Experienced Program Manager with 7 years of post-MBA experience in digital transformation, channel management, strategic planning, and analytics. Expertise in managing projects that enhance productivity and revenue across retail, steel, and construction sectors and adept at leading cross-functional teams and implementing digital tools.
● Managing end to end Digital transformation projects for streamlining processes and improving productivity across 180+ Chai Point stores and 2000+ B2B corporate clients
● Channel Management - Onboarded 20+ new Distributors and achieved 102% of the overall Channel Partner revenue
● Leading the Data Analytics effort for the B2B vertical
● Developed and implemented CKart- a B2B e-Commerce platform, Sigma6 - Ticketing & field force management tool, Leadqsuared - a CRM tool for lead management and Compass, an incentive tool for distributors and in-house sales teams
● Managing and coordination with Cross functional teams such as Tech, Marketing, Sales, Supply Chain for successful execution of digital transformation projects
● Managing external tech vendors end to end for a complete project delivery
● Responsible for driving digital transformation initiatives across Sales & Marketing function
● Preparing a roadmap for the digitalization drive by identifying whitespaces
● Setting up governance to monitor ongoing digital projects
● Continuous monitoring of latest technologies such as AI, Blockchain and identifying ways to incorporate the same in the current processes to improve overall efficiency
● Responsible for driving various strategic initiatives
● Sales Planning – Responsible for setting up the planning tool and overseeing the entire sales planning process Pan India every month
● Devising Sales promotional schemes for the Channel Partners to achieve monthly targets
● Developing and continuous monitoring of key performance indicators for the sales team and business at large against key initiatives
● Developing Business cases for venturing into a new business vertical and to be responsible for activities related to strategy and planning after the launch
● Opportunity analysis for new acquisitions – Identifying and analyzing the viability of acquiring new plants to expand the geographical presence of the brand
● Pricing Strategy – Regular monitoring of competitor prices & ensuring a flexible pricing strategy to cope with volatile pricing in the industry
● Developed Lead Source effectiveness report for the sales and marketing team to identify major revenue generating lead sources and to further optimize resource allocation
● Identified the gaps in marketing initiatives based on client interaction and recommended Marketing Automation to improve the conversion rates, increase the number of leads and revenue
● Execution coordinator for INR 256 crores worth Water supply project in Gujarat and achieved 100% quality compliance and 0% accident rate
● As part of the bidding team, successfully bid for the first ever international project worth INR 400 crores