Accomplished professional with over 16 years of experience and a Master's in Business Administration.
Proficient in utilizing Marketing Automation Tools such as Salesforce, HubSpot, Zoho Campaign, Mailchimp, Hunter.io, Bridge mail, Mail Merge, Pinpoint, and Group Mail.
Skilled in conducting comprehensive Primary & Secondary Business Research, Sector Research, Competitive Intelligence, and Data Analysis.
Well-versed in commonly used Office Automation Software, enabling seamless workflow and increased productivity.
Demonstrates strong expertise in MS-Excel, leveraging advanced functionalities to analyze data and derive actionable insights.
Overview
17
17
years of professional experience
2
2
years of post-secondary education
Work History
Business Development Executive
InspironLabs Software Systems Pvt. Ltd
12.2022 - Current
Developed and maintained a sales database to streamline processes and improve efficiency
Utilized various search techniques and web platforms to identify and compile prospect databases
Developed comprehensive campaign strategies aligned with business goals
Conducted thorough market research and analyzed target audience demographics and behavior to identify key insights and optimize campaign messaging
Utilized marketing automation tools to automate campaign workflows, track leads, and measure campaign effectiveness
Tracked and managed website leads, case study requests, and blog subscribers, ensuring effective follow-up and engagement
Leveraged social media platforms, including LinkedIn, Twitter, Pinterest, and Facebook, to promote company updates and engage with the audience
Generated social media analytics reports to evaluate performance and inform future strategies.
Specialist - Field Marketing
LTI (LTIMindtree)
10.2021 - 12.2022
Creating sales database
Searching for prospects on the web & through different search engines techniques and preparing prospect database
Track and maintain record of Website Leads, Case Study Requests and Blog Subscribers
Promoting company updates through LinkedIn, Twitter, Pinterest, Facebook
Handle social media analytics and reports
Collaborated with internal departments to align marketing campaigns
Manager - Research and Social Media
Cuelogic Technologies Pvt. Ltd
11.2016 - 09.2021
Creating sales database
Searching for prospects on the web & through different search engines techniques and preparing prospect database
Lead generation by mass mailing
Promoting company services through LinkedIn, Twitter
Managing and generating healthy pipeline for future sales
Exploring optimal utilization of Frontend and Backend campaigning tools
Exploring features of campaign tools for sophisticated monitoring of campaign performance
Ensuring process compliance, evaluating and enhancing processes of campaigns
Developing reports/metrics for campaigns performance
Sr. Executive Marketing & Research
Harbinger Interactive Learning Pvt. Ltd
09.2013 - 11.2016
Creating sales database
Searching for prospects on the web & through different search engines techniques and preparing prospect database
Lead generation by mass mailing
Promoting company services through Pinterest, LinkedIn, Twitter
Managing and generating healthy pipeline for future sales
Exploring optimal utilization of Frontend and Backend campaigning tools
Exploring features of campaign tools for sophisticated monitoring of campaign performance
Ensuring process compliance, evaluating and enhancing processes of campaigns
Sr. Market Research Analyst
Web Video Branding
05.2013 - 09.2013
Searching for latest trends related to Web Video Branding
Searching for prospects on the web & through different search engines techniques and preparing prospect database
Market research for ITES, Product Development, Real Estate, Healthcare Companies
Promoting company services through Pinterest, LinkedIn, Twitter
Searching for marketing tools and vendor search for data generation
Developing reports/metrics by sophisticated monitoring of campaign performance
Business Development Executive/Market Research Executive
Harbinger Knowledge Product Pvt. Ltd
03.2011 - 02.2013
Handling the entire database for US territory
Creating marketing collaterals for various campaigns
Sector research for learning and training industry, with a special focus on USA
Scheduling web conference call
Promoting product through Pinterest, LinkedIn, Twitter
Searching for latest news related to e-learning
Searching for marketing tools and vendor search for data generation
Account management
Developing reports/metrics by sophisticated monitoring of campaign performance
First level customer support related to product
Sr. Transaction Processing Officer
Mphasis, HP Company
02.2008 - 03.2011
Name of the Organization :, an, Creating database of insurance transactions
Handling exceptions and updates
Streaming the workflow
Generating productions reports and maintaining team’s performance data
Mentoring the new team mates
Solving queries of the team mates
DE Operator/Editor
Suma Soft Pvt. Ltd
08.2006 - 02.2008
Key data as per scanned images
In editing cross check the keyed data and rectify the errors
Mentoring the new team mates
Solving queries of the team mates
Education
MBA - IT & BPO Management
Apex Institute of Management
06.2009 - 06.2011
Skills
Market Research
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Timeline
Business Development Executive
InspironLabs Software Systems Pvt. Ltd
12.2022 - Current
Specialist - Field Marketing
LTI (LTIMindtree)
10.2021 - 12.2022
Manager - Research and Social Media
Cuelogic Technologies Pvt. Ltd
11.2016 - 09.2021
Sr. Executive Marketing & Research
Harbinger Interactive Learning Pvt. Ltd
09.2013 - 11.2016
Sr. Market Research Analyst
Web Video Branding
05.2013 - 09.2013
Business Development Executive/Market Research Executive
Key Account & Marketing Manager at Kuvos Tech (A DYNAMIK LABS GROUP OF COMPANY)Key Account & Marketing Manager at Kuvos Tech (A DYNAMIK LABS GROUP OF COMPANY)