Summary
Overview
Work History
Education
Corporate Internship
Projects
B-School Competitions
Accomplishments
Interests
Certification
Timeline
Chayan Bahl

Chayan Bahl

Area Sales Manager
New Delhi,DL

Summary

Driven Area Sales Manager with 1+ years of experience in management capacity and strong competitive sales drive, adaptability and perseverance. Well-honed listening skills and problem-solving attitude to uncover needs and overcome objections to close sales and achieve goals within multiple assigned territories. Successfully motivates and develops sales teams in results-driven and customer-focused environments with positive attitude towards achievement.

Overview

2
2
Certifications
7
7
years of post-secondary education
3
3
years of professional experience

Work History

Area Sales Manager

Pidilite Industries Limited
03.2020 - Current
  • Handling 12 towns of Rajasthan leading a team of 7 salesman, 17 regular and 10 competency distributors.
  • Averaging monthly sales of 2.2 crore via 22 brands including Fevikwik, M-seal reaching over 7500 retailers.
  • Identifying opportunities areas to combat competition, increase overall reach and item range/outlet.
  • Hired, mentored and motivated 6 resources into the team serving over 1200 retailers
  • Managed and motivated sales team to increase revenue by 15.72% during July-Mar (20-21) period
  • Spearheaded launch of epoxy resin brand Fevitite in Jaipur City registering launch sales of 21.7 lakh against monthly category potential of 74 lakh increasing MS from 12.1% to 29.3%

Management Trainee

Pidilite Industries Limited
06.2019 - 03.2020
  • Worked as a territory sales incharge handling 150+ hardware, electrical & automobile outlets in Jodhpur
  • Improved distribution of the territory by 16.7% and secondary sales by 17.7%
  • Connected with over 200+ contractors and plumbers linked to 25 high potential sales outlets of Jaipur for promotion of plumbing range of products. Converted 80% outlets registering Rs. 2.5 lakh monthly sales
  • Executed launch of a new product across 100+ premium sanitaryware outlets generating Rs.1.2 lakh sales/month

Business Analyst I

Tribal Fusion R&D Pvt. Ltd, Exponential Interactive
06.2016 - 06.2017
  • Managed digital advertising campaigns for 15+ US Clients with budgets summing up to 1.5 Million USD.
  • Worked on various ad units like standard display, instream video, interactive video and mobile display.
  • Achieved low acquisition costs and strategized executions by analyzing data of ad-viewability, real-time bidding on ad exchanges, video/display engagement rates and click through rates (CTR) Achievements.
  • Consistently outperformed competitors and assigned 10% additional budgets to running campaigns Initiatives.
  • Within a year into the job, trained and mentored a senior resource into the team.

Education

PGDM - Marketing Management And Research

S. P. Jain Institute of Management & Research, Mumbai, India
06.2017 - 04.2019
  • GPA: 3.03/4.00
  • Member of the marketing Team for OJAS X (Cultural festival): Ideated campus immersion event for undergraduates & received registrations across 15 colleges | Handled social media marketing (Facebook) resulting in 330K impressions and 4000+ fest footfall

B.E - Manufacturing Processes And Automation

Netaji Subhas Institute of Technology, New Delhi
08.2012 - 05.2016
  • GPA: 72.73
  • Elected General Secretary for entreprenurship-cell organisation in 2015
  • Led a 14-member team that stood finalists at the National Entrepreneurship Challenge, IIT Bombay 2014
  • Received Academic scholarship for 3 academic years being among the top 20% performers of the branch

XII, HSC -

Springdales School, New Delhi
04.2011 - 03.2012
  • GPA: 91.2
  • Awarded Gold Medal for School Rank 1 international Maths Olympiad (IMO)
  • Awarded Best Physics Student Award in 2011 for securing 97% in Science stream amongst 120 students

X - undefined

SSC Springdales School
GPA: 9.8

Corporate Internship

Pidilite Industries Limited (2018)

  • Developed a strategy for brand Fevitite to gain share in the epoxy adhesive category
  • Studied and mapped the market through surveys of 130+ hardware dealerships across Delhi.
  • Understood purchase triggers, competitor strategies and estimated the market size 2018
  • Identified key end users and product purchase cycle by interviewing 60+ individuals
  • Piloted product bundling and communication strategy to build purchase intent, recall and loyalty

Projects

  • Johnson & Johnson, Live Project: Presented measures to increase wholesale business based on survey insights of 13 wholesalers, 24 retailers, 6 salesmen and understanding of the consumer/OTC product distribution chain in Mumbai metro region
  • Marketing Research: Identified customer segments and relevant product attributes for Saffola’s entry into the green tea market
  • Entrepreneurial Marketing: Executed Adwords campaigns for a New-York based startup achieving 1.7% CTR
  • Just Deliveries, Live Project: Made a communication plan for a logistics start up to increase awareness and client base

B-School Competitions

  • ColPal, Grand Finalist (2018): Structured an IMC to promote Oral Health Month initiative; Stood among top 5 across 6500+ registrations
  • Samsung, Nationals (2017): Formulated a marketing strategy to establish Samsung as the ultra-premium TV brand; Top 10 in 790 teams
  • Marico, National Finals (2017): Developed a 9-month marketing plan to reignite growth of ‘Hair & Care Fruit Oil’ product

Accomplishments

Society for Environmental and Rural Awakening,Chamba (2018)

  • Interviewed 18 gov. officials and prepared framework to highlight issues concerning the 5 lakh citizens of Chamba
  • Developed a people’s charter of solutions to act as reference for future development initiatives

Interests

Acoustic Guitar

Football

Sudoku

Gaming

Certification

The Fundamental Of Digital Marketing, Google

Timeline

The Fundamental Of Digital Marketing, Google

05-2020
Area Sales Manager - Pidilite Industries Limited
03.2020 - Current
Management Trainee - Pidilite Industries Limited
06.2019 - 03.2020

Google Analytics For Beginners, Google

06-2018
S. P. Jain Institute of Management & Research - PGDM, Marketing Management And Research
06.2017 - 04.2019
Business Analyst I - Tribal Fusion R&D Pvt. Ltd, Exponential Interactive
06.2016 - 06.2017
Netaji Subhas Institute of Technology - B.E, Manufacturing Processes And Automation
08.2012 - 05.2016
Springdales School - XII, HSC,
04.2011 - 03.2012
SSC Springdales School - X,

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Chayan BahlArea Sales Manager