Project Management, Analytical Skills, Interpersonal Skills, Paid Media Marketing, Social Media Optimisation, Brand Visibility, Social Media Marketing, Product Promotion, Keyword Optimisation, Creative Testing, Media Planning, Budget Allocation, Audience Optimization etc
Chandra Prakash Joshi
Media Activation Manager
P9-2702, Prateek Grand City, Ghaziabad
Summary
A digital marketing manager with over eight years of professional experience specializing in marketing strategies, Paid media- Google Ads, Facebook Ads etc. A proven and track record of building and leading marketing team to execute and deliver end-to-end digital campaigns across various markets. Adept at analyzing data to inform decision-making and continuously improve campaign performance. A passionate individual with a knack for analytical thinking and creative problem-solving, driven by a fascination with disruptive technologies, data, and the art of storytelling.
Overview
9
9
years of professional experience
10
10
years of post-secondary education
3
3
Certifications
Work History
Media Activation Manager
Groupm Nexus
5 2022 - Current
- Manage the development of digital marketing strategies for Google valued $5M to 7.5M Quarterly
- Improved KPIs Q-Q by (30%) within Google Ads, running across APAC for Client- Google through various optimizations day on day and by running multiple tests such as MTA, MMT, Creative Tests etc.
- Prepared Pacing doc, QBR deck, Weekly Performance Report, Creative Reports and Data studio dashboard etc. for smooth campaign workflow and optimization
- Automated daily reports through Google Query and extensions to visualize data and spend accurately on a daily basis
- Managed budget allocation and resource utilization to maximize marketing ROI
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns
- Launched successful digital marketing campaigns that achieved goals for increased Leads and Revenue
- Conducted market research on past performances to identify new opportunities and target markets
Sr. Business Associate
ANSCommerce (Brand Store & Marketing)
09.2021 - 05.2022
- Planned, Executed, and Analyzed performance of campaign for various Top and Small brands for ex. Bira91, Me N Moms, Curio Cottage etc.
- Built end to end relationships with brands and ensured to meet all their requirements and achieved goals.
- Suggested ways to improve websites and implement them through Kartify along with Paid marketing
Associate Manager
Ingenious Faces
02.2021 - 09.2021
- Discussed SEO needs and optimized strategies for short and long-term campaigns and suggested ways to improve on-page SEO.
- Devised strategies and roadmaps to support product vision and value to business.
- Built strategies for Ed-Tech companies from South Africa and Korea to establish in Indian.
- Increased sources of revenue for achieving maximum output.
Asst. Manager
Sportzvillage
11.2015 - 02.2021
- Strategized, Developed and Managed paid digital marketing campaign across Facebook, Instagram, and Google.
- Increased number of kids in each center by approx 40% through digital ads and Google My Business.
- Ramped up profit by tapping tier 1 and tier 2 cities by enhancing brand visibility, and conducting promotional activities.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Improved branding initiatives by implementing effective marketing campaigns to maximize engagement and brand awareness.
Business Owner
Atakbitak.Wooplr
06.2018 - 06.2019
- Increased brand awareness and sales through Facebook and Instagram Ads.
- Managed content on various Social Media Platforms.
- Successfully handled customer queries on various social media platforms.
- Generated leads through Google and Facebook Ads and increased revenue by 40%.
Education
PG Certificate in Digital Marketing -
Mudra Institute of Communication MICA I Upgrad
01.2021 - 11.2021
PGDM - Marketing Management
Narsee Monjee Institute of Management Studies
Mumbai 12.2018 - 12.2020
PGDM - Sports Management
University of Technology And Management
Shillong 07.2014 - 06.2015
B.Tech - Computer Science
Roorkee Institute of Technology
Roorkee 08.2010 - 07.2014
Senior Secondary - Science
Maharishi Vidya Mandir
Almora 04.2009 - 03.2010
Secondary School - Science
Holy Angel Public School
Almora 04.2007 - 03.2008
Skills
Google Ads, Google Ads Editor, Facebook & Instagram Ads, DV360 (Basic), Microsoft Office, Power BI, Looker Studio, Report Automation Tools etc
Software
Certification
Google Ads Display Professional
Timeline
Google Ads Display Professional
08-2023
Google Ads Video Professional
08-2023
Google Ads Search
08-2023
Sr. Business Associate
ANSCommerce (Brand Store & Marketing)
09.2021 - 05.2022
Associate Manager
Ingenious Faces
02.2021 - 09.2021
PG Certificate in Digital Marketing -
Mudra Institute of Communication MICA I Upgrad
01.2021 - 11.2021
PGDM - Marketing Management
Narsee Monjee Institute of Management Studies
12.2018 - 12.2020
Business Owner
Atakbitak.Wooplr
06.2018 - 06.2019
Asst. Manager
Sportzvillage
11.2015 - 02.2021
PGDM - Sports Management
University of Technology And Management
07.2014 - 06.2015
B.Tech - Computer Science
Roorkee Institute of Technology
08.2010 - 07.2014
Senior Secondary - Science
Maharishi Vidya Mandir
04.2009 - 03.2010
Secondary School - Science
Holy Angel Public School
04.2007 - 03.2008
Media Activation Manager
Groupm Nexus
5 2022 - Current
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