Chetan Chaudhary
358, Pocket-2, Dwarka
Summary
Seasoned marketer with 12 years of experience in managing product lifecycle, crafted innovative marketing campaigns, launching new products, excels in data-driven decision-making and ROI accountability, demonstrating exceptional market and competitor analysis skills, driving significant market share growth, adept in go-to-market strategy.
Overview
11
11
years of professional experience
Work History
Group Product Manager
Mankind Pharma
12.2020 - Current
- Handling a portfolio size of 160 crores.
- Develop effective marketing strategies for increasing market share and profitability for the product
- Responsible for launching new products, related training activities, and launch meetings.
- Competition mapping, relative positioning, and strategic posturing of the brands portfolio.
- Formulating innovative campaigns and promotional strategies for in-clinic customer engagement, and ensuring implementation.
- Continuous review and analysis of prescription trends, secondary and primary sales for the assigned portfolio.
- Budgeting and resource allocation for the existing and new products.
- Creative communication involving intriguing product inputs to deliver the concept effectively to the healthcare professionals.
- Responding to customer queries in coordination with the Medical Department.
- Coordinating with internal teams, i.e., Sales, Regulatory, Finance, Logistics, Manufacturing plants, and the Medical team.
- Manages relationships with the opinion leaders' community to support the brands.
Group Product Manager
Canixa Life Sciences
10.2019 - 12.2020
- Successfully launched a new division (Canixa Dermaceuticals) with 10 brands in the portfolio.
- Ensure the complete health of the business by managing the distributors, accounts receivable, and inventory management.
- Therapy Gap Analysis: Studying the gap between the current market and the company portfolio.
- Planning and executing marketing activities, i.e., symposiums, expert panel meetings, and CMEs.
- Successfully participated in various national and regional conferences.
Product Manager
Canixa Life Sciences
08.2017 - 09.2019
- Port Folio size - 22 cr
- Defining the marketing strategies for the Antifungal & Topical steroid range of products
- Designing marketing campaigns to effectively promote the product to the customers
- Formulating lucrative performance incentive plan for the sales team
- Designing of promotional tools and educating field force on sales and promotional strategies of allocated products
- To work on the field to ensure strategy implementation & observe competitor activities Ensuring successful launch of new product
- Launch of New products & extensions for existing brands
Assistant Product Manager
Canixa Life Sciences
11.2015 - 08.2017
- Portfolio Size - 16 cr
- Brands - Lamifin, Logispor (Antifungals)
Product Executive
Systopic Laboratories
11.2013 - 10.2015
- Handled Portfolio size 34 cr
- Brands - Topisal, Topinate (Topical Steroid), Terbest (Antifungal)
Education
Post Graduate Diploma - Marketing
Narsee Monjee Institute of Management Studies
Mumbai01.2016
Master in Pharmacy - Pharmaceutics
Punjab Technical University
Punjab01.2013
Bachelor in Pharmacy -
Maharaja Surajmal Institute of Pharmacy
New Delhi01.2011
Senior Secondary -
Kendriya Vidyalaya
New Delhi01.2006
Skills
- Go-to-market strategy
- Product lifecycle management
- Market and Competitor Analysis
- New product launches
- Data-driven decision making
- Designing and executing marketing campaigns
- ROI accountability
- Product differentiation
Accomplishments
- Best Brand Manager, Awarded for launching Lulicin Brand, 08/2017
- Qualified GPAT, 2011, 2013
Timeline
Group Product Manager
Mankind Pharma
12.2020 - Current
Group Product Manager
Canixa Life Sciences
10.2019 - 12.2020
Product Manager
Canixa Life Sciences
08.2017 - 09.2019
Assistant Product Manager
Canixa Life Sciences
11.2015 - 08.2017
Product Executive
Systopic Laboratories
11.2013 - 10.2015
Post Graduate Diploma - Marketing
Narsee Monjee Institute of Management Studies
Master in Pharmacy - Pharmaceutics
Punjab Technical University
Bachelor in Pharmacy -
Maharaja Surajmal Institute of Pharmacy
Senior Secondary -
Kendriya Vidyalaya
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