Chandrima Chanda
Kolkata
Summary
I am an accomplished public relations professional with expert understanding of business needs, public perception and media practices. Helps companies and high profile individuals control narrative with strategic communications approaches. I am well-versed in corporate communication, sales support and branding. In have impeccable writing, editing and interpersonal skills with internal and external audiences. i am deadline-driven, tenacious and successful at thriving in high-pressure environments.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Operations and Publicity Manager
SunoSunao Technologies Pvt Ltd
Kolkata
06.2023 - Current
- Built and strengthened industry partnerships to improve product placements, amplify coverage and maximize effectiveness of marketing strategies.
- Researched latest market trends and analyzed data to develop public relations strategies and tactics.
- Taught in-house employees strategies for successful internal and external communications.
- Increased brand awareness through development and implementation of successful public relations campaigns.
- Research, identify and find out creators suitable for the brand , who can enrich the brand and make it more popular and spread it amongst the target audience.
- Analyze the creations of the creators along with the team, oversee their target achievement.
- Prepare strategies to utilize the creators in different platforms, events (both online and offline) to make the brand and its motive reach the target audience.
- Manage social media, in-app notifications, organize various contests with Marketing Director and team.
Public Relations and Marketing Manager
LetsAuthor Pvt Ltd
India
10.2022 - 06.2023
- Maximized performance by monitoring daily activities and mentoring team members.
- Resolved staff member conflicts, actively listening to concerns and finding appropriate middle ground.
- Improved marketing to attract new customers and promote business.
- Identify target audience, single handedly promoted the brand in different avenues so as to trigger sales and promote the products of the company.
- Manage marketing calendar, identifying offline and online channels to showcase the brand and the products, arrange book launches and identify book fairs, trade fairs and other channels.
Senior Marketing Manager
Bharati Bhawan Publishers And Distributors
Kolkata
06.2017 - 10.2022
- Responsible for creating and executing a comprehensive marketing strategy to increase the visibility and sales of published and previous books. This would involve analyzing target audiences, identifying marketing channels.
- Leveraged data insights from surveys, previous campaigns and market research to develop targeted marketing initiatives.
- Planned and oversee marketing campaigns for new book releases, as well as for blacklist titles. This include creating promotional materials, coordinating with authors and designers, organizing book launches or author events, , coordinating webinar/workshops for schools, allocating subject experts and utilizing digital marketing channels such as social media, email marketing, and online advertising.
- Conduct market research to identify trends, target audience preferences, and competitor analysis. This information would help you develop effective marketing strategies and tactics.
- Responsible for managing media relations, press releases, and author interviews. Building relationships with journalists, bloggers, and book reviewers would be important to secure media coverage and reviews for books.
P.R & Marketing Officer
P.R & Marketing Officer
Kolkata
08.2014 - 08.2016
- Incorporated product changes into marketing messages to drive customer engagement and maximize profits.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Incorporated product changes into marketing messages to drive customer engagement and maximize profits.
- Identifying channels to promote the brand in different online/offline events all over the country.
- Engaged, informed and supported staff on media and marketing outcomes.
- Established targets for social media platforms to reflect business objectives.
Customer Service Associate
The Stadel
Kolkata
12.2011 - 06.2012
- Responded to customer calls and emails to answer questions about products and services.
- Maintained customer satisfaction with forward-thinking strategies focused on addressing customer needs and resolving concerns.
- Provided training and support to new associates to help provide high-quality customer service.
- Trained new personnel regarding company operations, policies and services.
- Offered advice and assistance to customers, paying attention to special needs or wants.
- Assisted the P.R manager with her work
Education
High School Diploma -
South Point School
Kolkata04-2004
High School Diploma -
Carmel Convent School
Kolkata04-2006
Bachelor of Arts - English Language And Literature
Asutosh College
Kolkata06-2009
Master of Arts - P.G Diploma in Public Relations
EMDI Institute of Media And Communication
Kolkata05-2011
Skills
- Ul>
- Communication planning
- P>Social media coordination
- P>Trade show representation
- P>Analytical and Critical Thinking
- P>Problem-Solving
- P>Decision-Making
- P>Self-Motivated
- P>Active Listening
- P>Teambuilding
- P>Dependable and Responsible
- Public Speaking
- Writing, Editing, and Proofreading
Certification
Certification in Microsoft Word.
Knowledge of French Language-Beginner level
Affiliations
- I have a fair idea of digital marketing
- I have been a part of several events- Lakme Fashion week, Zee Bangla Awards, Dance India Dance and many others.
- I am into writing and have maintained company blogs in my previous organisations.
Languages
English
First Language
Accomplishments
- I have received several local awards for my results in 10th and 12th standard.
Timeline
Operations and Publicity Manager
SunoSunao Technologies Pvt Ltd
06.2023 - Current
Public Relations and Marketing Manager
LetsAuthor Pvt Ltd
10.2022 - 06.2023
Senior Marketing Manager
Bharati Bhawan Publishers And Distributors
06.2017 - 10.2022
P.R & Marketing Officer
P.R & Marketing Officer
08.2014 - 08.2016
Certification in Microsoft Word.
Knowledge of French Language-Beginner level
04-2012
Customer Service Associate
The Stadel
12.2011 - 06.2012
High School Diploma -
South Point School
High School Diploma -
Carmel Convent School
Bachelor of Arts - English Language And Literature
Asutosh College
Master of Arts - P.G Diploma in Public Relations
EMDI Institute of Media And Communication
Similar Profiles
Venkata Nagaraju InakolluVenkata Nagaraju Inakollu
Technical Lead(System Design) at Relysys Technologies Pvt Ltd (now Invendis Technologies pvt ltd)Technical Lead(System Design) at Relysys Technologies Pvt Ltd (now Invendis Technologies pvt ltd)
S ChetanS Chetan
Assistant Manager - Finance at ANIMALL TECHNOLOGIES PVT LTD, Technologies Pvt LtdAssistant Manager - Finance at ANIMALL TECHNOLOGIES PVT LTD, Technologies Pvt Ltd
Shweta SinghShweta Singh
Support Engineer-IT at I-Telemetry Technologies Pvt. Ltd. (Subsidiary of Aaxis Nano Technologies Pvt. Ltd.)Support Engineer-IT at I-Telemetry Technologies Pvt. Ltd. (Subsidiary of Aaxis Nano Technologies Pvt. Ltd.)
Ankita Kumari RajakAnkita Kumari Rajak
Associate Engineer, Fibre and Network Delivery at BT ESERV INDIA PVT LTDAssociate Engineer, Fibre and Network Delivery at BT ESERV INDIA PVT LTD
Swati Parvatham GhoshSwati Parvatham Ghosh
Marketing Lead – SEO, Content & Social Media at No Nirvana DigitalMarketing Lead – SEO, Content & Social Media at No Nirvana Digital