CHANTALLE NORONHO
Summary
Solutions-focused, meticulous and result-oriented professional with over 6 years of a successful career with diverse roles distinguished by commended performance and proven results in e-commerce and digital marketing.
Overview
9
9
years of professional experience
Work History
Social Media Specialist
Virallens LLP
01.2016 - 02.2017
- Communicate frequently with clients on updates, information, concerns and suggestions
- Proactively anticipate customer needs and identify any potential issues. Create recommendations and facilitate action for resolution
- Conduct monthly business reviews to ensure clients are satisfied with the services
- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
- Continuously improve by capturing and analysing the appropriate social data/metrics, insights and best practices, and then acting on the information
- Create editorial calendars and syndication schedules
- Develop relevant content topics to reach the company’s target customers.
- Create, curate, and manage all published content (images, video and written).
- Design, create and manage promotions and Social ad campaigns
Lead – Digital Marketing
Knct Lab
02.2015 - 12.2015
- Successfully implemented social media campaigns which helped increased visibility by 2x MoM
- Helped setup and manage overall social media campaign processes, operations and reporting
- Successfully led part of the company’s sales pitch by providing insights from website and social audits
- Developed a strong working relationship with clients to understand their business requirement
- Communicate frequently with clients on project updates, information and concerns
- Coordinate with internal teams for seamless execution of projects
- Ensure that the project is delivered on time within scope
- Develop a project plan to track progress
- Create engaging social media strategies and execution plans that cultivated audiences, increased web presence and engagement
- Enhance brand awareness by leveraging social networks such as Twitter, Facebook, YouTube, LinkedIn and Google+ etc. to drive community building
- Manage a marketing dashboard that tracks effectiveness and impact of the overall marketing activities
- Monitor latest industry trends, blogs, thought leaders, influencers across the internet to inform and improve the social media strategies and optimize campaign ideas
- Plan editorial calendar for the month and coordinate with writers for articles
- Publish and syndicate blogs across social channels and marketing blogs to increase visibility and visits
Catalogue Auditor
Amazon.com
07.2011 - 07.2014
- Integral part of the launch for various categories for Junglee
- Built SOPs and training material for Jungle team and played a key role in process standardization for Hardlines (Sports, Toys & Games, Home & Appliances)
- Performed a Time & Motion analysis of the tasks executed by the Junglee team and established SLAs
- Part of the team that setup process for Amazon Local Offers project
- Awarded for Excellent Performance
- Coordinate with the Category Manager & QC team to manage the input for catalogue
- Manage a dashboard that tracks the effectiveness and quality of the catalogue
- Review metrics and prioritize workflow
- Drive process improvements in gaps identified
- Prepare daily workloads for team & coordinate the daily allocation of work
- Recruited a team of five and handled training, daily allocating of tasks, timely completion of work, and the quality check process
Y! Local Listings Editor
Yahoo!
05.2009 - 03.2011
- Awarded with “SIRUS” award twice for outstanding performance
- Consecutive 4+ rating (on a scale of 5) on performance reviews
- Coordinate the compilation of listings which relate to the content & appearance of the same on the web
- Understand various types of web pages and classify them accordingly
- Perform relevance tests designed to measure data quality for multimedia
- Perform Search Query Evaluation tasks based on Yahoo! Guidelines
- Prepare status reports and update the same to the Management team
Recruitment Executive
Truemen Management Consultants
05.2008 - 04.2009
- Single point of contact between the client and consultancy
- Coordinate with multiple teams including the client and talent specialists to meet client goals
- Prepared and maintained weekly and monthly project status reports
- Sourced and screened candidates from various job portals and through personal network; and later matched the profiles as per requirements
- Did close follow-ups with the candidates for the further steps
- Achieved and exceed monthly targets consistently in the team
Education
Bachelors - Business Management
St. Joseph’s College of Commerce
Bangalore01.2008
Certificate course - Human Resource Management
St. Joseph’s Institute of Training and Development
Skills
- Social Media Management
- Client Management
- Reporting and Analysis
- Catalogue and Category Management
Timeline
Social Media Specialist
Virallens LLP
01.2016 - 02.2017
Lead – Digital Marketing
Knct Lab
02.2015 - 12.2015
Catalogue Auditor
Amazon.com
07.2011 - 07.2014
Y! Local Listings Editor
Yahoo!
05.2009 - 03.2011
Recruitment Executive
Truemen Management Consultants
05.2008 - 04.2009
Bachelors - Business Management
St. Joseph’s College of Commerce
Certificate course - Human Resource Management
St. Joseph’s Institute of Training and Development
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