Chandan Kumar Budhal
Bengaluru,Karnataka
Summary
With over 11 years of experience in virtual and growth marketing, Chandan Kumar Budhal is a seasoned marketing professional and digital strategist, adept at navigating complex business landscapes. He has led end-to-end marketing campaigns—both ATL and BTL—across diverse geographies, including the US, Europe, the Middle East, and South Asia. A specialist in SEO, SEM, SMM, content and email marketing, Chandan has consistently improved campaign performance through data-driven strategies, marketing automation, and CRM tools. His ability to build lean yet high-impact marketing teams has helped startups and established businesses alike scale operations, strengthen brand positioning, and enter new markets.
Currently serving as Sr. Manager – Business Development and Client Relations and Head – Growth at a leading multinational law firm, Chandan plays a pivotal role in driving strategic partnerships and international market expansion. He has managed diplomatic and corporate relations, bid processes, press releases, rankings, and branch-level digital strategies. His innovative approach has brought visibility through targeted campaigns and thought leadership. He’s also handled high-profile mandates, including supporting the Indo-American Chamber of Commerce’s Chairman with strategic events and campaigns for business outreach.
Overview
12
12
years of professional experience
2
2
Certification
Work History
Sr. Manager - Business Development and Client Relation
Kochhar & Co
09.2018 - Current
- Company Overview: Kochhar & Co is a multinational law firm.
- Identifying and Researching on potential companies, generating leads & database and meeting them with corresponding partners to explore business opportunities and build them as prospects.
- Tapping embassies and other similar organizations for business building relations.
- Collating and Maintaining Database of various sectors of firms' interest.
- Creating a follow up model for the branch BD team.
- Identifying relevant tenders/bids/RFPs' and EOIs' for the branch level.
- Managing vendors related to branch level Business Development department.
- Handling end to end process of Press release and submissions in ranking journals viz., Legal 500, Chambers & Partners, IFLR 1000, AsiaLaw Profiles.
- Branch level budget control for the Business Development department.
- Assisting the management in formulation of strategies to build a lasting digital connection with the targeted audience of the company.
- Constantly updating firm's website and other allied portals with articles and profiles.
- Planning, executing and monitoring company's presence on the internet space.
- Handling End to End firm's Content Strategies for effective reach to the target audience.
- Handling End to End firm level Social Media Strategies and Campaigns.
- Handling End to End firm level visual content.
- Measuring performance of digital marketing efforts using an array of Web analytics tools.
- Handling End to End firm level branding strategy keeping in mind the firm's brand guidelines.
- Organizing events for various teams.
- Press coverage and Internal circulation of high-profile transaction and achievements.
- Identifying appropriate conferences keeping in mind the different practice areas of the firm.
- Kochhar & Co is a multinational law firm.
Sr. Digital Marketing Executive
Poorvi Digismart
07.2017 - 08.2018
- Company Overview: Poorvi Digismart is a digital marketing company.
- My role with this company is to handle one of its major clients, which is Milann clinic.
- Lead management (Daily inbound & outbound analytics and reporting).
- SEO (Both On page & Off page).
- SMM (Daily posts, campaigns and its analytics).
- Email marketing (Event campaigns, News letters).
- Poorvi Digismart is a digital marketing company.
Sr. Marketing and Operations Executive
Om Design
09.2015 - 06.2017
- Company Overview: Om design is a marketing company.
- My role with this company was to handle company's clients (Complete frontend).
- My role was to address and satisfy client's online and offline requirements.
- Social media campaigns, Online business listing, SEO, Email Campaigns, SMS campaigns, Outdoor & Indoor branding.
- Om design is a marketing company.
Marketing Executive
People Tree Hospitals
05.2014 - 08.2015
- Company Overview: People tree is a multi specialty hospitals.
- During my tenure at People Tree Hospitals. I controlled its SEO (Onpage, Offpage and Blogs).
- Facebook marketing (including campaigns).
- YouTube channel marketing (individually for all the departments).
- Also facilitated them in offline marketing operations including promotional events, campaigns and corporate tie-ups.
- People tree is a multi specialty hospitals.
Associate Events Coordinator
Living Dreams
09.2013 - 08.2014
- Company Overview: Living dreams was a event management company, having tie-ups with many corporate giants like MTR, Aloft Hotels & Eclipse.
- My position entailed marketing and operations of events which constituted; Facebook campaigns, SMS campaigns, Outdoor print media campaigns, Corporate & Apartments campaigns.
- Living dreams was a event management company, having tie-ups with many corporate giants like MTR, Aloft Hotels & Eclipse.
Education
M.B.A - undefined
New Horizon College of Engineering
01.2013
B.B.M - undefined
Dr.G.R.Damodaran College of Science
01.2011
Skills
- Keyword research
- On-Page Optimization
- Off-Page Optimization
- Link building techniques
- WCAG
- Social media platforms
- Analytics
- Campaigns
- Leads analysis
- Research
- Reporting
- Target audience
- Demographics
- Data Mining
- Analytics
- Open source tools
- Google's Analytics
- Adwords
Certification
- Sr. Manager - Business Development and Client Relation, Kochhar & Co, 2018-09-01, present
- Head - Growth, Kochhar & Co, 2018-09-01, present
- Sr. Digital Marketing Executive, Poorvi Digismart, 2017-07-01, 2018-08-01
- Sr. Marketing and Operations Executive, Om Design, 2015-09-01, 2017-06-01
- Marketing Executive, People Tree Hospitals, 2014-05-01, 2015-08-01
- Associate Events Coordinator, Living Dreams, 2013-09-01, 2014-08-01
Languages
Kannada
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
Hindi
Advanced (C1)
Tamil
Intermediate (B1)
Telugu
Intermediate (B1)
Skills
Extensive knowledge of keyword research, On-Page & Off-Page Optimization and many Link building techniques in tune with WCAG and Google., Commendable Knowledge of all the trending social media platforms and its best practices. Super-good at Facebook, Twitter and Linkedin in its analytics and campaigns., Comprehensive expertise in day-to-day activities of leads and its analysis, research and reporting in line with the organization's target audience and demographics., Bridging the gap between the lead generated and the product offered by the organisation using many open source tools like Google's Analytics, Adwords and more.
Tools - Linkedin
linkedin.com/in/chandan-kumar-budhal
Hobbies and Interests
- Researching on innovative ideas and techniques
- Swimming
- Listening to music
- Exploring innovative ideas and techniques
- Photography
Disclaimer
I hereby declare that the above furnished details are true and correct to the best of my knowledge.
Timeline
Sr. Manager - Business Development and Client Relation
Kochhar & Co
09.2018 - Current
Sr. Digital Marketing Executive
Poorvi Digismart
07.2017 - 08.2018
Sr. Marketing and Operations Executive
Om Design
09.2015 - 06.2017
Marketing Executive
People Tree Hospitals
05.2014 - 08.2015
Associate Events Coordinator
Living Dreams
09.2013 - 08.2014
M.B.A - undefined
New Horizon College of Engineering
B.B.M - undefined
Dr.G.R.Damodaran College of Science
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