Email Marketing Specialist with a proven track record of driving successful campaigns through effective management and data analysis. Expertise in A/B testing and audience segmentation to optimize engagement and conversion rates. Strong communication and creative problem-solving skills enhance tailored messaging for diverse audiences. Focused on achieving measurable business objectives through strategic email marketing initiatives.
Key Responsibilities: - Manage end-to-end execution of email campaigns and automation, including email creation, QA and testing, audience segmentation, and deployment. - Work with various ESPs. (E.g- MailChimp, Benchmark, Sendgrid, Sendinblue, Zoho Etc.)
- Increase open rates, click-through rates, conversions, and other KPIs.
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