Summary
Overview
Work History
Education
Skills
Certification
PERSONAL DOSSIER
Timeline
Generic

CHETAN MONGA

Delhi

Summary

An astute Media professional with around 17 years of extensive experience in Brand Marketing along with managing Brand Solutions, providing Event Sponsorship & Execution, handling Branded Content Sales, developing business, and administering media sales for Print, Radio, Digital & Social and Television. Skilled in conceptualizing, organizing and monetizing On Ground Events/IP’s(sponsorship) and promoting the events (Pre & Post media coverage) on Print, TV, Radio & Digital. Managing and executing reader engagement, reader acquisition, CSR, alliances and brand visibility campaigns, On-ground and across Print, Radio & digital platforms, driving circulation growth.

Overview

17
17
years of professional experience
1
1
Certification

Work History

General Manager-Brand Alliances, Partnerships & Event Sponsorships

D.B. Corp Ltd.
06.2024 - Current
  • Spearheading the Brand and Marketing function for all three language newspapers (Dainik Bhaskar, Divya Bhaskar, and Dainik Divya Marathi) across 12 States
  • Development of revenue based proprietary events (IPs) such as SuperChef 2025,Fashion Weeks,Bhaskar Utsav/Fests,Bhaskar Awards etc. to establish ground connect and build premium imagery of the brand
  • Planning and execution of DB’s flagship CSR campaigns across Print, Radio & Digital Media to establish DB as Socially responsible Brand.
  • Driving circulation growth & readers engagement through innovative and easy to participate phygital ideas.
  • Developing and managing strategic alliances with brands across industries, as well as securing barter & Non Barter sponsorship deals for our various initiatives and events, contributing to the growth and market positioning of Dainik Bhaskar, Divya Bhaskar & Divya Marathi.
  • Work closely with the Sales team to develop and execute effective promotional programs.
  • Collaborate and direct the work with external partners (advertising agencies, vendors)
  • Accountabilities

Deputy Chief Manager- Media Solutions

OMS – The Times of India
03.2013 - 06.2024
  • Planning, organizing and evaluating the activities of clients and suggesting them Offline & Digital advertising strategies accordingly to promote their brand on the various plate forms of Times Group.
  • Generating revenue by driving brand solutions for clients through branded content integration across all TIMES platforms like print/ TV/ Radio/ Magazines/ Digital/ Social media working in liaison with editorial teams as part of Northern India team of OMS.
  • Conceptualizing, organizing and monetizing On Ground Events (sponsorship)-Fashion Weeks, Filmfare, Business Awards, India Economic Conclave, Power Icons and promoting the events (Pre & Post coverage) on Print, TV, Radio & Online Websites of TIMES Group.
  • Ensuring Celebrity Management and Influencers campaigns-Bollywood & Miss India’s for ATL & BTL campaign of clients.
  • Meeting media (buying & planning) agencies, creative agencies, PR agencies of clients to collect information about the upcoming campaigns and events and implementing PR strategies as per the client’s requirements
  • Skillfully handling client across various industries such as Retail, Education, Fashion, Corporate and Health Services.
  • Accountabilities

Assistant Manager - Ad Sales

RED FM 93.5
01.2011 - 02.2013
  • Managed Airtime selling (FCT) as well as activation (both ATL & BTL) for various clients across sectors such as Education, Regional Corporates, Health, Retail, Real Estate and hotels.
  • Gathered client requirements, prepared and presented tailor made presentations for portraying the channel strengths in accordance with their target market and segments.
  • Ensured closure of high value deals and provided excellent after sales support.
  • Accountabilities

Assistant Manager-Business Development

Gill India Communications Pvt. Ltd.
06.2010 - 01.2011
  • Performed space selling for the magazines like “Today’s Traveller”, “Lifestyle Living” and Monthly Tabloid “NEWSWIRE”.
  • Handled corporate clients including Travel & Trade clients (Airlines, International tourism Bodies, Hotels & Agents).
  • Coordinated closely with clients and agency to create a platform for negotiating cost effective solutions as per client’s requirements and Responsible for selling On Ground Events-Annual CTB launch and MICE Events.
  • Accountabilities

Senior Executive-Ad Sales

Radio City 91.1 FM
06.2008 - 06.2010
  • Managed selling FCT spots by acquiring new clients.
  • Generated new leads through newspaper, TV & other sources and convert them into regular clients.
  • Prepared customized proposals thereby maintained healthy relationship with clients & agencies.
  • Developed new innovative sales strategies related to new product & services.
  • Accountabilities

Education

MBA - International Business - Distance Learning

Symbiosis Institute of Management Studies
01.2006

PG - International Marketing

University of Delhi (Guru Gobind Singh College of Commerce)
01.2005

BBA - Marketing Management

Indian Institute of Finance (G.G.S.I.P. University)
01.2003

Skills

  • Brand solutions sales
  • Proficient in media sales
  • Event/IP's Management Conceptualization & Monetization
  • Brand Marketing
  • Budget Management
  • Campaign Management
  • Public & Media Relations
  • Content Integration
  • Sales and Business Development
  • ATL & BTL
  • Team Leadership & Supervision
  • Digital & Social Media Sales
  • CSR Sponsorship Activities

Certification

  • Finished Masters in Digital Marketing & Analytics from DIDM in May,2024
  • Completed Digital Marketing and Analytics certification from Indian School of Business (ISB) in May, 2022
  • Completed Online course & certification in Google Ads Display, Shopping, Measurement, Video, Search and Apps


PERSONAL DOSSIER

Languages Known: English and Hindi

Timeline

General Manager-Brand Alliances, Partnerships & Event Sponsorships

D.B. Corp Ltd.
06.2024 - Current

Deputy Chief Manager- Media Solutions

OMS – The Times of India
03.2013 - 06.2024

Assistant Manager - Ad Sales

RED FM 93.5
01.2011 - 02.2013

Assistant Manager-Business Development

Gill India Communications Pvt. Ltd.
06.2010 - 01.2011

Senior Executive-Ad Sales

Radio City 91.1 FM
06.2008 - 06.2010

PG - International Marketing

University of Delhi (Guru Gobind Singh College of Commerce)

BBA - Marketing Management

Indian Institute of Finance (G.G.S.I.P. University)

MBA - International Business - Distance Learning

Symbiosis Institute of Management Studies

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