Seeking a challenging position as a Data Analyst with strong analytical and organizational skills, the ability to learn new concepts quickly, manage work pressure, and communicate ideas easily.
Overview
13
13
years of professional experience
5
5
years of post-secondary education
Work History
Data Analyst/Power BI Developer
Rhythm Engineering
Chennai, Tamil Nadu
01.2021 - 10.2024
Having 10+ years of experience in the IT Industry, 4+ years in SQL and BI tools like Power BI Desktop and BI Service.
Proficient in writing and optimizing SQL queries for data retrieval and analysis.
Integrate Power BI with other data sources (SQL Server, Excel, Azure, SharePoint, etc.).
Implement row-level security and data access control.
Automate data refresh schedules and troubleshoot refresh failures.
Skilled in data modeling, creating and managing relationships using various join types to build efficient and optimized data models.
Expertise in Power Query for advanced data transformations, including merging and appending
Proficient in creating calculated tables, columns, and measures using advanced DAX functions to derive meaningful business insights.
Developed a wide variety of visualizations, including line charts, bar graphs, matrix tables, pie charts, area charts, and treetops to effectively represent key KPIs.
Implemented conditional formatting, advanced toolkit filters, and dynamic visuals for enhanced user interactivity and data storytelling.
Experienced in publishing and sharing reports via Power BI Service and configuring gateways for secure access to on-premises data sources.
Strong working knowledge of SQL for data querying, validation, and performance optimization in support of BI solutions.
Adept in ETL processes, data cleansing, and preparing structured datasets for analytics.
Led the migration of dashboards and reports from Tableau and QlikView to Power BI.
Business Intelligence (BI) Analyst
LMTEQ
09.2019 - 11.2020
Design, develop, and maintain BI dashboards, reports, and visualizations using tools like Power BI, Tableau, or similar.
Hands on experience with BDX Development & developing complex DAX expressions.
Collect, interpret, and analyze data using statistical techniques to generate actionable insights and dashboards.
Data Analysis & Visualization: Execute ad-hoc data analysis using advanced SQL queries to support business decision-making.
Develop insightful visualizations and interactive dashboards for effective stakeholder communication.
Proficient in business intelligence (BI) and reporting tools, including Tableau and Power BI, for real-time data.
Senior Executive - Lead Generation
Egrove Systems
01.2019 - 08.2019
Conduct market research to identify industry trends, consumer preferences, and competitive landscapes for data-driven decision-making.
Proficient in leveraging social media platforms (LinkedIn, Facebook) for professional engagement, lead generation, and brand visibility.
Experienced in email marketing campaign management, including A/B testing, segmentation, and performance tracking to optimize outreach effectiveness.
Analyzed key campaign performance metrics such as open rates, click-through rates, and conversions, driving continuous improvement.
Developed and implemented social media strategies to enhance brand awareness, audience engagement, and customer acquisition.
Senior Research Analyst
Infrascale India Pvt Ltd
03.2012 - 01.2019
Led a 3-member team, ensuring the achievement of daily, weekly, and monthly targets through strategic planning and execution.
Conducted market research and competitive analysis, gathering insights on customers, competitors, and market conditions to identify growth opportunities.
Managed email marketing campaigns across multiple time zones, optimizing engagement and conversion rates.
Ensured CRM hygiene and data quality, maintaining accurate and up-to-date records for seamless sales operations.
Conducted regular data audits to ensure the ongoing accuracy, relevance, and integrity of business data.
Education
B.Com - Commerce
TDMNS Arts and Science College
01.2007 - 01.2010
MBA - Finance and Marketing
ARM College of Engineering and Technology
01.2010 - 01.2012
Skills
Disclaimer
I hereby declare that the above furnished details are true to my knowledge and belief.