Chandra Kumar

• Overseeing the global planning and execution of digital campaigns for Schneider Electric
• Proved successful working within tight deadlines and a fast-paced environment.
• Organized and detail-oriented with a strong work ethic.

• Supervising the Client Servicing, Media buying and Media operations and Media planning and campaign execution across digital platform which includes SEM, Adwords, Display, Programmatic, Facebook, EDM, SMS marketing.
• Implemented innovative solutions to overcome challenges, leading to enhanced productivity levels.
• Consistently met or exceeded annual performance targets set by senior leadership.
• Collaborated closely with peers from other departments to drive organizational success jointly as one cohesive unit.
• Increased customer satisfaction with timely project deliveries and seamless communication.
• Achieved operational excellence by streamlining processes and implementing best practices.
• Evaluated vendor offerings critically to select the most appropriate partners for delivering desired results at optimal costs.

• Responsible to manage Digital (Digital Asst.Manager)

(Adwords/SEM/Display/Remarketing/Facebook/Programmatic/Mobile marketing) to improve the airasia.com Flight Searches and sales and grow the ROI on digital assets. Maximize marketing cost effectiveness and cycle time efficiency by implementing the standard production process, fully utilizing AirAsia's group leverage assets and actively optimizing production levels.

Proactively working towards achieving the load factor and revenue targets for all international and domestic routes operated in India and APAC countries like (AK, FD, D7).

• Streamlined workflows by identifying bottlenecks in existing systems and proactively addressing these challenges through appropriate solutions implementation.
• Drove operational efficiency through data-driven decision-making processes, leveraging analytics tools for informed strategy development.
• Launched new routes thorough market research, leading to increased .com revenue growth.
• Mentored junior team members for career advancement, fostering a pipeline of future leaders within the organization.

Supervising the Client Servicing, Media buying and Media operations

Media planning and campaign execution across digital platform which includes SEM, Display, Facebook, EDM, SMS marketing.

Understanding the brand and campaign requirement. Advertise the product or brand using the different digital vehicles.

Campaign reporting, analysis and optimization.

Managing and utilization of large media budgets.

Briefing team on creative. Handling and delivering creative requirements.

Understanding and delivering any technical or development needs for the campaign or clients. This includes designing landing pages, data capturing, LMS integration and various others.

Maintain client and publisher’s relationship

Campaign Management:

Ø Getting the details and assets from the sales team.

Ø Buying inventory from publisher and negotiation.

Ø Single point of contact for all the setup the campaigns and take the campaign live through “Mocean” ad server.

Ø Framing timelines and designing workflow to complete all the Campaigns in time.

Ø Working as a Quality analyst for Account management team.

Ø Segmenting and retargeting the campaigns for better results.

Ø Reporting and monitoring of campaigns and sharing updated reports with the client / agencies.

Ø Preparing Profitability Report, Campaign analysis report and Campaign sheets.

Operations:

Ø Reviewing the assets given by the client and ensuring everything is perfect to run.

Ø Testing and Implementation of various pixels and trackers.

Ø Ensuring the setup into various ad-servers.

Ø Testing the delivery at initial course of time and monitoring campaigns.

Ø Ensuring campaigns are timely delivered and optimized.

Ø Testing and implementation of Download Trackers.

Ø Coordinate the Sales and Ad Ops Team to handle inventory issues.