Charu Sharma

• Leading brand strategy and management for key clients. Managing Client servicing, strategy and account management teams and the revenue stream.
• Establishing & maintaining strong client relationships
• Actively involved in developing strategies for existing and new businesses.
• Responsible for managing brands through innovative online/digital marketing strategies. Conduct in-depth research, prepare detailed reports (daily, weekly, monthly, event based). Review brand and competitor marketing activity, identify market challenges/opportunities and make recommendations to act
• Pitch lead for strategic clients.
• Digital Lead for integrated clients including NPCI, Dubai Tourism, Saudi Tourism, SBI Insurance.
• Strengthening publisher partnerships and brand equity.
• Evaluating and onboarding strategic partners for collaborations eg - Influencers, Podcasts, Long format etc.
• Integrating with offline agencies to develop integrated advertising strategies with digital at the core (including TV+Digital planning).
• Implementing brand strategies to build consumer preference.
  - Liaise with Client and Regional teams to formulate marketing
  plans for client.
  - Contributing ideas towards integrated media, Social, creative and platform solutions.
  

Escapex - is one of the biggest upcoming platforms for Influencer Marketing. With influencers and celebrities understanding the ever-changing algorithm scenario on the existing social media space, Escapex provides them the perfect platform to post their content, reach their followers 100% and monetize it better at the same time. And likewise for brands to reach 100% of their followers with their targeted marketing communications.

• Successfully launched multiple celebrity / Influencer apps in South East Asia.
• Led branded campaigns and discussions with KAYAK, Zilingo - Indonesia, Coke India, Nissan, Shopee - Indonesia, TikTok ( earlier Musically), Mondelez.
• Was one half of the Digital Sales, Strategy, Planning team to spearhead brand campaigns.
  

YAAP is a content-first digital agency, focusing on creating content for every convergence of a brand's consumer touchpoint.

• Led the national solutions team to onboard brands to deliver content solutions.
• Activated influencer-led content campaigns with HUL, Tata AIA, Milton, Assam Tourism, Dubai Tourism, RuPay to name a few.
  

Phoenix Content Studio - is a content creation production house expert in creating content in all formats. Acknowledged for its in-house capabilities to curate and produce Long format, short format series, Influencers led content.

• Led the national brand solutions and handled the P&L for the vertical.
• Created short format series for Zomato, Influencer campaigns, DVCs for Amazon, Dainik Bhaskar, Jawa motorcycles, Dabur. Long format content for Eros Now and Hotstar.
• Worked with media agencies on their new content-led pitches for their clients.
  

NEWJ - is a social media content platform that creates snack-able NEWS-related content in multiple Indian languages.

• Spearheaded the national brand solutions and revenue team with NEWJ. Setup their Studio business.
• Onboarded and trained a sales and solutions team of 6 people during the lockdown.
• Onboarded GoPro, HDFC, Harley Davidson, Grofers, Ajio for digital campaigns.

Offbeet Media and Communications - ( Fractional CMO)

• Lead the digital marketing function for Offbeet Media Group. Responsible for Digital initiatives for group companies - 101 India, Zelador and Anteater.
• Relaunched 101 India platform
• Strategised, planned and executed digital and social plan for Swachch Bharat Abhiyaan 2021 - Azaadi Ka Amrit Mohotsav.

HDS is a highly awarded, full-service digital and promotions marketing agency with digital ideation, production, and social media capabilities.

Spearheaded the business for West and South and my KRAs included -

• Driving regional business, revenue growth, and new business acquisition. Led overall digital strategy and planning for clients across platforms.
• Leading and mentoring a team of 12 digital specialists – client servicing.
• Managing digital marketing budgets of the brands like Mahindra & Mahindra, Tata Sky, Nerolac, Milton, Pedigree, and more.
• Vendor Managemenyt and Partnerships.

Viacom18 is the world's biggest media broadcaster globally.
INS ( Integrated Network Solutions) focuses on creating large scale Live and Broadcast IPs along with branded content across the broadcast network ( Colors, MTV, VH1, Comedy Central, Nickelodeon, ETV Regional Channels ) coupled as well as brand alliances across the Viacom18 Motion Pictures roster of Bollywood, Hollywood, and regional movies.

• Managed top national clients and agencies for integrated marketing solutions.
• Worked on iconic properties like VH1 Supersonic, MTV Bollyland, Comedy Central Chuckle Festival, Nickelodeon Kids Choice Awards that provided great inroads for client interaction and engagement besides increasing topline revenue.
• Actioned prominent integration campaigns for Royal Stag on MTV Bollyland, Just Jelly and Horlicks on Nickelodeon Kids Choice Awards, LINE on VH1 Supersonic, across Radio, Digital, TV, and outdoor medium.

Radio Mirchi is India's leading radio channel from the house of The Times of India.

• Led the Brand Solutions and Revenue for the North region.
  
• Was responsible for end-to-end ideation on creating brand led activation properties.
  
• Drove & implemented ATL - BTL marketing plans including Media, Research, Consumer/Trade Promotions,etc.
  
• Established and worked on multimedia properties like - Mirchi Music Awards, Mirchi Music Awards Regional, Delhi Half Marathon, SpellBee etc.