Chelsea D'souza

Brands: Duolingo, Reynolds, Deoleo, and DET.

• Created and executed daily and moment-marketing content across platforms like Instagram, Twitter, YouTube, and WhatsApp.
• I wrote and led content for Duolingo India, including collaborations, campaigns, and social posts that performed at scale.
• Curated campaigns around pop culture moments, like Dua Lipa’s India visit, BTS's comeback, and Valentine’s Day.
• Worked on large-scale, award-winning campaigns that generated strong engagement.
• Contributed to Duolingo India’s growth, including helping the WhatsApp channel reach over 1,000 followers in the first month, and creating social pieces that crossed over 5 million views.
• I worked on brand pitches.

Brands: Swiggy, Dineout, Hershey’s, Threptin.

• Created campaigns, moment marketing, and daily content across Swiggy Dineout. Generated over 5M views on social platforms.
• Worked on large and small-scale campaigns, including Swiggy Dineout’s #2020NotOverYet, #FriendWithBenefit, Diwali, Hershey’s #SayItWithAKiss, and more.

Writer & Editor → Senior Writer & Editor
Wrote and edited blog articles and social media posts, later taking on additional responsibilities mentoring junior writers and leading editorial projects.

Handled social media for Studio Wodehouse (interior design firm), Santé, and La Poz (restaurants)

• Independently managed end-to-end social media for all three brands, including content creation, planning, posting, and community management.
• Curated daily and topical content, reels, and campaigns to grow brand presence and followers.
• Led designers and collaborated on visual direction to deliver cohesive brand storytelling.
• Planned, scheduled, and executed content calendars across platforms.