- Partnered with cross-functional teams to increase market share and revenue sustainability.
- Organized franchise opportunity conclaves across metro cities, and executed marketing campaigns in Tier 2 and Tier 3 towns.
- Managed digital marketing campaigns, budget allocation, and lead conversion using LeadSquared CRM.
- Oversaw creative development for branding and promotional campaigns across print, radio, and digital platforms.
- Collaborated with cross-functional teams to drive process improvements and innovation.
- Mentored junior team members, providing guidance on best practices and strategies to overcome challenges while simultaneously strengthening their professional skillsets.
- Held monthly meetings to create business plans and workshops to drive successful business.
- Boosted team member productivity by enhancing performance monitoring and instituting motivational approaches.
- Reviewed and analyzed reports, records and directives to obtain data required for planning department activities.
Regional Head
ELI Research India Pvt. Ltd.
05.2018 - 06.2019
- Awarded the Positive Participator Award (2018) for outstanding contribution to business growth.
- Expanded Indian operations by launching 16 new branches and building strong corporate relationships, achieving 1,500+ certifications within 6 months.
- Managed channel sales, strategic partnerships, and HNI client relationships, driving market expansion in North & East India.
- Supported global operations by promoting SPSM Certification in the US market.
- Led B2B sales initiatives with procurement firms and retail brands, enhancing certification adoption.
- Designed and implemented online enrollment strategies for both Indian and US markets, improving scalability and customer acquisition.
- Key Achievements:
- Improved regional performance by implementing strategic sales initiatives and effective team management.
Vertical Sales Manager – EduCare & Retail
G4S Securities Ltd.
10.2017 - 05.2018
- Directed corporate sales for education and retail verticals across North India, strengthening revenue pipelines.
- Held full P&L responsibility for the region, including revenue collection and corporate partnerships.
- Exceeded yearly sales targets by Q2 of the financial year.
- Successfully established a new market presence for education & retail verticals within 5 months.
- Optimized business operations through Salesforce CRM (SFDC) for lead management and tender submissions for large-scale bids.
- Key Achievements:
Regional Manager (Franchise Network)
Pearson India Education Pvt. Ltd.
04.2014 - 10.2017
- Reported directly to the President; managed a 20-member team, including 8 direct reports, overseeing test-prep product portfolios and key accounts.
- Launched sourcing channels for new products, and established the ETEN business team across North and East India.
- Managed the highest revenue-generating region, with complete P&L accountability for all company-owned centers.
- Drove consistent 35% year-over-year business growth, achieving top contributor status in pan-India operations.
- Earned four recognitions as a key performer in sales and channel management within 18 months.
- Key Achievements:
- Developed and executed successful business plans that resulted in improved market share and profitability within the region.
Marketing Manager – Delhi, NCR & Odisha
Educomp Solutions Ltd.
10.2011 - 03.2014
- Scaled test-prep operations to over 2,000 classroom enrollments, generating over ₹10 crore in revenue in the 2013–14 business cycle.
- Successfully established and scaled new branches in Bhubaneswar, Faridabad, Gurgaon, and Kalu Sarai, achieving profitability within 15 months.
- Recognized as the Best Resource in the System for driving growth and operational excellence.
- Led a team of five direct reports; managed the IIT-JEE product portfolio and sales strategy across Delhi NCR and Odisha.
- Key Achievements:
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
Branch Manager
Bansal Tutorials Pvt. Ltd.
06.2009 - 10.2011
- Expanded franchise operations from 1 to 5 centers, driving revenues of ₹72 lakhs.
- Directed ATL and BTL marketing initiatives, optimizing promotional timing and execution to increase student enrollment.
- Collaborated with senior management on strategic decision-making, business vision, and the adoption of best practices.
- Boosted local market visibility through targeted brand promotion, resulting in higher walk-in traffic, and enrollment growth.
- Key Achievements:
Education
MBA - Marketing
Institute of Management & Technology (IMT)
Ghaziabad06-2008
Skills
Strategic planning and implementation
Franchise management
Revenue growth accountability
Integrated sales and marketing planning
Online marketing and lead acquisition
Online marketing and lead acquisition
Key Account & Stakeholder Management
Problem Solving
Proficient in data analysis
Strategic partnership development
Workflow efficiency
Timeline
Associate Vice President – Network Expansion & Business Growth
CL Educate Ltd.
06.2019 - Current
Regional Head
ELI Research India Pvt. Ltd.
05.2018 - 06.2019
Vertical Sales Manager – EduCare & Retail
G4S Securities Ltd.
10.2017 - 05.2018
Regional Manager (Franchise Network)
Pearson India Education Pvt. Ltd.
04.2014 - 10.2017
Marketing Manager – Delhi, NCR & Odisha
Educomp Solutions Ltd.
10.2011 - 03.2014
Branch Manager
Bansal Tutorials Pvt. Ltd.
06.2009 - 10.2011
MBA - Marketing
Institute of Management & Technology (IMT)