CHANDRU C
Project Manager_ Merchandising , Promoter & Retail Execution
Bangalore
Summary
Dynamic and result-oriented Operations & Field Marketing professional with 20+ years of extensive experience in FMGG General Trade operations, merchandising, retail execution, and workforce management across India. Proven expertise in managing large teams, driving execution excellence, improving market visibility, and delivering operational efficiency for leading brands like ITC and HUL. Seeking to contribute meaningfully toward organizational growth through strong operational management, strategic execution, and high-performing team leadership.
Overview
4
4
Languages
20
20
years of professional experience
Work History
Project Manager
PPMS Field Marketing Service Pvt. Ltd.
04.2024 - Current
- Leading operations across 35,000+ GT outlets with a workforce of 800+ employees.
- Successfully managing multiple projects, prioritizing tasks, and ensuring timely delivery of high-quality results.
- Managing visibility implementation, loyalty payouts, secondary sales, and issue resolution.
- Coordinating directly with clients and Head Office.
- Mentoring high-potential employees for leadership roles.
- Managing market-related queries, sales activities, visibility elements implementation, loyalty payouts.
- Directly coordinating with clients and reporting to Head Office.
- Achieved KYC (DBT) completion for 28,000+ outlets through the Rediape platform.
- Improved market share and profitability within the region
- Expanded regional presence through strategic partnerships and new locations
- Enhanced team performance through regular coaching, training, and feedback
- Increased customer satisfaction through timely issue resolution and proactive communication.
Regional Manager – South
PPMS Field Marketing Service Pvt. Ltd.
02.2022 - 03.2024
- Managed 5 Operation Managers, 18 Supervisors, 210 Merchandisers, 12 DEOs, and 48 ISS Promoters.
- Implemented quality control measures and operational excellence programs across South India.
- Market Operations: Managing market-related queries, sales activities, visibility elements implementation, loyalty payouts, and secondary sales
- Mentoring and developing high-potential employees for leadership roles.
Regional Manager – Rainbow Project
Store Works Pvt. Ltd.
07.2020 - 01.2022
- Managed South & East operations for ITC Cigeratte kiosk execution and maintenance.
- Led merchandising, hygiene standards, and retail visibility across the region.
- Handled ITC Cigeratte kiosk repair operations through L2 support teams.
- Executed new product displays and market tracking initiatives.
- Ensured smooth day-to-day operations by addressing workflow disruptions promptly.
Operation Manager (Food & PCP)
ITC GT Operations
04.2011 - 06.2020
- Handled the largest GT operations team in India under ITC programs.
- Managed 10 Supervisors, 110 Merchandisers, and 20 ISS Promoters.
- Conducted competitor analysis and ensured SOP adherence across all outlets.
- Ensured smooth day-to-day operations by addressing any workflow disruptions promptly and effectively.
- Improved customer satisfaction rates through timely communication and effective issue resolution.
Team Leader
PPMS & HUFS
02.2006 - 03.2011
- Implemented 600+ visibility units across Bangalore under the Uni care Project.
- Managed field execution and merchandising compliance.
Education
Bachelor of Commerce - B. Com
Vijaya College
Bangalore2004
Skills
Retail Operations Management
Team Leadership & Mentoring
Market Execution & FMCG GT Operations
Visual Merchandising
MIS & Reporting
MS Office & Basic Computer Skills
Workforce Management (800 employees)
Operational Excellence & SOP Adherence
AWARDS & HONORS
Execution Excellence Award 2024, Best Regional Manager 2022
Timeline
Project Manager
PPMS Field Marketing Service Pvt. Ltd.
04.2024 - Current
Regional Manager – South
PPMS Field Marketing Service Pvt. Ltd.
02.2022 - 03.2024
Regional Manager – Rainbow Project
Store Works Pvt. Ltd.
07.2020 - 01.2022
Operation Manager (Food & PCP)
ITC GT Operations
04.2011 - 06.2020
Team Leader
PPMS & HUFS
02.2006 - 03.2011
Bachelor of Commerce - B. Com
Vijaya College