Mirang Chawla
Dubai
Summary
Seasoned business strategy & operations professional with 12+ years of experience spanning India, Middle East, and North America, including 9+ years of driving revenue growth and profitability for leading marketplace platforms in travel, ride-hailing, fashion retail, and quick commerce, all within dynamic and fast-paced environments.
My expertise spans pricing & revenue management, category management, business operations, financial analysis, and strategic planning. I excel in structured problem-solving, data-driven decision-making, cross-departmental collaboration, and stakeholder management while managing ambiguity and competing priorities.
I am known for my business acumen, analytical skills, adaptability, ownership, and results-driven approach. My technical proficiency includes SQL, Advanced Excel, Python, Google Sheets, JIRA, Tableau, and Google Analytics.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Global Lead of Pricing
Careem
01.2024 - 06.2024
- Company Overview: Largest Super App in Middle East. Subsidiary of Uber.
- Led high-impact initiatives across diverse categories, including food delivery, grocery delivery, and subscription program, to improve profitability, NPS, and user retention
- Assessed financial impacts, secured alignment with senior stakeholders, and contributed to medium-term pricing product roadmap
- Projects: Improved NPS by 6pp, 30-day EU retention by 12pp, and basket size by 10% through base pricing overhaul for full catalogue. Advised leadership on the impact of removing electric bike benefits from the subscription program on paid user retention and the P&L. Proposed a multi-tier merchant commission structure to enhance gross margin of food delivery business
Lead of Strategic Planning
Careem
04.2023 - 12.2023
- Company Overview: Largest Super App in Middle East. Subsidiary of Uber
- Contributed to annual financial planning, corporate strategy, forecasting, target setting, budget monitoring, reporting, and board communication, working closely with the executive leadership team
- Managed transition from Uber (existing investor) to e& (incoming), aligning financial planning processes and business strategy with e& while managing EBIT within the pod allocated by Uber
- Reporting: Presented monthly re-forecasts in business reviews, flagged risks/opportunities, and aligned mitigation steps
- Served as primary contact for Uber and e& on rest-of-year financial forecasts, contributing to investor and board-level analysis and presentations
Associate Director of Pricing - Ride Hailing
Careem
10.2021 - 03.2023
- Company Overview: Largest Super App in Middle East. Subsidiary of Uber.
- Led pricing strategy, implementation, and governance across 13 markets, providing decision support the Head of Finance and Country GMs to meet board-defined targets (GMV, Gross Revenue) and manage key KPIs such as app-opens-to-completed-trip conversion, captain acceptance rate and supply-demand balance
- Acted as the product owner for the pricing engine, overseeing customer pricing, captain payouts, margins, and tax configurations. Played a key role in shaping the pricing product roadmap
- Leveraged financial modelling, market analysis, competitor benchmarking, customer research and advanced analytics to sharpen the pricing strategy
- Compliance to Regulations: Established a governance framework ensuring adherence to antitrust, tax, and pricing regulations across multiple markets, achieving zero compliance incidents during my tenure
- Built advanced dashboards to estimate customer and captain attributes across trip profiles, leveraging insights to refine pricing strategy. Improved operational efficiency of the pricing process, making it 50% more agile
- Expanded core products, scaled the intercity offering (6x GMV in 5 months), and launched new products including school, airport, and inter-country services. Introduced segment-based pricing based on price sensitivity, boosting gross revenue by 3%
Category Management Lead - Fashion
Noon
09.2020 - 09.2021
- Company Overview: Leading Super App in Middle East
- P&L Accountability: Oversaw pricing, discounting, and merchandising to maximize GMV and gross margin for 150,000 fashion SKUs across UAE and KSA on Noon and Sivvi. Achieved 700% YoY sales growth, a 6pp gross margin increase, and a 1pp boost in listing page conversion
- Designed an advanced dynamic pricing algorithm considering aging, stock turns, competition, conversion, seasonality, brand guardrails, demand forecasts, and costs. Improved landing page conversion and optimized discounting, boosting gross margin
- Developed a dynamic pricing tool that automated algorithm deployment, reducing full catalogue pricing refresh time by 85% and fully eliminating human errors
- Conducted market research and competitor analysis to inform category expansion, pricing strategies, and product assortment planning
