Chandrima Chanda

• Accomplished multiple tasks within established timeframes.
• Developed and maintained relationships with customers and suppliers through account development.
• Improved marketing to attract new customers and promote business.
• Controlled costs to keep business operating within budget and increase profits.
• Communicated clearly with employees, suppliers and stakeholders to keep everyone on same page and working toward established business goals.
• Developed and implemented business strategies to achieve business goals and stay competitive.
• Managed the marketing, public relations and publicity of the entire company single handedly with several outreaches. Finding several new and unique ways to promote the products. They were:-

-Social media outreach

-Influencer outreach

-Media outreach

-Offline event & exhibition outreach

-Amazon marketing outreach

-Podcasting with influential targeted individuals

-Email campaigns and other as required

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1. Marketing Strategy Development: Was responsible for creating and executing a comprehensive marketing strategy to increase the visibility and sales of published and previous books. This would involve analyzing target audiences, identifying marketing channels, setting goals, and determining the appropriate marketing mix.

2.Campaign Planning and Execution: Had planned and oversee marketing campaigns for new book releases, as well as for blacklist titles. This may include creating promotional materials, coordinating with authors and designers, organizing book launches or author events, , coordinating webinar/workshops for schools, allocating subject experts and utilizing digital marketing channels such as social media, email marketing, and online advertising.

3.Market Research and Analysis: Would conduct market research to identify trends, target audience preferences, and competitor analysis. This information would help you develop effective marketing strategies and tactics.

4.Branding and Positioning: Would work on building and maintaining the publishing house's brand identity. This includes developing a consistent brand message, ensuring brand guidelines are followed in all marketing materials, and positioning the publishing house as a reputable and appealing choice for readers. Also, managed the website, social media accounts, and other digital platforms.

5. Public Relations: Responsible for managing media relations, press releases, and author interviews. Building relationships with journalists, bloggers, and book reviewers would be important to secure media coverage and reviews for books.

6.Digital Marketing and Online Presence: Was responsible for developing and maintaining the publishing house's online presence, You may also oversee online advertising campaigns and search engine optimization (SEO) efforts to drive traffic and increase book sales.

Handling the P.R and Marketing of the brand.

Handling the entire blog, website of the company.

Identifying channels to promote the brand in different online/offline events all over the country.

Maintaining relationship with media. Promoting the brand in different magazines of the industry, promoting the brand.

Competition analysis and reporting it to the developers and implement the same for the betterment of the POS brand.

Handling the customer relationship of the brand. Grievance handling

• Supported company leaders by managing budgets, scheduling appointments and organizing itinerary.
• Volunteered to help with special projects of varying degrees of complexity.
• Managed phone and email correspondence and handled incoming and outgoing mail and faxes.
• Surpassed team goals by partnering with colleagues to implement best practices and protocols.
• Assisted the P.R Manager in several marketing and branding activities.

• Developed and actualized customer service initiatives to decrease wait times.
• Maintained customer satisfaction with forward-thinking strategies focused on addressing customer needs and resolving concerns.
• Helped large volume of customers every day with positive attitude and focus on customer satisfaction.
• Offered advice and assistance to customers, paying attention to special needs or wants.