CHARLES B. ROCKMAN
Portland,OR
Summary
Proficient in leveraging advanced data analysis tools, including Tableau, PowerBI, and Google Data Studio, to drive actionable insights and support strategic decision-making. Skilled in utilising Salesforce, MixPanel, and Sisense for optimising workflows and enhancing operational efficiency. Adept at managing collaborative platforms such as Jira, Confluence, Slack, and Miro to streamline project management processes. Expertise in SQL and XML complements a strong foundation in business intelligence tools like MicroStrategy and Domo. Career focus on delivering data-driven solutions to empower organisational growth and innovation.
Overview
18
18
years of professional experience
Work history
Director, Product Strategy
BOLD
Portland, OR
11.2022 - 02.2025
- Spearheaded new product development and enhanced existing products
- Collaborated with customers, partners and internal teams to drive product vision and project prioritization
- Developed and managed product requirements by organizing documentation, feature requests and tickets for implementation
- Coordinated with engineering staff to determine best technical implementation methods and schedule
- Supervised design, developer and data engineering resources to propel new product development projects
- Delivered polished products by directing launch and ongoing refinement
- Studied customer needs and desires to incorporate into product requirements
- Researched and identified market opportunities while monetizing current opportunities across [Product or Service] offerings
- Conducted initial scoping to guide project planning and direction
- Leveraged deep knowledge of user experiences and drove continual improvements to boost key metrics through user testing and other feedback
- Supported cross-product process by championing public betas, experimentation tracking, feedback and roadmap development
Founder and Lead Consultant
CBR Consulting
Bend, OR
10.2020 - 02.2025
- Company Overview: Provide consultative services to political, corporate, non-profit and civic organizations
- Provided scalable demand generation and user acquisition tactics & strategies
- Provided policy research & analysis on city's key objectives
- Provide consultative services to political, corporate, non-profit and civic organizations
Head of Marketplace Operations
Frontdoor
Portland, OR
03.2021 - 11.2022
- Company Overview: Lead operational strategy for Frontdoor's on-demand homes service marketplace, ProConnect
- In collaboration with ProConnect GM, developed and implemented business strategy and worked with Frontdoor leadership on the most impactful areas of the business
- Worked cross-functionally across snf responsible for the strategy and execution of key projects including:
- Led Strategy & operations related to (1) launching & scaling new market services and (2) optimizing existing market services
- This included but was not limited to:
- Developing and executing the test and learn program to optimize funnel efficiency/customer acquisition and customer satisfaction
- Developing and executing on programs to recruit, engage and retain supply
- Instituted daily rigor to marketplace operations via reporting, cadence, and an overall data-driven approach to the business
- Led weekly business review with all salient stakeholders across the organization
- Reported out to leadership on a monthly basis
- Data-driven with a bias towards action
- These initiatives have led to 84% YoY growth in revenue
- Lead operational strategy for Frontdoor's on-demand homes service marketplace, ProConnect
Sr. Manager, Strategy & Operations
TripAdvisor
San Francisco
04.2019 - 03.2020
- Deliver operational efficiencies across the initiative that lead to 30% yoy gain in sales on a $125M book of business
- Identify & implement new metrics and reporting designed to provide strategic insights, optimizing category efficiency and supporting team strategies
- Deliver business insight both proactively and reactively, to help leadership make decisions that will maximize category growth
- Create business cases by assessing the business problem and/or opportunity, benefits, risk, costs associated with the investment appraisal, likely technical solutions, timescale, impact on operations, and capability to deliver the project outcomes
- “Seat Map” business case unlocked $50M in incremental revenue
- Communicate program status to key leadership and stakeholders, ensuring alignment on strategy and actions & collaborate with stakeholders across the organization to help deliver on operational improvements and business strategies
Sr. Operational Strategy Consultant
Media Mint
San Francisco
10.2018 - 04.2019
- Company Overview: Brought in by CEO to develop, manage and measure operational efficiencies across marketing and client acquisition channels
- Lead efforts to streamline and scale Media Mint’s marketing and client acquisition channels
- Assess and develop marketing channels and operating processes to support Media Mint’s growth
- Develop marketing operation dashboards to align with company KPIs
- Support the setup, codification and training of core operating processes
- Brought in by CEO to develop, manage and measure operational efficiencies across marketing and client acquisition channels
Operational Strategy Lead
StubHub
San Francisco, CA
05.2017 - 06.2018
- Accountable for both supporting existing work and developing new business initiatives to continue the growth of a $1 billion+ P&L
