Charu Kathait
Branding Professional
Delhi,DL
Summary
Organized and detail-oriented marketing professional with 11 years of experience in Branding and Marketing. Skilled defining financial capabilities through effective forecasting, projections, volume, operational functions and RFP processes. Proven success in designing and implementing optimized practices for increasing productivity and profitability. Distinguished leadership skills with commitment to increasing client satisfaction.
Highly effective and comfortable giving engaging presentations to clients to drive new business, expand accounts and establish brand profile. Excellent team builder and leader of initiatives that result in improved revenues.
Skilled defining financial capabilities through effective forecasting, projections, volume, operational functions and RFP processes. Proven success in designing and implementing optimized practices for increasing productivity and profitability. Distinguished leadership skills with commitment to increasing customer satisfaction.
Passionate in applying excellent organization and communication skills to manage and lead teams for solutions. Demonstrated ability to exercise outstanding independent judgment, decision making, creativity and initiative. Results-oriented in interfacing and consulting on business processes that drive results based on sound overall business judgment.
Overview
6
6
years of post-secondary education
8
8
years of professional experience
Work History
Associate Vice President
BRAND SERVE PVT LTD
Delhi, Delhi
06.2020 - Current
- Increasing the efficiency by analyzing data and maximizing opportunities for improved productivity across several areas.
- Attending client meetings, promoting company brand and building rapport with prospects and partners.
- Evaluating product development strategy effectiveness and prepare alternative approaches to exceed goals.
- Identifying opportunities to improve business process flows and overall departmental productivity.
- Resolving issues and recommend actions based on production and compliance reports.
- Increasing company growth through effective collaboration with sales and marketing departments.
- Initiating on-time, under-budget project management to optimize performance.
- Identifying and solved issues with production, workforce and material sourcing to drive business objectives.
Associate Business Manager
DENTSU AEGIS NETWORK INDIA
Gurgaon, Haryana
12.2017 - 04.2020
- Negotiating and closing long-term agreements with new clients in North Region.
- Developing new business by networking with prospects and valuable customers for BTL activations.
- Working with existing customers to increase purchases of products and services.
- Working with creative teams to create, deploy and optimize effective campaigns for corporate clients.
- Identifying and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
- Devising SWOT analysis to create and execute business plan supporting achievement of established quotas.
- Establishing relationships with key decision-makers within customer's organization to promote growth and retention.
Sales Advisor
HARVEY NORMAN NEW ZEALAND
Auckland, Auckland
11.2013 - 10.2015
- Resolving customer queries online and offline.
- Manage all in store and out of store communication as per Brand Guidelines Issuing purchase orders to the suppliers.
- Training the staff on using business tools.
- Preparing quotation for the business or commercial businesses.
- Liaising with account managers, brand partners for any new directions for promoting their brands.
- Developing sales and customer service skill within the department.
- Determining the change which needs to implement in the retail in-store process.
- Maintaining efficient communication within the team.
- Developing new business opportunities.
- Provided accurate information about promotions, customer programs and products, helping drive high customer retention.
- Answered product questions with up-to-date knowledge of sales and store promotions.
- Trained Staff to Offer each customer top-notch, personal service and polite support to boost sales and customer satisfaction.
- Used consultative sales approach to understand customer needs and recommend relevant offerings.
Sr. Marketing Executive
TDI Infrastructure
New Delhi, Delhi
06.2011 - 06.2013
- Creating marketing campaigns for TDI Commercial properties and follow up at each phase of the project.
- Develop and execute Activation Plan across brand portfolio to drive consumer engagement and communicate key brand messages.
- Effectively manage Promotional calendar, analyzing Depth and Width of Promotions with the Commercial Teams with end to end responsibilities Assist the manager in risk analysis, interpreting project data and drawing conclusions.
- Closely handle the promotional activations for TDI properties in IITF 2012.
- Manage branding campaigns in print, video, web and social media.
Business Development Manager
GIRAFFE ADVERTISING
Delhi, Delhi
01.2010 - 05.2011
- Generating leads and pitching the creative idea with proper budgeting for outdoor advertising.
- Generating ideas for BTL activations.
- Creating promotional materials like pamphlets and brochures.
- Send follow-up marketing materials to clients and do follow-up monthly to establish strong working relationships with existing clients.
Education
Post Graduate Diploma in Business - Retail And Advertising
Auckland University Of Technology
Auckland CBD 06.2013 - 04.2014
Masters in Advertising And Marketing Management - Advertising And Marketing Management
AMITY University
Noida 05.2009 - 06.2011
BBA - Marketing
JAMIA UNIVERSITY
Delhi 04.2005 - 06.2008
Diploma in SMM And ORM - Social Media
SHAW ACADEMY FOR SOCIAL MEDIA
Online EducationSkills
Targeted marketing
Contact Details
Address : Flat NO. 568, DDA SFS Flats,
Pocket - 1, Sector 22, Dwarka - 110077
Mobile : +91 8130724191
Email : charu.kathait1810@outlook.com
Timeline
Associate Vice President
BRAND SERVE PVT LTD
06.2020 - Current
Associate Business Manager
DENTSU AEGIS NETWORK INDIA
12.2017 - 04.2020
Sales Advisor
HARVEY NORMAN NEW ZEALAND
11.2013 - 10.2015
Post Graduate Diploma in Business - Retail And Advertising
Auckland University Of Technology
06.2013 - 04.2014
Sr. Marketing Executive
TDI Infrastructure
06.2011 - 06.2013
Business Development Manager
GIRAFFE ADVERTISING
01.2010 - 05.2011
Masters in Advertising And Marketing Management - Advertising And Marketing Management
AMITY University
05.2009 - 06.2011
BBA - Marketing
JAMIA UNIVERSITY
04.2005 - 06.2008
Diploma in SMM And ORM - Social Media
SHAW ACADEMY FOR SOCIAL MEDIA
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