Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Languages
Timeline
Generic

Chandra Sekhar Avula

SEO Lead
Hyderabad,Telangana

Summary

Seasoned SEO professional with over 12.8 years of experience in developing and implementing comprehensive SEO strategies that significantly improve website visibility, organic traffic, and conversions. Proven track record of success in:
Technical SEO: Conducting in-depth audits, optimizing website architecture, and ensuring technical compliance with search engine guidelines.
Keyword Research & Strategy: Identifying high-value keywords, developing content strategies, and optimizing website content for targeted search terms.
Link Building: Building high-quality backlinks through effective outreach strategies and content promotion.
Data Analysis & Reporting: Utilizing SEO tools and analytics platforms to track performance, identify trends, and measure ROI.
Staying Current: Continuously staying updated on the ever-evolving SEO landscape and implementing best practices.
Additionally:
Demonstrated ability to collaborate effectively with cross-functional teams (content creators, developers) to achieve SEO goals.
Strong analytical skills and a data-driven approach to SEO optimization.
Excellent communication and presentation skills to convey complex SEO concepts to stakeholders.

Overview

14
14
years of professional experience
1
1
Certification

Work History

SEO Lead

SunRay Construction Solutions, LLC
Hyderabad, India, TG
07.2019 - Current
  • Leading a team of 5 SEO/SEM analysts, developers, graphic designers and content writers.
  • Sound knowledge in Website Analysis, Competitor Analysis, Keyword Analysis & E-Commerce based enterprise applications in SEO Industry
  • Conducted regular site audits to identify technical issues affecting performance or user experience, implementing necessary fixes promptly.
  • Acquired proficiency in Google Analytics (GA4), Google Tag Manager, Microsoft Clarity, Ahrefs, SEMrush, HubSpot, SpyFu, Mailchimp and Google Search Console
  • Implemented schema markup to enhance search engine result page listings for improved click-through rates.
  • Relationship management with key clients for ensuring their satisfaction with the services to enhance and retain business constant research and upgrading of knowledge regarding technologies Impart training to SEO trainees and support executives. Inter-departmental coordination related to the workflow and quality of deliverables
  • Managed multiple social media accounts, driving engagement through creation of compelling content.
  • Achieved higher click-through rates by optimizing title tags and meta descriptions based on keyword research findings.
  • Optimized website content for better search engine ranking, leading to increased organic traffic.
  • Collaborated with cross-functional teams to ensure consistency in branding and messaging across digital channels.
  • Analyzed competitor websites and online strategies, identifying opportunities for growth and improvement.
  • Conducted comprehensive keyword research to identify high-traffic and low-competition keywords for targeted campaigns.
  • Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
  • Monitoring social media channels for trends and opportunities along with conducting keyword research
  • Designing SEO and SMO strategies for an increase in traffic and landing page conversion.
  • Monitor overall SEO program success with regard to keyword ranking, indexed pages, backlinks, etc.
  • Maintaining client reports from initial to till date
  • Performed market research and suggested advanced platforms of digital marketing service providers to yield better results.
  • Client meeting and interaction

SMO, SEO Team Lead

OMICS International Pvt Ltd
Hyderabad, India
10.2015 - 06.2019
  • Develop and Execute Successful SEO Strategies: Lead the planning and implementation of effective SEO campaigns
  • Social Media Optimization – Creating Facebook business profiles, Twitter profiles, YouTube channels, LinkedIn company profiles, and more as per the latest trends.
  • Ensure alignment with business objectives and target keywords
  • Supervised a Team of SEO Specialists: Oversee the work of SEO analysts and specialists
  • Google Scholar indexing methodology implementation for Online Publication Industry
  • Provide guidance, mentorship, and performance feedback
  • Conduct Keyword Research: Analyze search trends and identify relevant keywords
  • Guide content teams in creating optimized content
  • Review Technical SEO Issues: Identify and address technical challenges affecting website performance
  • Recommend fixes to enhance search engine visibility
  • Optimize Website Content and Landing Pages: Ensure content is search-engine friendly
  • Optimize landing pages for better user experience
  • Direct Off-Page Optimization Projects (e.g., Link-Building) Develop link-building strategies to improve domain authority
  • Collaborate with other teams for successful implementation
  • Collect Data and Report on Traffic, Rankings, and Other SEO Aspects: Monitor key metrics using tools like Google Analytics
  • Provide regular reports to stakeholders.
  • Established clear performance metrics for the team which helped in tracking progress towards set targets effectively.
  • Served as a role model for the team by demonstrating commitment to excellence, professionalism, and adherence to company values at all times.
  • Evaluated employee skills and knowledge regularly, training, and mentoring individuals with lagging skills.
  • Promoted a positive work environment by fostering teamwork, open communication, and employee recognition initiatives.
  • Conducted regular progress reviews with individual team members to identify areas for improvement and provide guidance on career development opportunities.
  • Coached team members in techniques necessary to complete job tasks.
  • Managed risks and mitigated potential issues through proactive planning, monitoring, and timely decision making.
  • Influenced positive change within the organization through strategic thinking, innovation, problem-solving abilities, and consistent leadership style.
  • Trained new team members by relaying information on company procedures and safety requirements.

