Summary
Overview
Work History
Education
Skills
Personal Information
Websites
Technical Skills
Key Areas Of Expertise
Timeline
Generic
Chayanika Deka

Chayanika Deka

Bangalore

Summary

Results-driven Social Media and Content Marketing Specialist with over 3 years of experience in developing and executing high-impact digital marketing strategies. Proven expertise in social media management, content creation, SEO, copywriting, email marketing, audience engagement, and brand storytelling. Skilled in using tools such as Hootsuite, Canva, Google Analytics, Meta Business Suite, and HubSpot. Demonstrated success in increasing organic traffic, boosting social media followers, and driving lead generation through targeted content campaigns. Adept at cross-functional collaboration, campaign analysis, and optimizing performance based on data insights. Seeking to leverage digital marketing expertise to elevate brand presence and engagement.

Overview

4
4
years of professional experience

Work History

Social Media and Content Strategist

Truww
07.2025 - Current
  • Develop and execute the overall social media strategy to build brand presence, awareness, and engagement across platforms.
  • Plan monthly content calendars aligned with marketing objectives, launches, and campaigns.
  • Create compelling captions, posts, and reels showcasing Truww's completed projects, design expertise, and experience centres.
  • Strategise content themes to highlight Truww's offerings in interior design, execution, and experience centres.
  • Monitor content performance, analyse insights, and optimise future strategies for better reach and engagement.
  • Engage with the community by responding to comments and DMs, ensuring timely and positive communication.
  • Visit clients' homes to take testimonials and shoot project videos for authentic and engaging content.

Social Media Executive

WeAddo
07.2024 - 06.2025
  • Managing Legacy Indian and international brands
  • Social posting and scheduling
  • Social Analytical monthly reports and making strategy for campaigns
  • Organic Youtube Video optimisation
  • Competitive brand analysis
  • Managed influencers and vendor relationships to expand market reach and brand recognition
  • Developed strategic social media initiatives for platforms like Facebook, Instagram, LinkeedIn, Pinterest and YouTube, driving significant increases in engagement
  • Led a team of marketing professionals, fostering an environment of collaboration and innovation
  • Prepared detailed monthly reports on campaign performance, insights, and recommendations for future marketing efforts
  • Planned and optimized social media strategies leading to growth in engagement and follower increase across platforms.
  • Developed brand messaging guidelines and tone of voice for digital platforms to enhance customer loyalty and brand recall.

Social Media Executive

Kosmoderma Healthcare Pvt Ltd
04.2023 - 05.2024
  • Created and implemented social media content calendars to ensure a consistent and effective messaging strategy
  • Managed social media marketing campaigns from conception through to analysis, increasing brand engagement and reach
  • Handled PR activities and influencer partnerships, enhancing brand visibility and credibility
  • Coordinated with external marketing vendors to deliver successful marketing events and campaigns
  • Organized and hosted offline marketing events, which significantly increased local community engagement and brand awareness

Junior Content Writer

Astormueller Shoes Pvt Ltd
01.2022 - 03.2023
  • Developed engaging content for high-end fashion products, significantly improving e-commerce sales across platforms like Ajio Luxe, Myntra, and Amazon
  • Compiled and managed influencer lists tailored to specific campaigns and budget constraints, optimizing marketing impact
  • Collaborated with agencies to facilitate influencer engagements, ensuring alignment with brand goals and campaign objectives
  • Utilized analytics tools like GA-4 to monitor and report on content performance, adjusting strategies as needed for optimal results

Education

Master's Degree - Luxury Brand Management

Politecnico Di Milano
Italy
01.2022

B.Tech. - Electronics and Electrical Engineering

KIIT University
Bhubaneswar
01.2020

Skills

  • Digital Marketing Campaign Management
  • Multicultural Competence
  • Social Media Marketing
  • Brand Management
  • E-commerce Marketing
  • Content Creation
  • Analytics and Reporting
  • Content Management Systems
  • SEO (Search Engine Optimization)
  • Client Relationship Management
  • Data Management & Reporting
  • Influencer Marketing
  • Project Management
  • Meta Ads Management
  • Public Relations
  • Cross-Functional Leadership
  • Google Ads
  • Digital Marketing Tools
  • Content Creation & Design
  • SEO & Web Analytics

Personal Information

  • Date of Birth: 02/01/98
  • Gender: Female
  • Nationality: Indian

Technical Skills

Meta Business Suite, Hootsuite, SEMrush, AiSensy, Canva, Renderforest, SEO Tools, Wordpress

Key Areas Of Expertise

  • Social Media management and Strategy
  • Digital marketing campaigns
  • Content Creation
  • SEO (Search Engine Optimization)
  • Influencer Marketing
  • Public Relations
  • Brand Management
  • E-commerce Marketing
  • Analytics and Reporting
  • Client Relationship Management
  • Project Management
  • Cross-Functional Leadership

Timeline

Social Media and Content Strategist

Truww
07.2025 - Current

Social Media Executive

WeAddo
07.2024 - 06.2025

Social Media Executive

Kosmoderma Healthcare Pvt Ltd
04.2023 - 05.2024

Junior Content Writer

Astormueller Shoes Pvt Ltd
01.2022 - 03.2023

Master's Degree - Luxury Brand Management

Politecnico Di Milano

B.Tech. - Electronics and Electrical Engineering

KIIT University

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Chayanika Deka