Summary
Overview
Work History
Education
Skills
Software
Timeline
Chetan Marathe

Chetan Marathe

India Head - Digital Marketing
Pune,MH

Summary

An innovative Marketing leader with 15+ years of experience delivering exceptional marketing campaigns, content, and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive, and decisive leader.

Overview

15
15
years of professional experience
3
3

Crore Marketing Budget

6
6

Times Incremental Revenue

3
3

Times Incremental ROAS

Work History

India Head - Digital Marketing

Regalrexnord Corporation
Pune, MH
04.2021 - Current
  • Led and managed talented teams to plan and implement project tasks meeting timelines and exceeding expectations
  • Increased the Revenue by 6 times YOY through setting up robust SOPs for PPC management
  • Kept constant ROAS above 15 which is a 300% increment from than previous year's average ROAS
  • Leading & developing an eCommerce website & Go to market strategy for Europe which will add $1 million in additional sales
  • Developed project timelines for e-commerce from kickoff through execution.
  • Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
  • Monitored and evaluated website analytics to assess campaign success, identify issues and make forward-thinking adjustments to maintain targets.
  • Spearheaded US stakeholder meetings to determine project needs and professional requirements and identify the correct course of action to enhance company success.
  • Led projects and analyzed data to identify opportunities for improvement.

Ecommerce Business Head

Wonderchef Home Appliances Pvt. Ltd.
Mumbai, Maharashtra
12.2014 - 03.2021
  • Responsible for managing & growing the marketplace business, co-own the P&L
  • Specialized in increasing revenue on Amazon marketplace. Added 30% revenue from market places
  • Increased annual sales volume by 100% growth in Ecom business
  • Maintain ongoing relationships & communication with key stakeholders such as category managers, logistic service providers, vendor partners & digital marketing agencies
  • Undertake digital marketing - organic and paid media initiatives to drive performance & channel sales
  • Product Portfolio management – Assist the team with product sales and category performance inputs to optimize the product portfolio from time to time
  • Open up new third party e-commerce platforms by listing relevant categories & products
  • Developed DMDC strategy for company & introduced 60+ SKUs which are contributing around 10% sales
  • Brought down the AMS ACOS% to 6% from 80% by optimizing campaigns time to time.

Marketing Manager

Aditya Birla Retail Ltd.
Mumbai, Maharashtra
01.2013 - 10.2014
  • Designing brand strategy for ‘Feasters’
  • New Product development after competition analysis
  • Advertising & creative agency co-ordination
  • Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
  • Initiated Events & Promotion to drive footfalls

Marketing Executive

Cafe Coffee Day
Mumbai, Maharashtra
11.2008 - 02.2011
  • Executing promotion, ATL & BTL activities
  • Extensive Cross promotion deals, Competition research
  • Advertising & creative agency co-ordination

Education

BMS - Managment

Joshi- Bedekar College, Thane
04.2006 - 03.2008

MBA - Marketing Management And Research

Welingkar's, Mumbai
04.2008 - 05.2010

Skills

    Project Management

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Software

AMS

Google ads

SEM rush

Lightroom

Timeline

India Head - Digital Marketing - Regalrexnord Corporation
04.2021 - Current
Ecommerce Business Head - Wonderchef Home Appliances Pvt. Ltd.
12.2014 - 03.2021
Marketing Manager - Aditya Birla Retail Ltd.
01.2013 - 10.2014
Marketing Executive - Cafe Coffee Day
11.2008 - 02.2011
Welingkar's - MBA, Marketing Management And Research
04.2008 - 05.2010
Joshi- Bedekar College - BMS, Managment
04.2006 - 03.2008

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Chetan MaratheIndia Head - Digital Marketing