Charitha Reddy

A results-driven and strategic AdTech professional with over a decade of experience in programmatic advertising. My career has spanned both the sell-side and buy-side, allowing me to develop a deep understanding of the entire digital advertising ecosystem. From leading technical support for Google's top-tier publishers and architecting full-stack monetization strategies, to managing buy-side programmatic campaigns and fostering key demand partnerships, my focus has always been on maximizing revenue and building sustainable growth. I excel at translating complex data into actionable strategies, forging transparent long-term partnerships, and leveraging a diverse range of platforms including Google Ad Manager, Prebidding, and major buy-side DSPs. My strong technical foundation as a former UI Developer gives me a unique perspective on AdTech development and implementation.

• Ad Monetization & Yield Optimization: Expertise in creating and optimizing Ad Exchange pricing rules, setting optimal floors based on historical data, and using machine learning algorithms for dynamic floor prices.
• Technical & Troubleshooting Skills: Proficient in troubleshooting page-level issues, resolving implementation conflicts, and ensuring sites meet Core Web Vitals requirements.
• Programmatic Expertise: Deep knowledge of programmatic concepts, including Header Bidding, Open Bidding, and managing Ad Ops to improve the yield of premium publishers.
• Strategic Partnerships: Proven ability to onboard and negotiate with SSPs to increase bid pressure, and to secure direct demand deals with Ad networks and agencies.
• Data Analysis: Strong analytical and problem-solving skills with a data-driven approach to all activities, including social media marketing and performance analysis.