Cheryl Nichols
Indianapolis,IN
Summary
RARE DISEASE AND SPECIALTY PHARMACEUTICAL SALES REPRESENTATIVE Extensive experience developing and executing territory marketing, business, and advertising plans while forging strong alliances with healthcare professionals to generate new business opportunities and enhance brand awareness. Four-time Presidents Club winner with a demonstrated record of exceeding sales targets and achieving top honors for YOY growth and market share expansion across large geographies.
Overview
24
24
years of professional experience
1
1
Certification
Work History
Executive Sales Consultant – Rare Disease (PAH/CTEPH) / AHF (Advanced Heart Failure)
Bayer Pharmaceuticals
01.2019 - Current
- PINNACLE WINNER 2025 #1 – CVR ADEMPAS / KERENDIA
- NFST Adempas New Hire / Core Training – Learning & Development
- Key account management with hospitals and pulmonary hypertension centers
- Development of KOL and Speakers for PAH/CTEPH
- Specialty pharmacy expertise
- Access and coverage management and product pull-through
- Patient advocacy programs
- Adempas Sales Ops Advisory Committee 2024–2026
- Adempas Sales & Marketing Advisory Committee 2020–2024
- Verquvo Sales & Marketing Advisory Committee 2021
- Diversity & Inclusion Team 2023–2025
- PAH Preceptorship at the Cleveland Clinic 2023
- Bayer Development & Leadership Training 2022
- Verquvo (Advanced Heart Failure) drug launch 2021–2022
- Hospital formulary coverage with Adempas and Verquvo
- Injectable / Betaseron / MS – 2019
Therapeutic Specialist – Ischemic Heart Disease (IHD)
Gilead Sciences
01.2015 - 01.2019
- Established sales strategies for the promotion of Ranexa for chronic angina across top hospitals and providers throughout Indiana and portions of Illinois.
- Leveraged data analytics and competitor research to define high-impact sales plans for top 30 providers.
- Cultivated and strengthened relationships with cardiology professionals and discharge planners in hospitals and Cath labs, including expanding cardiology groups representing new business opportunities.
- Met and exceeded sales targets throughout tenure, including 109.9% to goal in 2018.
- Awards: Ten to Win NRx Contest (2018, 2017, 2015)
- Pure Persistence NRx Contest (2016)
Senior Specialty Sales Representative – Dermatology Division
Allergan (formerly Actavis Pharmaceuticals, Inc.)
01.2014 - 01.2015
- Promoted to Dermatology Specialty Division within 10 months as one of only two representatives nationally placed without an interview.
- Increased Indiana territory sales volume 41% and improved national ranking to 66% by revitalizing sales of a previously underperforming drug and rebuilding key provider relationships.
- Championed implementation of Specialty Pharmacy for managed care pull-through.
Senior Specialty Sales Representative – Gastroenterology Division
01.2013 - 01.2014
- Elevated product sales for Asacol HD and Delzicol for Ulcerative Colitis, achieving Top 15% national performance in Q1 2013 and Top 10% in Q2 2013.
Senior Specialty Sales Representative (Contracted via Sanofi-Aventis)
Inventiv Health
01.2012 - 01.2013
- Increased market share for Apidra (Bolus) and Lantus (Basal) insulin while serving as district Rapid Acting Insulin (RAI) specialty representative, implementing diabetes education and patient awareness with Endocrinologists, Internal Medicine, CDEs, and Pharmacists.
- Provided sales support across five primary care teams, three specialty care teams, and two hospital teams.
- Partnered with specialty representatives to support the launch of an upcoming insulin product.
Senior Sales Representative
Boehringer-Ingelheim Pharmaceuticals, Inc.
01.2002 - 01.2012
- Built strong provider relationships for Aggrenox, Flomax, Mobic, Micardis, Mirapex, Spiriva, Tradjenta, and Jentadueto across Stroke, TIA, Parkinson’s, RLS, respiratory, cardiovascular, urology, and diabetes care. Successfully launched four new products.
- Ranked Top 5% nationally for product market share, performing up to 108% to goal.
- Implemented educational programs, hosted conferences, and educated physicians on disease state awareness.
- Served on multiple committees: North Carolina AMOS Committee, Medicaid Committee – Community Cares Network of Carolina, Regional Sales Voice Committee, State Medicaid Committee.
- Completed multiple professional development programs including Advanced Sales Training, Management Training, and Field Trainer Certification.
- Awards: Regional Tradjenta NRx Market Share Growth Winner (2012)
- Presidents Club (2009, 2007, 2006)
- Carolina Citizenship Award (2007)
- Spiriva NRx Market Share Growth Winner (2005)
- Top 10% Club (2003)
- Rookie of the Year (2003)
Education
Bachelor of Science (BS) - Exercise Physiology & Sports Medicine
Augusta State University
Professional Development - Advanced Sales Training – Gilead Sciences Advanced Sales Training I & II – Boehringer-Ingelheim Management Training – Boehringer-Ingelheim CEU Credits – Certified Medical Representative Institute
Skills
- Specialty Pharmaceuticals
- Managed Care & Markets
- New Product Launch
- Territory Management
- Market Share Expansion
- YOY Sales Growth
- Market Penetration
- Hospital Sales
- Product Pull Through
Affiliations
- Healthcare Businesswomen’s Association
- Rainmaker’s Network of Indianapolis
- Executive Women’s Golf Association
- Association of Junior Leagues International
- National Athletic Trainers
- National Strength & Conditioning Association
Certification
- IHD Sales Representative – ACC
- Health Insurance License (Indiana)
- Heartsaver CPR/First Aid
- Athletic Trainer
- Strength & Conditioning Coach
Timeline
Executive Sales Consultant – Rare Disease (PAH/CTEPH) / AHF (Advanced Heart Failure)
Bayer Pharmaceuticals
01.2019 - Current
Therapeutic Specialist – Ischemic Heart Disease (IHD)
Gilead Sciences
01.2015 - 01.2019
Senior Specialty Sales Representative – Dermatology Division
Allergan (formerly Actavis Pharmaceuticals, Inc.)
01.2014 - 01.2015
Senior Specialty Sales Representative – Gastroenterology Division
01.2013 - 01.2014
Senior Specialty Sales Representative (Contracted via Sanofi-Aventis)
Inventiv Health
01.2012 - 01.2013
Senior Sales Representative
Boehringer-Ingelheim Pharmaceuticals, Inc.
01.2002 - 01.2012
Bachelor of Science (BS) - Exercise Physiology & Sports Medicine
Augusta State University