Digital Marketer

Manyata Infotech
Hyderabad
12.2014 - 10.2015
  • Analyze User Engagement: Research how customers interact with a company's various social media platforms
  • Use this information to help companies predict future social media trends
  • Report Web Analytics: Create articles detailing the metrics of user interaction on social media
  • Report these statistics to others within the company
  • Build Strategies: Leverage the data collected and knowledge of social media trends to create new marketing strategies
  • Collaborate with the social media coordinator to recommend and implement these strategies
  • Research Platforms: Stay updated on emerging social media fads and new platforms
  • Continuously expand knowledge of social media trends
  • Update Policies: Use expertise to create an effective social media policy
  • Capability to handle a team of 10+ People and translate clients’ goals and objectives.
  • Coordinated promotional efforts across multiple channels for successful product launches or special events promotions.

Sr. SEO Analyst

Satya Technoid Pvt Ltd.
Hyderabad
09.2013 - 12.2014
  • Keyword Research and Implementation: Conduct thorough keyword research using tools like Keyword Planner and Moz
  • Implement relevant keywords effectively within website content
  • Content Optimization: Analyze the content structure and optimize it with appropriate keywords
  • Ensure that on-page SEO elements (such as meta tags, headers, and URLs) are well-optimized
  • SEO Audits: Perform website search engine optimization audits to identify areas for improvement
  • Evaluate both on-page and off-page SEO factors
  • Backlink Generation: Generate different types of high-quality backlinks to enhance website authority and visibility
  • Traffic Analysis and Reporting: Monitor website traffic using tools like Google Analytics
  • Track important SEO metrics, including organic traffic, conversion rates, and time spent on page
  • Content Strategy Collaboration: Work closely with content creators to align content with SEO best practices
  • Ensure that content meets user intent and search engine guidelines.
  • Evaluated competitor websites to identify gaps in the market and capitalize on opportunities for growth.

SEO Executive

FIN Infocom Pvt Ltd.
Hyderabad, India
11.2010 - 09.2013
  • Keyword Research and Analysis: Conduct thorough keyword research to identify relevant search terms and trends for optimizing websites
  • Competitor Monitoring: Keep track of competitors' activities and strategies to stay ahead in the SEO game
  • SEO Strategy Contribution: Collaborate with the team to contribute to the crafting of effective SEO strategies
  • Performance Reports: Regularly use tools like Google Analytics to measure and report on SEO performance
  • Site Optimization Suggestions: Analyze data and suggest ways to optimize the website by carrying out monthly analysis
  • Content Collaboration: Work closely with the content department to enhance the quality of blog content.

Education

AAASP - Multimedia

Arena Animation
10.2010

Bachelor's - Commerce

Hindu College, Acharya Nagarjuna University
01.2007

Skills

Digital Marketing

  • Search Engine Optimization
  • Social Media Management
  • Content Marketing
  • Email Marketing
  • Wordpress (CMS)
  • HTML - CSS - JavaScript
  • Digital Strategy - Client Relationship
  • Excel & PowerPoint - Project Management

AI Tools

  • ChatGPT
  • Bing (Copilot)
  • Gemini (Google)

Marketing Tools

  • Google Analytics (GA4)
  • Google Search Console
  • Google Tag Manager
  • Google Tag Assistant
  • Google Business Profile
  • Google Scholar
  • Keyword Planner
  • Ahrefs
  • Woorank
  • Microsoft Clarity
  • SpyFu
  • Semrush
  • Moz
  • Screaming Frog
  • Mailchimp
  • HubSpot

Accomplishments

  • Increased organic traffic by 85% within 12 months, resulting in a significant rise in qualified leads.(General approach, but effective)
  • Developed and implemented SEO strategies that led to a 75% growth in organic website visitors, a major source of qualified leads for the company. (Focus on qualified leads and the impact on the company)
  • Improved website ranking for keyword "Notice to Owner" from position 28 to position 2.
  • Grew domain rating by 29 from 9 through successful link-building campaigns.

Certification

  • Certified AAASP course from ARENA Animation Academy, Dilsukhnagar, Hyderabad
  • HubSpot SEO Certified (Capable of optimizing a website to perform well in search engines)

Languages

English
Upper intermediate (B2)
Telugu
Bilingual or Proficient (C2)

Timeline

SEO Lead

SunRay Construction Solutions, LLC
07.2019 - Current

SMO, SEO Team Lead

OMICS International Pvt Ltd
10.2015 - 06.2019

Digital Marketer

Manyata Infotech
12.2014 - 10.2015

Sr. SEO Analyst

Satya Technoid Pvt Ltd.
09.2013 - 12.2014

SEO Executive

FIN Infocom Pvt Ltd.
11.2010 - 09.2013

AAASP - Multimedia

Arena Animation

Bachelor's - Commerce

Hindu College, Acharya Nagarjuna University

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Chandra Sekhar AvulaSEO Lead