Summary
Overview
Work History
Education
Skills
Timeline
Manager

CHANDRA BABU B S

Sales & Business Development
CHENNAI,Tamilnadu

Summary

Head of Department with 19+ years of experience in the Sales and Business Development Involved in Sales Planning, Sales Strategy, Pricing Strategy, Sales Data Analysis, Dealer Management & KPI setting & Monitoring, Retail Finance, Dealer Inventory Funding.

Strong leader and problem-solver dedicated to streamlining operations to decrease costs and promote organizational efficiency.

Uses independent decision-making skills and sound judgment to positively impact company success.

Overview

18
18
years of professional experience
3
3
Language

Work History

Deputy General Manager- Sales Planning & Strategy

Yamaha Motor India Sales Pvt Ltd
CHENNAI
2016.10 - Current

Sales Planning & Promotion : (KPI Performance)

  • Develops and implements a strategic plan for sales that aligns with company goals
  • Creates and implements Monthly/quarterly/Annual sales plans by evaluating market opportunities and competitive forces
  • Recommends pricing strategies that meet revenue goals; conducts pricing studies to determine price elasticity
  • Manages promotions including trade promotions, consumer promotions, and other promotional programs

Retail Finance & Inventory Funding : (Penetration Increased by 6% vs LY)

  • Retail finance Management - Coordination with Banks / Financier
  • Developing the Finance Scheme / Focus area strategy to improve the Retail Sales.
  • Inventory Funding - Forecasting / Monitoring and Action plan.

Corporate Sales Head

Hyundai Motor India Ltd
Delhi
2015.08 - 2016.05
  • Improved Sales Volume for Taxi Sales Project for Mumbai & Delhi regional
  • Taxi Aggregates for OLA, Uber & Other taxi operators got 2000 taxi vehicle order
  • Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
  • Identified high-performing candidates for future leadership positions.
  • Developed profiles of marketplace and competition to improve prospecting.

Regional Sales Manager

Hyundai Motor India Ltd
Cochin
2012.02 - 2015.08
  • Commanded business for Kerala State with 20 dealers, 30 Branch and 50 Retail outlets with internal team for 20 operational manpower.
  • Mentored & guided Dealers and Dealer Sales Team and ensured excellent progression of Showroom Process, Conversion, Activity, Network and Leakage Analysis.
  • Ach Volume 1500 to 2500no and reach highest volume of 4000 retails per month.
  • Ach Highest Market share (16%) and consistent improvement in Market share
  • Managed team of 20 direct reports.

Area Sales Manager

Hyundai Motor India Ltd
Cochin
2010.01 - 2012.01
  • Managing dealers in North Kerala for 9 District
  • 9 Dealership, 15 Branch's and 45 Retail outlet under North Kerala Area

Achievements :

  • Improved Market Share from 12% to 15% within 1yr.
  • Appoint secondary REtail Outlet from 10 to 40

Dealer Development Manager - South

Hyundai Motor India Ltd
Chennai
2008.05 - 2010.01
  • Responsible for the increase the New Dealer for south Zone from identify the Potential Market till the inauguration of the New Dealer
  • New Dealer Appointed process and approach is development
  • Developed and Ach 20 new Dealership across South Zone

Territory Sales Officer

Hindustan Unilever Ltd
Trichy
2005.05 - 2008.05
  • Handled 3 district with 6 Distributors for Food Business
  • Consistent of target Ach with growth.

Education

MBA - Marketing and Finance

Sri Sai Ram Engineering College (Affiliated To Anna University
Chennai

B.Com -

Pachaiyappa's College (Affiliated To Madras University
Chennai

Skills

  • Sales Planning. Volume & Market Share - Yearly/ Monthly
  • Presentation & Communication Skills
  • Sales Strategy - Retail Promotion to improve the sale volume - Area Wise
  • Pricing Strategy - Competition study/Market demand
  • Sales Data Analysis - Area wise/competition study / Trend / Benchmarking
  • Dealer Management - KPI Setting / Monitoring / PDCA Approach
  • Retail Finance / Inventory Funding - Customer Finance options / Risk identification based on the Funding.
  • Retail Sales
  • Product Promotion
  • Revenue Growth

Timeline

Deputy General Manager- Sales Planning & Strategy

Yamaha Motor India Sales Pvt Ltd
2016.10 - Current

Corporate Sales Head

Hyundai Motor India Ltd
2015.08 - 2016.05

Regional Sales Manager

Hyundai Motor India Ltd
2012.02 - 2015.08

Area Sales Manager

Hyundai Motor India Ltd
2010.01 - 2012.01

Dealer Development Manager - South

Hyundai Motor India Ltd
2008.05 - 2010.01

Territory Sales Officer

Hindustan Unilever Ltd
2005.05 - 2008.05

MBA - Marketing and Finance

Sri Sai Ram Engineering College (Affiliated To Anna University

B.Com -

Pachaiyappa's College (Affiliated To Madras University
CHANDRA BABU B SSales & Business Development