CHARU SAINI
Noida
Summary
Strategic BD & Events leader with 5 years' experience driving revenue growth, brand partnerships, and immersive experiences across entertainment, hospitality, and youth-focused platforms.
Overview
8
8
years of professional experience
Work History
BD Manager, Events & Marketing
Glued Entertainment Pvt Ltd
09.2023 - Current
- Drove 10x revenue growth by launching 6 high-performing verticals
- Closed long-term sponsorships with Samsung, Adobe, EY, Accenture
- Increased birthday booking conversions by 30% using CRM optimization
Experiential Consultant
Undersounds Entertainment
08.2023 - 10.2023
- Curated luxury F&B event with Gwalior royal family and top sponsors
- Delivered bespoke experiences for 80+ industry leaders
- Managed all on-ground logistics and guest journeys
BD & Social Media Manager
Hubhawks
03.2022 - 08.2023
- Created and scaled a digital publishing platform for authors
- Led social campaigns and curated literary events across India
- Drove audience engagement and brand partnerships organically
Events & Hospitality Manager
ARM Hospitality
08.2020 - 10.2022
- Managed end-to-end execution of 10+ destination weddings
- Coordinated artists, vendors, décor, and guest experience.
- Improved event timelines and backend workflows
Product Designer & Social Media Exec
XDM Studios
05.2020 - 08.2020
- Designed brand creatives for digital and print campaigns
- Managed social media content and scheduling for multiple clients
- Aligned design outputs with marketing strategy
Events & PR Intern
BW Businessworld
01.2018 - 01.2019
- Supported national conferences and large-scale F&B events
- Handled logistics, speaker coordination, and PR outreach
- Led on-ground execution including registration and flow
Education
BA Journalism & Mass Communication -
VIPS
01.2020
Skills
- Adobe Suite
- CRM Tools
- MS Office
- GSuite
- Revenue growth
- CRM optimization
- Event logistics
- Audience engagement
- Brand partnerships
- Team leadership
- Stakeholder communication
Projects
- Eveani - Co-Founder | 2023: Youth-led anime initiative with events & merchandising,
- The Twin Seduction - Coordinator | 2021: Boutique interiors project execution,
- Svaasa Wellness - BD Consultant | 2021: Curated holistic wellness retreat
Websites
Timeline
BD Manager, Events & Marketing
Glued Entertainment Pvt Ltd
09.2023 - Current
Experiential Consultant
Undersounds Entertainment
08.2023 - 10.2023
BD & Social Media Manager
Hubhawks
03.2022 - 08.2023
Events & Hospitality Manager
ARM Hospitality
08.2020 - 10.2022
Product Designer & Social Media Exec
XDM Studios
05.2020 - 08.2020
Events & PR Intern
BW Businessworld
01.2018 - 01.2019
BA Journalism & Mass Communication -
VIPS
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