Chandan Sharma

• Developed and implemented sales strategies to maximize revenue growth. This resulted in 20% growth on the transient segment, 39% on the groups segments & an overall 28% vs last year actualised numbers.
• The hotel was 15% over the rooms budget & 9% over the catering budget - an overall 12.28% over budget for 2023.
• Developed and recommended product positioning, packaging and pricing strategies to produce highest possible long-term market share. The hotel grew from RGI rank 4 to 2 thus creating history as such ranking and number had never been achieved since the opening of the hotel.
• Built sales forecasts and schedules to reflect desired productivity targets.
• Created detailed reports on sales performance metrics and trends.
• Conducted market research to identify new business opportunities.
• Provided regular training sessions for staff on sales techniques, product knowledge and customer service standards.
• Collaborated with other departments such as marketing, operations and finance in order to ensure successful outcomes from sales initiatives.
• Reviewed competitors' activities in order to stay ahead of the competition in terms of pricing and promotions.
• Developed and promoted weekly, monthly and quarterly sales objectives.

• Planned and Implemented End to End Bespoke & Luxury wedding events across Pan India for our top HNI clients.
• Coordinated with all major Luxury 5 star hotels & event venue across India to get special pricing for our HNI clients. Clocked a revenue of INR 5.89 crore for the company which was a 230% growth over the previous year numbers.
• Work closely with all premium hospitality partners to increase client's events experience - i.eGuest Management, stationary houses, floral vendors, logistics partners, gifting companies, photography & celebrity artists etc.
• Responsible to manage all social media handles and generate leads, from source markets across pan india.
• Evaluated costs against expected market price points and set structures to achieve profit targets.
• Established ambitious sales targets, managed deployment strategies and developed go-to-market plans to capitalize on every revenue opportunity.
• Developed sales strategy based on research of consumer buying trends and market conditions.
• Connected with prospects through trade shows, cold calling and local- area networking.
• Prepared sales presentations for clients showing success and credibility of the brand.
• Demonstrated products to show potential customers benefits and advantages and encourage closures.
• Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.

• Primary job responsibility is to manage a team of 6 Sales Executives to achieve and surpass the budgeted banquet revenue & room revenue targets for the Hotel
• Working closely with the Revenue Management team of the hotel for short term strategic planning and long term revenue enhancement planning
• This includes analyzing business plan based on market share, fair share fluctuations and monitoring revenue productivity for variance and implementing corrective measures on a periodic basis
• Developing and driving implementation of strategies to maximize the share of banquet & rooms business for the hotel
• Preparation of Business and Marketing Plans for the banquets along with the consolidated Group Room nights and Revenue targets for all the National Sales Offices & Property team
• This also involves tracking progress and taking appropriate measures to ensure achievement of desired results
• Analyzing customer and competitive data and developing action plans based on the same
• Developing a strong pipeline of development candidates, capable of taking on higher responsibilities

• Managed a team of 3 indirect reportees.
• Handled 2 properties – The Oberoi, Gurgaon & Trident, Gurgaon
• Part of Key Account's team of the hotel- responsible for the most prime portfolio. The existing portfolio grew by 23% over previous year's revenue.
• Headed the RFP process for both the Hotels. Introduced 3 new major accounts which got accepted and got an additional 75 lakhs worth revenues to the hotel.
• Created detailed reports on weekly and monthly sales performance for senior management review.
• Established relationships with key customers to ensure repeat business. This helped us to have the maximum market share from the top accounts of the hotel.
• Maintained effective communication between all departments within the organization.
• Resolved customer complaints in a timely manner while maintaining high standards of customer service.

Joined as a Sales Manager (October 2014 - April 2016) & Got promoted as a Sr. Sales Manager in May 2016

• Lead a team of 4 indirect reportees
• Handle a NATIONAL portfolio comprising of 34 Marriott properties
• Championing the MARRFP process for the hotel, ensuring follow through with regular updates sent to all Account Managers – Nationally
• Retain, acquire and grow revenue of existing accounts and new accounts through total account penetration and implementation of sales and marketing initiatives
• Train and develop team members to execute and support Marriott's Customer Service Brand Standards
• Actively participate in Goal setting, MIS, Account strategy and Sales & Marketing Business Plan and supports the Sales Leader to ensure implementation
• Partner with Revenue Management to understand the strategy and work very closely with the team to achieve it.

• Cross departmental training in all core departments i.e Front office, Housekeeping, F&B Service and Production, Finance, Engineering & Human Resources.
• Negotiated customer contracts and maintained relationships with existing clients.
• Developed strategies to increase sales volume and market share.
• Monitored competitor activities, analyzed trends in the marketplace, and adjusted sales techniques accordingly.
• Analyzed customer feedback to identify areas for improvement in service delivery.
• Implemented new processes for managing customer accounts and improving lead generation efforts.
• Cultivated strong relationships with key decision makers within target markets.