- Led cross-functional efforts with marketing, supply chain, and finance to plan and execute major sales events (Yellow Friday, Ramadan, Back to School), including promotions strategy, inventory management, and merchandising strategy
- Leveraged customer insights (CTR, conversion rate) and SKU performance to enhance visual merchandising, optimize placements, highlight key items, and drive conversions
Head of Online Business
FabHotels
10.2018 - 04.2020
- Company Overview: Leading Budget Hotel Chain in India
- Managed P&L for online business (OTA and FabHotels app) across 600 properties in 50 cities
- Boosted online GMV contribution by 21pp and improved minimum guarantee hotel occupancy by 15pp, reducing losses and increasing net revenue
- Secured partnerships, negotiated contracts and managed relationships with marketplace platforms (Booking.com, Expedia, Agoda, Yatra, Paytm) and channel managers (RateGain)
- Optimized pricing and discounting by analyzing occupancy, booking windows, OTA performance, customer reviews, ratings, and key attributes like location, driving increased sales with reduced discounts
- Offer Management: Shifted to an early bird discounting strategy from last-day price drops to boost hotel occupancy, resulting in a 9pp reduction in cancellation rates
- Streamlined the property listing process on OTA and FabHotels app, reducing it by 75%, which accelerated sales ramp-up and lowered property attrition
Strategy & Operations Manager - Hotels
MakeMyTrip
05.2016 - 10.2018
- Company Overview: India's Biggest Online Travel Marketplace (NYSE: MMT)
- P&L Accountability for the hotels category from GMV through EBIT. Responsible for driving category growth through cross-functional project management involving functions such as supply, product and marketing teams
- Analyzed customer behavior, market trends, competition, and performance data to identify opportunities for revenue growth and profitability improvement. Increased GMV by 20% and EBITDA by 12pp
- Improved AOV, customer satisfaction, blended take rate, and net revenue by optimizing discount, refining listing page sequencing algorithm, pre-purchasing exclusive inventory for high-demand dates, increasing visibility of high-AOV alternative lodgings (e.g., houseboats, villas), and implementing product initiatives to maximize last-day inventory allocation
- Crafted the expansion strategy for the nascent international hotels category, scaling direct supply to 3,000 hotels across 12 MEA and SEA markets. Boosted details-page-to-buy conversion for Indian travelers travelling abroad through customized content informed by customer research
- Defined category's growth vision, and translated it into an annual operating plan in full alignment with functional and executive leadership
- Closely worked with the supply team on hotel-specific initiatives, including contracting high-rated hotels from competitors, improving take rates, monetizing paid listings, inventory pre-buys, driving hotel-funded offers, and enhancing content
Associate Category Manager
Snapdeal
05.2015 - 05.2016
- Company Overview: Leading E-Retailer in India
- Oversaw category operations for the newly established real estate category, with focus on seller onboarding and executing monetized marketing campaigns
- Onboarded 55 top real estate companies in India. Achieved USD 300000 in monthly monetization revenue, driving over 15k qualified leads and facilitating 200+ home bookings
Area Industrial Engineer
Michelin
06.2010 - 05.2013
- Company Overview: World's Largest Tire Manufacturer (NYSE: MGDDY)
- Responsible for continuous improvement of productivity and throughput of rubber mixing workshop area
Education
MBA - Operations & Supply Chain
SP Jain Institute of Management & Research
Mumbai03-2015
Bachelor of Engineering - Electrical Engineering
University of Delhi
Delhi06-2010
Certification
Professional Scrum Product Owner - 2
Courses Undertaken
- Monetization & Pricing. On Reforge.
- Foundations of UX Design. On Coursera.
- Predictive Analytics. On edX.
- Marketplace Growth. On Reforge.
- Retention & Engagement. On Reforge.
- Product Management Foundations. On Reforge.
Timeline
Global Lead of Pricing
Careem
01.2024 - 06.2024
Lead of Strategic Planning
Careem
04.2023 - 12.2023
Associate Director of Pricing - Ride Hailing
Careem
10.2021 - 03.2023
Category Management Lead - Fashion
Noon
09.2020 - 09.2021
Head of Online Business
FabHotels
10.2018 - 04.2020
Strategy & Operations Manager - Hotels
MakeMyTrip
05.2016 - 10.2018
Associate Category Manager
Snapdeal
05.2015 - 05.2016
Area Industrial Engineer
Michelin
06.2010 - 05.2013
MBA - Operations & Supply Chain
SP Jain Institute of Management & Research
Bachelor of Engineering - Electrical Engineering
University of Delhi
Similar Profiles
Soni TamangSoni Tamang
Store Supervisor at CareemStore Supervisor at Careem
Iftikhar AhmadIftikhar Ahmad
Car Driver at CareemCar Driver at Careem
ABDUL SHAHIDH KABDUL SHAHIDH K
Senior Technical Program Manager at CareemSenior Technical Program Manager at Careem