Charitha C

Project: One Law India.

• OLI is a legal drafting software (Windows application) that helps advocates generate legal drafts.
• Directed all phases of product lifecycle from idea to market introduction.
• Designed wireframes for various user interfaces.
• Conducted detailed User Acceptance Testing across the complete scope of the project.
• Led developers, designers, and social media experts.
• Enhanced product offerings through comprehensive competitor analysis.
• Executed detailed go-to-market roadmap.
• Developed and implemented product launch plans to increase brand awareness.
• Created and executed content marketing campaigns to drive leads, engagement, and sales.
• Designed promotional materials such as brochures, flyers, newsletters. to support product launches.
• Collaborated with design teams to create visuals for digital assets such as website banners, emails.
• Monitored competitors' activities and created reports on their performance metrics for internal stakeholders .
• Assisted in creating user manuals, help documents or other technical documentation related to products and services .

Project: SaralMandi

• Developed and implemented product launch plans to increase brand awareness.
• Responsible for the design and development of a mobile app related to mandi traders.
• Responsible for conducting intensive market research, collaborating directly with mandi traders to understand their requirements.
• Handling the roadmap and feature list in collaboration, along with BA.
• Handled a team of 6 and reported to the founder of the company.
• Created wireframes for user interfaces.
• Responsible for performing UAT testing.
• More referral downloads happened, which proves Saralmandi gained the trust of mandi traders.

• Reported directly to CEO of the company.
• Conducted comprehensive analysis of multiple viewpoints to enhance the functionality of SaaS product Lienion.
• Designed strategic approaches tailored to market insights.
• Designed and finalized landing pages for Lienion.
• Designed user experience workflows and conducted validation testing.
• Evaluated customer input and communicated updates to the development team.
• Managed team's efforts to enhance Lienion products.
• Presented product propositions effectively using verbal, written, and video communication.
• Coordinated cross-functional teams to develop product roadmaps and strategies.
• Developed comprehensive product documentation.
• Executed action plans, ensuring alignment with product goals.
• Conducted comprehensive product training sessions for employees.
• Adopted Agile practices for a more streamlined development cycle.
• Established new environments for client demonstrations.
• Developed pricing strategies based on data analysis.
• Featured the Shoution app (Lienion) in a widely viewed Newswatch segment in the USA.
• Expanded client base by acquiring 30+ B2B customers in under two years.

• Managed post-sales processes of Villas and Apartments by Gitanjali Developers.
• Ensured seamless communication between various departmental teams.
• Managed customer questions, resulting in higher satisfaction levels.
• Assisted clients with all documentation requirements.
• Provided customers with weekly updates on construction status.
• Monitored customer payments and bank disbursements.
• Managed back office team for record updates.
• Coached, mentored and trained team members in order to improve their job performance.
• Analyzed customer feedback data to develop action plans for improving services offered.

• Managed pre-sales and post-sales tasks of residential project Sumadhura's Shikharam.
• Oversaw four-member team with regular reports to GM.
• Conducted market research to secure additional bookings.
• Maintained efficient collaboration with team leaders and departmental heads.
• Driving promotions for new product launches.
• Managing client questions for improved service quality.
• Generated sales from existing client base.
• Engaged regularly with clients and channel partners.
• Organized multiple promotional initiatives to attract new leads.
• Managed back-office team in maintaining records and financial transactions.

• Managing marketing and sales operations for residential projects at DNA Infrastructure Pvt Ltd, Bangalore.
• Increased bookings through strategic market research efforts.
• Coordinated effectively with team executives and departments.
• Promoted new product launches effectively.
• Performed competitor analysis to maintain awareness of market trends and strategies.
• Resolving customer inquiries to enhance satisfaction.
• Maintained strong client relationships.
• Executed various promotional campaigns to increase lead generation.
• Managed end-to-end documentation from initial booking through final registration.

• Directed sales efforts for residential construction projects in Bangalore at Sumadhura Constructions.
• Facilitated concluding meetings for client conversion.
• Addressing customer questions for improved satisfaction.
• Targeted potential clients to drive new business.
• Maintained accurate accounting records.
• Oversaw post-sales activities.
• Enhanced team by selecting suitable customer support personnel.

• Provided guidance in the application process.
• Contributed to routine educational operations.
• Updated and organized student files regularly.
• Consistently maintained optimal levels of office inventory.
• Facilitated seamless travel logistics for institutional personnel.
• Regularly tracked and reviewed biometric attendance data.
• Drafted engaging advertisement copy for various magazines and journals.
• Facilitated student financial aid through loan processing.
• Liaised with DG Shipping, Mumbai concerning CDC approval for students.
• Engaged in Education fairs conducted across Kerala and Tamil Nadu.