Summary
Overview
Work History
Education
Skills
Timeline
Generic

CHANDRALEKHA C K

Chennai

Summary

A dedicated professional with a master's in Public Relations, and a PGPM in Sports Management, with seven years of diverse experience. Currently contributes to the Deloitte UK team, overseeing Brand, Internal Communications, and Social Impact initiatives. Possesses strong analytical skills and expertise in content creation across education, healthcare, and real estate sectors, excelling in client servicing, event management, and media relations. Committed to enhancing corporate communications for internal stakeholders, bringing versatility and motivation to drive impactful results.

Overview

8
8
years of professional experience

Work History

Senior Analyst - Corporate Affairs

Deloitte
Bangalore
04.2023 - Current
  • Served as a liaison for Brand, Internal Communications, and Social Impact teams in the UK.
  • Developed and executed internal communication strategies and initiatives, including firm-wide campaigns and weekly updates, in partnership with UK teams.
  • Developed messaging and promotional materials adhering to brand guidelines for multi-department initiatives.
  • Managed digital signage systems, encompassing content coordination, scheduling, and compliance documentation.
  • Conducted in-depth research and analysis on campaign performance, and produced monthly measurement packs to evaluate the effectiveness of internal communication channels, along with working on monthly dashboards.
  • Streamlined query handling leading to increased efficiency in resolving inquiries.

PR Executive

AG&P Pratham
Chennai
03.2022 - 03.2023
  • Collaborated with 12 geographical areas (GAs) to develop and execute PR strategies for corporate and regional campaigns.
  • Orchestrated PR events, including press conferences, media engagements, and CNG and LCNG station launches.
  • Built and nurtured relationships with regional heads, stakeholders, and PR agencies to drive campaign success.
  • Monitored media trends, prepared detailed coverage reports, and managed crisis communications.
  • Provided on-ground media support during events, and addressed journalist inquiries efficiently.
  • Assisted in editing social media content to enhance PR campaign effectiveness.

Co-ordination Officer

The Squash Rackets Federation of India (SRFI)
Chennai
12.2020 - 02.2022
  • Acted as the primary liaison between the Sports Authority of India (SAI), Ministry of Youth Affairs & Sports (MYAS), and top Indian squash players under the Professional Squash Association (PSA).
  • Generated and disseminated press releases and social media content for SRFI, Indian Squash Academy (ISA), Indian Triathlon Federation (ITF), and Tamil Nadu Triathlon Association (TTA).
  • Assisted the digital media team in crafting structured articles and tournament-related content.
  • Planned and executed national tournaments and training camps, handling logistics and on-ground support.
  • Marketed ISA and TTA coaching programs by engaging with schools, parents, and physical education teachers.
  • Identified sponsorship opportunities, drafted proposals, and pitched to brands to secure partnerships.

PR Executive

Brand-Comm
Chennai
11.2016 - 02.2019
  • Represented clients across diverse industries (education, healthcare, real estate, consultancy, and sports development NGOs) by managing end-to-end PR requirements.
  • Developed tailored content through in-depth research and data analysis to meet client business objectives.
  • Crafted and disseminated press releases, structured articles, and media communications to ensure timely and impactful coverage.
  • Pitched creative story ideas to journalists, resulting in consistent media placements across platforms.
  • Prepared detailed performance reports for senior management and clients, including monthly and annual reviews.
  • Conducted ongoing industry research and trend analysis to inform PR strategies.

Education

POST GRADUATE PROGRAM IN SPORTS AND WELLNESS MANAGEMENT (PGPSM) -

INTERNATIONAL INSTITUTE OF SPORTS MANAGEMENT
Mumbai, India
06.2020

M.A - PUBLIC RELATIONS

STELLA MARIS COLLEGE
Chennai, India
05.2015

B.COM - GENERAL

ETHIRAJ COLLEGE FOR WOMEN
Chennai, India
05.2012

Skills

  • Stakeholder engagement
  • Performance reporting
  • Brand alignment/ messaging
  • Data interpretation
  • Documentation management
  • Forecasting and planning
  • Multitasking Abilities
  • Adaptability and flexibility
  • Stakeholder communication
  • Problem-solving aptitude
  • Internal communication
  • Digital content management

Timeline

Senior Analyst - Corporate Affairs

Deloitte
04.2023 - Current

PR Executive

AG&P Pratham
03.2022 - 03.2023

Co-ordination Officer

The Squash Rackets Federation of India (SRFI)
12.2020 - 02.2022

PR Executive

Brand-Comm
11.2016 - 02.2019

POST GRADUATE PROGRAM IN SPORTS AND WELLNESS MANAGEMENT (PGPSM) -

INTERNATIONAL INSTITUTE OF SPORTS MANAGEMENT

M.A - PUBLIC RELATIONS

STELLA MARIS COLLEGE

B.COM - GENERAL

ETHIRAJ COLLEGE FOR WOMEN

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