CHETAN PARASHAR
Summary
A results-focused professional, seeking challenging assignments by utilizing skills, education and experience, for a company offering potential for challenge and growth in a reputed Company.
Overview
15
15
years of professional experience
Work History
Sr. Manager Sales & Marketing
Wonder Cement
Nashik
04.2022 - Current
- Developing business for Wonder Cement Brand in various Govt. Departments and PSus like CPWD, NHAI,MMRCL,PWD,NBCC,LMRC and DMRC.
- Generating business from customers like Tata projects, Megha Engg. BHEL, B.R. Goyal, Godrej, Hella Infra.
- Growing Business in key accounts like TPL, Megha Engg., Nagarjuna Construction Company, J Kumar and many other contractors.
- Making sure that brand wonder cement has a presence Developing and maintaining relationships with all the govt officials, key stakeholders of the PSUs, Project consultants, contractors and Govt. Department in major projects like Bullet Train, Central vista and Rapid Rail by generating business through contractors and PMC.
- Organizing various engagement activities in the departments like seminars for the govt. Officials.
- Hunting new contractors on board that are associated with the govt. projects.
- Approved Brand Wonder Cement in NHIA, National High Speed Rail Corporation Limited (Bullet Train), Jewar International Airport, NBCC, NPCC and, many other Govt. Bodies.
- Got Onboard customers like J kumar, NCC, TPL, Megha Engg in Madhya Pradesh ,Rajasthan and Maharashtra States.
- Made the presence of Wonder Cement in govt departments like CPWD, NBCC,Mumbai Metro,BMC and PWD by developing relationships with the key persons of the concerned departments.
- Got Tata Projects on board by closing deals in Nuclear Power corporation of India for Hisar Project and Jewar International Airport Noida.
- Generated new business of 6,00,000 MT in financial year 2022-2023 to 2024 -2025.
- Received Wonder Cement Excellence award for exceptional contribution and unwavering support in driving the phenomenal growth.
Manager (Sales)
JK Cement
Ghaziabad
07.2019 - 03.2022
- Driving the SP and dealers along with a retail channel of 1000+ Retailers and 81 dealers at Noida, Greater Noida, Ghaziabad, Meerut, Baghpat and Hapur region.
- Leading a direct sales team to drive the business.
- Managing end to end operations of front-end sales force including sales training, monitoring, and assigning targets in line with the overall business.
- Designing periodical motivational schemes for sales team and dealers.
- Hunting for new channel partners.
- Designing retail marketing process for retail outlets and exclusive brand stores, entailing visual display of goods as well as product selection.
- Planning of proper product mix for each dealer of the territory and their linked retail stores.
- Ensuring right branding share and optimum placing of product at multi brand outlets.
- Managing inventory for assigned territory in coordination with supply chain team.
- Measuring campaign performance and point of sale data for territory to sharpen strategy for future campaigns.
- Identifying white spaces.
- Ensuring Increase in the share of JK Cement for Multi brand Dealers.
- Focusing on reducing Secondary Logistic cost by increasing the direct plant orders.
- Developing good relations with all the key influencers like architures, contractors and dealers.
- With in a span of nine month the sales nos increase my 25 percent in my territory.
- Market share increase from 6% to 10%.
- All the white space were covered with in one year.
- New premium product was successfully launched.
- Worked on L1 i.e. 80% material came though the cheapest mode through proper planning.
- Established Brand JK in Rural Market with innovate concept like gram bandhu.
Manager
UFLEX GROUP
07.2016 - 07.2019
- Responsible for Business Development for Big Pouches with P&L Ownership.
- Successfully established Topline of INR 100 Crores from scratch, ensuring projected bottomline.
- Steered efforts to develop Key accounts like DALMIA ,HIL and Birla Group.
- Accountable to take the decision regarding premium product pricing in the areas assigned.
- Handling the gamut of selling new concepts to customers in concurrence with the Reporting Manager.
- Identifying and hunting for new accounts.
- Demonstrate good managerial skills by conducting End Customer events for various Principal Companies.
- Organize and prioritize the tasks of data analysis and planning, for finding problems and developing strategies.
- Design and implement process for the sales & marketing operations.
- Conduct market research and surveys to keep pace with the changing market trends and competitor moves.
- Organize sales promotional activities and events including awareness camps, media planning and advertising.
- Implement the right pricing and promotional policies.
- Design of effective schemes to increase penetration and fast liquidation.
- Flexible Packaging
- Replaced Paper bags with flex safe bags in South India Market.
- Got 70% share of putty market by cracking Birla White and JK White who are the market leaders in this segment.
- With in a span of two years I have been given a responsibility for handling the buidling material segment of pan India.
- Made a market of BOPP bags in grey cement Industry.
- Picked up orders of high profit margin from international markets (Nepal, Bhutan, and Sri Lanka).
Enterprise Sales Manager
AIRTEL
04.2015 - 07.2016
- Executed efforts for Heading the Zonal enterprise Sales for Voice and Data Solutions in Punjab.
- Responsible in increasing the channel partners all over Punjab region.
- Handled the gamut of national accounts of the entire zone and driving business from those accounts. Managed over 100 EGB (enterprise and govt. business) clients.
- Ensured account penetration including dormant accounts.
- Ensured high quality service to the client through 3rd party.
- Dexterously identified and developed new leads from new and existing accounts.
- By competitor analysis, kept abreast of market trends; countered competitor's moves to achieve market share metrics.
- Organized road shows ensured publicity; displayed enhancing product visibility; driving volumes in generating business.
- Monitored, qualified and pursued business opportunities through market surveys; done mapping as per targeted plans.
- Created and sustained a dynamic environment that fosters development opportunities; motivated team members.