- Key contributor to closing two key strategic deals Major League Baseball Advanced Media: ~$300M in sales and Paciolan Ticketing: ~$150M in sales
- Lead operational strategy for StubHub’s largest World Series (to date: 2016 & 2017) and College Football Championship (to date: 2018)
- Supported GM in building data driven strategies and business cases to value new opportunities and grow the overall business
- Focused on industry trends and StubHub’s competitive position within it
- Translated market data and analytical insights into a digestible and actionable format
- Delivered priority initiatives/strategies (in partnership with cross-functional teams): built and owned “go-to-market” work plans, shared implications, highlighted potential risks, made recommendations, and developed implementation plans
- Identified and framed most critical strategic and organization issues facing the business
- Ran and owned weekly cross-functional genre meetings and produced all inputs for the GMs’ Weekly Business Review meetings with senior leadership
- Coordinated company planning, proposals and other ad hoc output
Strategy and Operations, Partnerships & Business Development
StubHub
San Francisco, CA
12.2012 - 04.2017
- Drove business development strategy and partnership optimization through innovative and rigorous data-driven approaches, managed team of 3 employees
- Drove business development strategy from due diligence, analysis, financial modeling through pitch deck execution for targeted partners resulting in $1.5B in partnerships across 200 partners
- Led first comprehensive effort to develop best practices around understanding and optimizing the value of partnerships by defining goals, establishing measures, and recommending strategies
- Launched and managed strategic partnerships across all functions of the business
- Drove business and contractual requirements of revolutionary partnership with the Philadelphia 76ers resulting in 84% growth in sales year-over-year
- Scaled operations for StubHub’s largest integrated music partnership with AEG/AXS resulting in $714M in sales since launch
- Managed new business verticals consisting of the Gift Card program resulting in over 20% sales growth year-over-year and the Parking program resulting in over 30% sales growth year-over-year
Director, Channel Programs
HomeRun.com
San Francisco, CA
02.2011 - 10.2012
- Company Overview: acquired by Deem fka Rearden Commerce
- Responsible for the management of the strategic partnerships of HomeRun/Rearden Commerce’s largest clients, managed team of 3 partner managers
- Efficiently drove operational implementation for strategic partners such as JPMorgan Chase, American Express, Facebook, Google, AT&T Interactive
- Defined and implemented operational client requirements in on-boarding and ramping products to launch
- Effectively identified and communicated product enhancements across internal and client partner teams
- Acquired by Deem fka Rearden Commerce
Project Manager
Empirical Education, Inc.
Palo Alto, CA
08.2009 - 10.2010
- Managed large-scale research studies measuring the efficacy of educational technology programs
Researcher
Education Development Center
New York, NY
09.2006 - 08.2009
- Evaluated the efficacy of domestic and international educational technology initiatives and aided State Education Agencies develop education policy through rigorous research
Education
M.S. - Educational Leadership & Policy Analysis
University of Wisconsin – Madison
Madison, WIB.A. - Business Administration
Franklin and Marshall College
Lancaster, PAB.A. - Business Administration
Franklin and Marshall College
Lancaster, PAB.A. - Business Administration
Franklin and Marshall College
Lancaster, PAB.A. - Business Administration
Franklin and Marshall College
Lancaster, PAB.A. - Business Administration
Franklin and College
Lancaster, PAB.A. - Business Administration
Franklin and College
Lancaster, PAB.A. - Business Administration
Franklin and Marshall
Lancaster, PASkills
- Microsoft Office (Word, Excel, & PowerPoint)
- Salesforce
- MixPanel
- Sisense
- MicroStrategy
- Tableau
- Domo
- PowerBI
- Miro
- Figma
- Google Big Query
- Google Data Studio
- Jira
- Confluence
- Seamlessai
- Outreachio
- Quickbase
- Survey Monkey
- Zoom
- Slack
- Google Sheets
- Google Docs
- Google Slides
- SQL
- XML
Timeline
Director, Product Strategy
BOLD
11.2022 - 02.2025
Head of Marketplace Operations
Frontdoor
03.2021 - 11.2022
Founder and Lead Consultant
CBR Consulting
10.2020 - 02.2025
Sr. Manager, Strategy & Operations
TripAdvisor
04.2019 - 03.2020
Sr. Operational Strategy Consultant
Media Mint
10.2018 - 04.2019
Operational Strategy Lead
StubHub
05.2017 - 06.2018
Strategy and Operations, Partnerships & Business Development
StubHub
12.2012 - 04.2017
Director, Channel Programs
HomeRun.com
02.2011 - 10.2012
Project Manager
Empirical Education, Inc.
08.2009 - 10.2010
Researcher
Education Development Center
09.2006 - 08.2009
B.A. - Business Administration
Franklin and Marshall College
B.A. - Business Administration
Franklin and Marshall College
B.A. - Business Administration
Franklin and Marshall College
B.A. - Business Administration
Franklin and Marshall College
B.A. - Business Administration
Franklin and College
B.A. - Business Administration
Franklin and College
B.A. - Business Administration
Franklin and Marshall
M.S. - Educational Leadership & Policy Analysis
University of Wisconsin – Madison
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