Chekresh Reddy Panabadi

Pursuing a B.Sc. in Applied Statistics and Data Science, with a minor in Marketing Analytics at Symbiosis Statistical Institute, Pune, I bring together a deep passion for motorsport and a strong foundation in analytics, marketing, and strategy. Fascinated by how precision, performance, and perception drive both racing and real-world innovation, I’ve focused my academic journey on understanding how data informs decision-making in fast-paced, consumer-driven environments. My work spans digital customer journey analysis, sustainable mobility trends, and brand performance benchmarking, executed through tools like Python, Power BI, and Google Data Studio.

Alongside a hands-on internship at Tata Motors, I’ve led sponsorship and event strategy for national-level fests and secured collaborations with brands like Red Bull and Coca-Cola. Certified in Advanced Data Analytics (Google) and Full-Stack Cloud Development (IBM), I’m especially drawn to roles that sit at the crossroads of innovation, brand experience, and future mobility — where data isn’t just a tool, but a narrative.

Customer Journey Audit & Optimization
Semester III – Digital Marketing Course

• Evaluated Porsche Asia Pacific’s website flow using publicly available UX data and conversion logic.
• Mapped key touchpoints and designed an optimized journey diagram with simulated drop-off paths.
• Visualized proposed improvements using Plotly funnel charts and journey heatmaps.

Urban Consumer Trends in Luxury Mobility Services in India
Semester II – Analytics Lab

• Studied growing interest in premium mobility services (EV rentals, luxury ride apps) across metro cities.
• Used Python (Pandas, Seaborn) to segment user expectations around comfort, status, and sustainability.
• Built Power BI dashboards to visualize adoption patterns and pricing behavior in Mumbai, Delhi, and Bangalore.
• Found that younger professionals in Tier 1 cities value eco-conscious options and brand experience.

Brand Performance Comparison of EV Campaigns in India
Semester IV – Design Thinking Project

• Compared digital campaigns of Tata Nexon EV, MG ZS EV, and Hyundai Kona using public metrics.
• Tracked reach, engagement, and ROI trends using a Power BI dashboard.
• Recommended ad targeting adjustments based on campaign strengths and regional responses.

Motorsport & Sustainability: Global Market Readiness for eFuels
Semester IV – Digital Marketing & Consumer Analytics Project

• Explored how brands like Porsche (Haru Oni), Petronas (F1), Toyota, Ferrari, and Repsol are advancing eFuel development.
• Collected data from brand reports, FIA announcements, and Google Trends to assess public awareness.
• Created a Power BI dashboard comparing global rollout efforts across Europe, Japan, and the Middle East.
• Benchmarked these findings against India’s awareness and infrastructure readiness, highlighting future potential.

• Google Advanced Data Analytics Certificate – Coursera
• IBM Full-Stack Cloud Developer Certificate – Coursera
• Fundamentals of Digital Marketing – Google Digital Garage

• Elected Member, Student Council – Symbiosis Statistical Institute, 2023
• Secured ₹1.8+ lakh in sponsorships from Red Bull, Coca-Cola, and Fastrack
• Event Strategist and Lead Organizer for the National Model United Nations and Annual College Fest
• Represented the college at the National Debate Championships and Model United Nations conferences

• Head of Events Committee, SSI Pune
• Sponsorship Lead – College Fest and Model United Nations
• National MUN Delegate and Debate Speaker
• Editorial Board and Research Committee Member
• Organizer, Intercollegiate Sports, and Tech Events

• Date of Birth: 14/11/2005
• Nationality: Indian