CHANDNI
Creative Strategist | Brand & Content Lead
Delhi
Summary
Creative Strategist with 5+ years of experience across YouTube content strategy, social media growth, influencer marketing, affiliate-driven content, and end-to-end creative execution. Strong background in scripting, shoot execution, OBS-based live sessions, YouTube publishing, reporting, brand communication, and cross-functional coordination. Proven experience managing YouTube Shopping and affiliate workflows, owning campaigns from idea to upload, and aligning creative decisions with growth KPIs.
Overview
6
6
years of professional experience
Work History
Creative Strategist & Brand Coordinator
Beauty Gang India Pvt. Ltd.
07.2025 - Current
- Planned and executed YouTube and social media content strategies aligned with brand goals and growth KPIs
- Managed influencer and video campaigns end-to-end including creator sourcing, briefing, approvals, scripting, shoot execution, payments, and final uploads
- Wrote scripts and content frameworks for influencer videos, YouTube content, and brand campaigns
- Led creative direction for social media creatives, packaging, catalogues, magazine layouts, and website content
- Coordinated Meta Ads creatives including visuals, captions, formats, and campaign-ready folders
- Reviewed content and campaign performance metrics to optimize future creative strategies
- Coordinated external product shoots by aligning photographers, internal teams, and creative requirements
Admin Head / Creative & Operations Lead
VM One Technologies
04.2024 - 02.2025
- Led YouTube-first content operations, studio workflows, and daily execution planning
- Acted as execution lead for affiliate-driven YouTube and YouTube Shopping campaigns
- Coordinated brand collaborations including LG, ensuring timelines, approvals, and deliverables
- Supported YouTube Shopping and festival campaigns involving 500+ affiliate products
- Oversaw shoot schedules, studio setups, OBS live preparations, and content delivery timelines
- Managed cross-functional coordination between creators, editors, operations, and external partners
Executive Assistant (Content & YouTube Operations)
VM One Technologies
11.2021 - 03.2024
- Managed complete YouTube content lifecycle from planning and scripting support to publishing
- Handled titles, descriptions, SEO tags, thumbnails, playlists, and affiliate links
- Managed Amazon and Flipkart affiliate dashboards and product mapping
- Coordinated shoot schedules, studio setup, product staging, and shoot-day execution
- Supported OBS live setups and YouTube live shopping sessions
Sales Executive & Showroom Coordinator
Aadinath Enterprises
08.2020 - 11.2021
- Managed customer demos, product selection, billing, and after-sales coordination
- Handled showroom operations, promotions, and stock coordination
Education
Bachelor of Commerce - B.Com
Delhi University
01.2022
NPTT - undefined
INDOSS
01.2022
Skills
YouTube Content Strategy & Operations
Social Media Strategy & Growth KPIs
Influencer & Creator Marketing
Affiliate Marketing & YouTube Shopping
OBS Live Sessions & Streaming Support
Script Writing & Content Planning
End-to-End Campaign Execution
Brand Communication & Storytelling
Creative Direction (Digital & Print)
Vendor, Budget & Stakeholder Management
Timeline
Creative Strategist & Brand Coordinator
Beauty Gang India Pvt. Ltd.
07.2025 - Current
Admin Head / Creative & Operations Lead
VM One Technologies
04.2024 - 02.2025
Executive Assistant (Content & YouTube Operations)
VM One Technologies
11.2021 - 03.2024
Sales Executive & Showroom Coordinator
Aadinath Enterprises
08.2020 - 11.2021
NPTT - undefined
INDOSS
Bachelor of Commerce - B.Com
Delhi University
Tools
- Meta Ads Manager (Creative Strategy & Assets)
- YouTube Studio
- YouTube Shopping
- Canva
- OBS Studio
- Amazon & Flipkart Affiliate Dashboards
- Zoho CRM
- Microsoft 365