Charmi Gondaliya
Ahmedabad
Summary
Insightful Business Analyst with 8+ years of experience in e-commerce and IT industries. Proficient in bridging the gap between business needs and technical solutions through detailed requirements analysis, stakeholder collaboration, and innovative problem-solving. Skilled in process optimization, data-driven decision-making, and delivering actionable insights to drive organizational growth.
Overview
9
9
years of professional experience
Work History
Head of Product Marketing
Predictive Global
Sharjha
08.2024 - Current
- Track industry trends, and stay updated with relevant news to inform marketing decisions.
- Evaluate potential partnership opportunities to enhance the company’s offerings.
- Craft marketing material and content in a consistent tone and brand voice.
- Utilize analytics tools, such as Google Analytics or Adobe Analytics, to monitor campaign performance.
- Coordinate email marketing campaigns targeting both existing customers and new prospects.
- Create compelling content for various marketing channels, including website copy, blog posts, and social media updates.
- Evaluate consumer behaviors and purchasing patterns to inform promotional campaigns.
- Monitor sales performance, conversion rates, and other key metrics to measure the effectiveness of marketing efforts.
- Optimize website content for search engines (SEO) to increase organic traffic and visibility.
- Analyze competitors products and marketing strategies to identify opportunities for differentiation.
Product & Digital Marketing Manager
Azilen Technologies Pvt. Ltd.
Ahmedabad
01.2023 - 06.2024
- Yunicon:
- Spearheaded requirement gathering, process analysis, and documentation for this web-based integration platform, enabling users to connect applications like Zoho People, Outlook, MS Teams, Greenhouse, Workday, and Slack.
- Facilitated the creation of automated workflows to improve productivity by streamlining repetitive tasks.
- Partnered with cross-functional teams to design robust API integrations and user-friendly interfaces, ensuring seamless connectivity between apps.
- Conducted stakeholder interviews to identify workflow automation needs, driving enhanced adoption, and a 25% increase in operational efficiency for client businesses.
- Kaptivate:
- Defined product requirements and managed feature development for this tool, designed to integrate diverse applications, and automate workflows.
- Conducted market research and usability testing to align the platform’s functionality with user needs, enhancing process automation capabilities across HR, communication, and productivity tools.
- Created user stories and acceptance criteria for development sprints, ensuring timely delivery and adherence to quality standards.
- Rootle (Voice-based HR Bot):
- Collaborated with data science and engineering teams to build an AI-driven HR bot, leveraging NLP and NLU techniques for candidate interactions.
- Defined dialogue configurations and functional requirements for the bot to accurately capture candidate information and provide personalized responses using NLG techniques.
- Analyzed user feedback and interaction data to enhance the bot’s understanding and response accuracy, improving candidate engagement.
- Conducted regular stakeholder alignment meetings, creating detailed process flow diagrams, user stories, and requirement specifications to guide technical teams.
- Implemented data-driven solutions to optimize the performance and usability of all three products, contributing to improved productivity, user retention, and business outcomes.
Project Manager - Multi-Vendor Marketplace
Azine Web Technologies
10.2019 - 12.2022
- Led end-to-end product development of a multi-vendor marketplace, guiding the product from conceptualization to implementation, with a user-centric approach.
- Acted as the primary point of contact for clients and stakeholders, balancing multiple requirements, and aligning them with a unified product vision and strategy.
- Collaborated with UX/UI teams to design and enhance user interfaces, focusing on reducing friction and improving the overall experience, resulting in a 40% increase in user retention.
- Utilized metrics from A/B testing, user feedback, and analytics to inform product decisions, optimize features, and drive iterative improvements.
- Introduced and managed key integrations (CMS, plugins, logistics tracking), and developed robust vendor and influencer interfaces, supporting 200% growth in platform user engagement.
Freelance Product Manager
EOT & TCW
Ahmedabad
10.2018 - 09.2019
- Conceptualized and implemented an EXIM product platform for international clients, integrating logistics and sales tracking, while enhancing brand reach through SEO and social media.
- Established a product sales channel strategy and developed an e-commerce POS system for a local business, increasing digital presence, and achieving a 25% uplift in local market penetration.
BDE & Product Quality Analyst
MatchMyTalent
Ahmedabad
07.2016 - 10.2018
- Enhanced product quality by guiding artists to optimize their portfolios, driving user engagement, and onboarding new talent.
- Improved product visibility through targeted online strategies, increasing the database by 60%.
- Gathered insights from users to recommend and implement product improvements, effectively increasing profile quality and social visibility.
Education
Project Management Professional (PMP) - Project Management
Project Managment Institute
04-2024
MBA - Marketing
ICFAI University
12-2019
Diploma Engineering EC
Gujarat Technological University
06-2014
Skills
- Business Process Analysis and Optimization
- Stakeholder Communication and Requirement Gathering
- Data Visualization and Reporting (Excel)
- Agile and Scrum methodologies
- Market Research and Competitor Analysis
- User story creation and prioritization (MoSCoW, RICE)
- Workflow documentation
- Tools: Trello, Jira, Confluence, ClickUp
Timeline
Head of Product Marketing
Predictive Global
08.2024 - Current
Product & Digital Marketing Manager
Azilen Technologies Pvt. Ltd.
01.2023 - 06.2024
Project Manager - Multi-Vendor Marketplace
Azine Web Technologies
10.2019 - 12.2022
Freelance Product Manager
EOT & TCW
10.2018 - 09.2019
BDE & Product Quality Analyst
MatchMyTalent
07.2016 - 10.2018
Project Management Professional (PMP) - Project Management
Project Managment Institute
MBA - Marketing
ICFAI University
Diploma Engineering EC
Gujarat Technological University
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