Chetan Luthra
New Delhi
Summary
As a sports management professional, I have a passion for the industry and a desire to help businesses succeed. I am a highly motivated and dedicated individual who is always eager to learn new things and take on new challenges.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Senior Manager, Talent and Business Development
IOS Sports and Entertainment
11.2023 - Current
- Successfully closed brand endorsements, social media collaborations, and event appearances worth approximately INR 1 Cr, handling negotiation, contracting, and execution
- Executed cold calling, email outreach, and relationship management to drive sponsorship and commercial deals across sports and entertainment.
- Led high-profile events like TOISA 2023 & 2024 and the IOA Send-off Ceremony for the Paris Olympics, overseeing event operations and execution.
- Signed key athletes for the organization including one Olympic Medalist and one Paralympic Gold Medalist.
- Conducted market research to identify brand synergies, driving sponsorship sales, endorsements, and digital deals.
Athlete Manager
GoSports Foundation
Bengaluru
07.2022 - 10.2023
- Managed 15 athletes across 7 different Olympic sports; 4 of them are Olympians, and 5 have won medals at the 2023 Asian Games.
- Work in tandem with the partnerships team to retain existing partners, onboard new partners, and execute the deliverables of the client.
- Implement and coordinate programs to achieve strategic goals, to grow and enhance athlete skills.
- Travel for tournaments and trials of athletes to track on-ground performance, and update progress accordingly.
Brand Engagement and Running Development Intern
Procam International Private Limited
Mumbai
03.2022 - 05.2022
- Running development and market research for TCS World 10K, Bengaluru.
- Client servicing of Hydration Partner, Snacking Partner, Energy Drink Partner, and Medical Partner for TCS World 10K Bengaluru 2022.
- Anti-Doping operations with NADA and AIU for the TCS World 10K Bengaluru 2022.
- Merchandising and Official Event Kitting Operations for TCS World 10K Bengaluru 2022.
Education
MBA - Sports Management
International Institute of Sports Management
Balaghat, Madhya Pradesh 05-2022
Bachelor of Science - Mechanical Engineering
Yeshwantrao Chavan College of Engineering
Nagpur, Maharashtra06-2018
Skills
- Contract negotiation
- Sponsorship sales
- Event management
- Relationship management
- Brand partnerships
- Active listening
Certification
- Sports Sponsorship by Coursera
- Leadership Skills by Coursera
Affiliations
- Could be a pro runner; Ran couple of half marathons; 21k in 1:51.38, 10k in 47:58 and 5k in 21:33
References
References available upon request.
Timeline
Senior Manager, Talent and Business Development
IOS Sports and Entertainment
11.2023 - Current
Athlete Manager
GoSports Foundation
07.2022 - 10.2023
Brand Engagement and Running Development Intern
Procam International Private Limited
03.2022 - 05.2022
MBA - Sports Management
International Institute of Sports Management
Bachelor of Science - Mechanical Engineering
Yeshwantrao Chavan College of Engineering
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