Veera Chandrakar
Bangalore
Summary
With more than 6+ years of experience in retail, loyalty, marketing, and store operations, I possess a passion for delivering exceptional customer experiences and a drive to develop and execute innovative loyalty initiatives for the organization.
Overview
7
7
years of professional experience
5
5
years of post-secondary education
2
2
Certifications
Work History
Senior Manager
Easyrewardz Software Services Pvt. Ltd.
11.2023 - Current
- Handle both Indian and international clients.
- Understand client requirements and suggest appropriate campaigns.
- Pitch new products to clients and provide product feedback to product owners.
- Foster positive relationships with customers to maximize satisfaction, retention, and overall experience.
- Direct day-to-day operations by implementing short-term and long-term strategies to achieve business and profitability goals.
- Provide product training to clients and new team members.
Suggest best practices to clients to enhance their performance.
Manager
Paytm Mloyal
08.2023 - 10.2023
- Meet with clients to discuss loyalty plans and review the performance of ongoing plans.
- Maintain a tracker for each account to monitor day-to-day activities.
- Pitch Paytm products to acquire new business opportunities.
- Manage business across retail sectors and recommend the most effective campaigns and plans.
- Evaluate market conditions and competitor actions to develop successful marketing strategies.
Senior Associate Customer Success
Capillary technologies
3 2022 - 07.2023
- Collaborating with international clients to optimize processes
- Working closely with cross-functional teams to determine optimal technical implementation methods
- Owning change requests for mobile and core platforms, coordinating with internal and app teams
- Developing project plans for upcoming mobile app releases and core enhancements
- Providing campaign management and loyalty program launch consulting to three Indian brands
- Generating comprehensive campaign reports with win-back analysis and responder conversion rates
- Pitching new product proposals to expand monthly recurring revenue
- Delivering monthly reports on program snapshots, KPI tracking, enrollment efficiency, and milestone achievements.
Customer Success Manager
Easyrewardz Software Services Pvt Ltd
03.2020 - 03.2022
- Successfully consulting 8+ brands across diverse industries
- Proactively improving customer retention through account management, training, and multi-channel product adoption
- Implementing effective account mining strategies for revenue generation from existing customers
- Collaborating with cross-functional teams to identify optimal technical implementation methods
- Managing and optimizing loyalty program performance for all clients
- Executing segmented campaigns resulting in a remarkable 10X ROI increase
- Designing lifecycle campaigns to boost customer visits, prevent churn, and win back 20% of lapsed customers
- Successfully selling and implementing Feedback & Digital Receipt products
- Conducting monthly CRM performance analysis and refining KPIs
- Driving sales and implementing WhatsApp shopping bots for new and existing clients
- Redesigning loyalty programs and planning segmented campaigns
- Orchestrating impactful campaigns for store and product launches
- Leading CRM initiatives and campaign execution
- Acting as a liaison between IT and CRM teams for targeted campaigns.
Assistant Manager- Marketing
Toonz Retail India Pvt. Ltd.
11.2017 - 02.2020
- Conducting brand building activities, marketing campaigns, and coordinating with agencies for sales growth, footfall increase, and brand recognition
- Assisting in-store execution of marketing campaigns, coordinating with Area Managers and securing desired offers
- Managing loyalty programs, customer databases, and campaign performance monitoring
- Organizing brand photo shoots and executing successful 'Guaranteed Cashback' campaign
- Planning and executing 6-month new store launch campaigns, analyzing store performance regularly
- Managing e-commerce platforms, social media, SEO, and website updates for product launches and festive offers
- Coordinating with vendors for smooth campaign execution in print, outdoor, and BTL activities.
Money Plant Consultancy
05.2017 - 07.2017
- Handle Walk-in Clients and Solves Client Query over phone.
Education
Pgdm- Marketing -
Indira School of Business studies
06.2016 - 05.2018
B.com - undefined
Shri Shankara Charya Mahavidyalaya, Bhilai
08.2012 - 05.2015
Skills
Jira
Excel
Analytical Thinking
Attention to detail
Creative
Result Oriented
Team player
Languages
English
Hindi
eng
Certification
The Project Management Course: Beginner to PROject Manager
Accomplishments
- Cleared C.M.A. Foundation examination.
- Won the girls' cricket match at Indira School of Business Studies.
- Won the girls' 100m race at Indira School of Business Studies.
- Won the girls' relay race at Indira School of Business Studies.
- Participated in a dance performance for Teachers' Day at Indira School of Business Studies.
- Participated in BrandSlam event at Indira School of Business Studies.
- Took part in various sports activities at school and college.
Timeline
The Project Management Course: Beginner to PROject Manager
08-2024
Agile Business Analysis
08-2024
Senior Manager
Easyrewardz Software Services Pvt. Ltd.
11.2023 - Current
Manager
Paytm Mloyal
08.2023 - 10.2023
Customer Success Manager
Easyrewardz Software Services Pvt Ltd
03.2020 - 03.2022
Assistant Manager- Marketing
Toonz Retail India Pvt. Ltd.
11.2017 - 02.2020
Money Plant Consultancy
05.2017 - 07.2017
Pgdm- Marketing -
Indira School of Business studies
06.2016 - 05.2018
B.com - undefined
Shri Shankara Charya Mahavidyalaya, Bhilai
08.2012 - 05.2015
Senior Associate Customer Success
Capillary technologies
3 2022 - 07.2023
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