- Recognized for successfully launching 4g in Punjab.
- Develop and maintain the dealer distribution network for the achievement of primary and secondary sales.
- Appoint new dealers and identify untapped markets.
- Decide the right distribution channel for the product; implement the right pricing and promotional policies.
- Ensure seamless availability of products by maintaining the stock of products and timely delivery to dealers.
- Provide inputs into planning and assigning annual sales volumes to the Channel partners.
- Enterprise Global Business
- Generated 70% growth in the sales by penetrating in new accounts and established new channel partners.
- Gained 30% increase in the manpower through the help of channel partners thereby increased the business.
- Identified and established business in new markets like Abohar and Fazilka.
- Successfully made the monopoly of Airtel by cracking all the accounts in Fazilka Cant.
- Achieved award for the highest high rental connections activated in the of financial year 201516.
Sr. Sales Officer
JAYPEE Cement Division
Varanasi
07.2012 - 04.2014
- Identifying prospective markets and implementing market strategies to improve the brand awareness through various brand promotion activities in UP (East) region.
- Appointing and developing new business partners to expand product reach and depth in the market, interacting closely with the network of dealers and distributors and assisting them to promote the product.
- Handling overall business operations (marketing, business development, brand promotion at local level, collections and network administrative functions) for conceptualizing & implementing sound business strategies and accomplishment of targets.
- Monitoring the performance of dealers & distributors regarding sales and collections periodically.
- Monitoring and controlling supply chain in all areas by effective planning, staff training and development, organisation and time management.
- Maintaining good staff relations through effective communication, leadership, discipline and motivation.
- Responsible for meeting budgetary and sales targets by motivating and developing dealers network and staff, consistently achieving and surpassing key performance indicators.
- Established exclusive retail outlets of Jaypee cement.
- Handled the biggest dump of eastern U.P.
- Varanasi
- Generated a 30% growth through development of new channel partners & key accounts & hence bringing the business sales volume from 6300mt/month to 7900mt/month in a span of 9 months.
- Conceptualized & concretized the re-launch of LPP (Laminated Poly-Propylene bag) coupled with related marketing inputs to command a premium of Rs 10/bag from the existing product line.
- Developed & managed unconventional consumer marketing campaigns.
- Converted multi brand dealers to exclusive dealers.
- Widened the price difference between Jaypee Cement and No.2 market leader of market.
Senior Sales Officer
JAYPEE GROUP
07.2011 - 07.2012
- Spearheaded new business establishment by creating & managing distribution channel for the territories of eastern Uttar Pradesh.
- Steering efforts towards developing businesses through unconventional marketing campaigns by providing related branding inputs to the company.
- Essayed a key role in establishing the brand - Sharda in eastern UP market with a market share of 20% within a span of 9 months.
- Successfully handled the activities of C & F A in Varanasi.
- FMCG Division
- Successfully established new channel partners for the new territory of operation and successfully managed to achieve a business of Rs. 1 Crore per month from the allotted markets.
- Established unconventional logistical Standards & inventory management systems.
- Established the brand in modern trade by placing the product.
- Played a major role in launching brand Sharda in Varanasi, Sonebhadra, Deoria and, coordinated and planned an event named Consumer Ex in Allahabad for promoting the brand.
- Generated significant revenue of 1 Crore per month.
- Developed & managed unconventional consumer marketing campaigns.
- Managed relationships with internal stakeholders, which included HODs, President, COO etc.
Education
MBA - undefined
JIIT
01.2011
BBA - undefined
Bhim Rao Ambedkar University
01.2008
HSC - undefined
Air Force School
01.2005
Skills
- Executing corporate strategies
- Managing sales
- Achieving business targets
- Optimizing costs
- Competitor analysis
- Market trend analysis
- Negotiation
- Resourcing
- Management reorganization
- New product launches
- Business growth
- Revenue generation
- Sales operations
- Business Development Activities
- Organizational integration
- Job requirement assimilation
- Methodology employment
- Coordinating with departments
- Stakeholder management
- Service delivery
- Understanding business objectives
- Developing success metrics
- Designing reporting and analysis approaches
Languages
English
Hindi
Career Abstract
- An astute and strategic professional, offering a productive experience of 14 years in managing the spectrum of Channel Sales, Distribution, New Business Development, Channel Management, Key Account Management, Customer Relationship Management and Team Management; currently spearheading efforts with Wonder Cement as a Sr. Manager Sales And Marketing.
- A Global marketing professional, possess an attitude of go-getter coupled with multi-tasking abilities in driving team efforts towards recommending & implementing service improvements to create improved efficiency and effectiveness.
- Reputable leader and strategic developer with a successful background in developing, nurturing, and strengthening sales channels by evolving management practices and innovative thoughts.
- Adept in analyzing channel statistics gathered by staff to determine the channel potential and inventory requirements and monitor the preferences of customers.
- Motivated and goal driven with a strong work ethics, continuously striving for improvement while communicating a clear, strategic sales vision, effectively training and coaching the team.
- Goal-oriented, systematic planner with excellent man-management, time management, and analytical/leadership skills.
Personal Information
Date of Birth: 1987-11-04
Timeline
Sr. Manager Sales & Marketing
Wonder Cement
04.2022 - Current
Manager (Sales)
JK Cement
07.2019 - 03.2022
Manager
UFLEX GROUP
07.2016 - 07.2019
Enterprise Sales Manager
AIRTEL
04.2015 - 07.2016
Sr. Sales Officer
JAYPEE Cement Division
07.2012 - 04.2014
Senior Sales Officer
JAYPEE GROUP
07.2011 - 07.2012
MBA - undefined
JIIT
BBA - undefined
Bhim Rao Ambedkar University
HSC - undefined
Air Force School