CHARU MISRA

Associate Director-Business Acquisition & Consulting

• Leading Business Development, Profit Centre operations & Revenue generations.
• Optimizing complete range of products and services to its values clientele.
• Providing end to end business solutions to small & Medium scale Entrepreneurs.
• Exploring new business opportunities and maximizing its competitive strength for long term success.
• Successfully created complete sales and consulting infra in the assigned region.
• Heading a team of 50+ Sales & Consulting professionals from different trade and industries.
• Successfully serving more than 100+ businesses from more than 40+ industries having Business TO ranging from 5 Cr-2000 Cr per annum currently.
• Proud of having served and added value to more than 500+ Business Houses in last two years.

Sansui, Japanese brand, owned and promoted worldwide by Videocon Industries Ltd)

Zonal Business Head– West (Gujarat, Maharashtra, Goa).

• Successfully contributing in creating complete sales infra and distribution channel in the assigned region.
• Distribution width of 32 RDs-Gujarat, 70 RDs-Maharashtra,4 RDS-Goa
• Managed team of 100 + employees, overseeing hiring, training, and professional growth of employees.
• Responsible for High Business TO 150+ Cr in the region.
• Used critical thinking to break down problems, evaluate solutions and make decisions.
• Carried out day-day-day duties accurately and efficiently.

(K-touch is a subsidiary of Jaina Group of Companies. Promoters of Karbbon and Panasonic brands in India.)

Regional Manager – West (Gujarat, MP, Chhattisgarh, Mumbai, Goa)

• Used coordination and planning skills to achieve results according to schedule.
• Handled day-to-day routine of teams, ensuring high levels of productivity and progression of team mates
• Proved successful working within tight deadlines and fast-paced atmosphere.
• Exceeded goals through effective task prioritization and great work ethic.
• Participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork.
• Managed team of 15 employees, overseeing hiring, training, and professional growth of employees.

KINGTECH ELECTRONICS (INDIA) PRIVATE LIMITED

(A wholly owned unit of G'FIVE International Limited, Hong Kong)

Regional Sales Manager – (Gujarat)

ZSM (Promoted)-MP, Maharashtra, Karnataka & Kerala)

• Effectively created distribution network for G'five channel network at par with Samsung(Market Leader) channel network of 32 RDs in 36 districts state within 3 months.
• Sales Revenues of G'five products touching shoulders with No 3-4 brands (like Micromax, Maxx) in the state.
• State Sales volume contributing 2nd highest Nos in All India sales figures for G'five..
• Increased sales through effectively training employees, closely monitoring regional and local markets and managing inventories.
• Initiated new sales and marketing plans for product roll-outs, including developing sales, distribution and media strategy.
• Communicated product quality and market comparisons by creating sales presentations.
• Maintained up-to-date knowledge of competitor products and pricing in market served.
• Devised sales strategies to increase points of distribution, shelf space, product positioning, consumer awareness, conversion.
• Owned all aspects of sales planning, development, and team and account management for the territory.

A leading Distribution & Trading House of International repute.

Product Manager (Acer Smart Phones)

(Taiwan based world IT& Mobility Leader)

• Instrumental in getting brand “Acer” launched in India in “Smart Phone & Windows based Segment”.
• Introducing & providing assistance for Acer in getting network ready through preferred partners of Telecom channel across country.
• Exclusively developed distribution network for Acer Smart Phones from scratch to 18 locations (Pan India) within 6 months from commencement of business.
• Responsible for generating the MIS on daily basis for the group & retail business and providing the same to the Sr Manager for further analysis.
• Help in process efficiency efforts through efficiently assisting operations at process level issues, viz input data and data analysis, verification of successful job completion, balance reports, edits and workflow, and exception processing.
• Collate ideas on process developments / improvements and work on them to implement as Best Practice.
• Communicate with channel for providing inputs on various issues related to business improvement.
• Direct Liaoning with Acer Taiwan & Acer IT India team for better ground work coordination.
• Competition analysis and market feedback to senior management.
• Ensuring proper placement & availability of Acer products at all layers of re-distribution network.
• Successfully managing apprx 20 RDs in 18 states with close to 500 redistribution partners of all India Telecom Channel.
• Reporting to Director (Sales) All India.

Work Achievements

• Successful tie-ups with India's top LFR/Modern Trade partners like Croma, Reliance, The Mobile Store, Universal, Big C, TMC, Sangeetha, Global Access, Lotus so on so forth.
• Early breakthroughs in corporate world and proud to have esteemed customers like” Hindustan Unilever Ltd, NDPL (A TATA Venture), Reliance Industries, Ranbaxy Ltd, C ‘DAC and Britannia Industries, TATA Docomo, Aircel using Acer products.
• Special recognition given by Microsoft (Singapore) and Acer senior management (Singapore & France).

A Leading Distribution & Trading House of International repute.

Product Head (AOC Display Products) (Taiwan based world's largest Computer Monitor CRT & LCD manufacturer).

• Conceptualized & introduced organization into IT channel with AOC Products.
• Launched brand “AOC” in India.
• Exclusively created distribution network for AOC products all across country.
• Instrumental in establishing AOC as 3rd largest monitor brand after Samsung & LG.
• Handling additional responsibility to look after AOC LCD TV business in India.
• Prioritized roadmap in order to achieve product goals and metrics.
• Compiled product, market and customer data to forecast accurate sales and profit projections.

(A French multinational, World's largest Kitchen Appliances Co.) Asst Branch Head (Delhi) & RM (North)

• Taking care of both electronic and appliances channel in Delhi.
• Successfully reviving old dealer network along with creating new one.
• Collaborated with vendors and built effective partnerships devoted to capitalizing on emerging and sustainable sales opportunities.
• Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
• Increased revenue by productively directing time and resources to applicable areas and exceeding specific sales goals.
• Based on extraordinary performance in all spheres, promoted as “Regional Manager North” within 6 months.

A French multinational, world's fourth largest Consumer Elect Co.)

ASM (Delhi).

• Exclusively handling all channel development under branch office.
• Branch target setting and achievement.
• Involved in competition analysis, market feedback, pending A/C settlement.
• Successfully promoted various promotional schemes & consumer offers to dealers and consumers resulting in growth of Thomson product sales by 20% on QR on QR basis.
• Lead successful launch campaign of Thomson CTV/AUDIO/VIDEO/MP3 product range in Delhi.
• Organized sales meets & workshops.
• Got an spl appreciation letter for upholding high standards of performance from Managing Director of TCEIL.
• Reporting to Zonal Manager (North).

Account Manager (Alcatel Mobile H/S)

(A leading French multinational Mobile Phone manufacturer)

• Established sales network in Delhi/UP/Chandigarh/Punjab/MP/Orissa/Rajasthan/Raipur.
• Liaoning with distributors and service operators in different states.
• Built and strengthened long-lasting client relationships based on accurate price quotes and customer-centric terms. Direct co-ordination with channel partners of “Bharti (Airtel) & Essar (Vodafone)” in Delhi.
• Boosted sales numbers with proactive account servicing and diligent relationship-building.Responsible for taking Alcatel sales from scratch to high 5 digit figures.
• Secured high-value accounts through consultative selling, effective customer solutions and promoting compelling business opportunities. Product tie-up with operators like Airtel, Ushafone, Escotel, Spice, Oasis across India.
• Exceeded sales goals and market competitions through effective negotiation of product and material pricing, freight and delivery rates and employee payment terms.