Summary
Overview
Work History
Education
Skills
Hobbies and Interests
Personal Information
Timeline
Generic

CHETAN PRAKASH KALBANDE

Nagpur

Summary

Dynamic Business Development Manager with proven success at Recharge Trendds Setter Pvt. Ltd., specializing in digital marketing and campaign management. Expert in client acquisition and team leadership, I executed high-impact campaigns, achieving significant growth in brand engagement and performance metrics. Skilled in data analysis, I drive results through strategic decision-making and innovative solutions.

Overview

15
15
years of professional experience

Work History

Business Development Manager – Digital & Affiliate Marketing

Recharge Trendds Setter Pvt. Ltd.
Mumbai
01.2021 - Current
  • Leading the digital and affiliate marketing vertical for the company with direct execution responsibility for over 35 brands.
  • Initiated and successfully executed multiple CPL, CPA, CPS & CPI campaigns for D2C brands.
  • Onboarded and worked with top affiliate platforms such as vCommission, ClickBank, Cuelinks, CCAI, and others.
  • Designed internal dashboards using Google Data Studio to provide real-time data to clients, along with a central tracker to monitor daily campaign performance.
  • Managed end-to-end digital campaign planning, including platform selection, paid media planning, ad execution, and funnel optimization.
  • Executed 360 campaigns integrating rural outreach (van activations, key chains, T-shirt distribution, tyre branding) with digital lead management, especially in tractor and agri-implement categories.
  • Created influencer marketing campaigns with local and regional influencers, providing leads and boosting engagement.
  • Built and led a team for PAN India execution.
  • Developed digital marketing strategies aligned with client goals.
  • Created concept notes and structured SOPs for roadshows and BTL activities.
  • Played a key role in company expansion by opening new business verticals and client acquisition channels.

State Head – Central India

BMD Services
Nagpur
10.2017 - 01.2021
  • Company Overview: BMD Services is a services provider for Pharmaceutical companies & Doctors
  • Being in B2B sales, some of the clients: Glenmark, Abbot, SunPharma, Baidhyanath, Cadila Pharmaceuticals, TTK Healthcare, Medsole, Zuventas, Gufic, etc.
  • Handling entire Maharashtra, MP, CG & Orissa in operations.
  • Designing innovative promotional campaigns to induce the sales - Roadshow, Product Launches, RWA activations, SCP, Digital Marketing.
  • Planning various source to maintain the network – regular giftings.
  • Strong exposure of handling huge sales & marketing.
  • Ability to work in a team & a commitment towards achieving results.
  • BMD Services is a services provider for Pharmaceutical companies & Doctors
  • Conducted around 500 camps at various touchpoints across region.
  • Tie ups with 200 Doctors.
  • Setting the targets & preparing the achievement of the team.

ASE – HoReCa, (Area Sales Executive)

JK Ansell LTD. (Raymond Group)
06.2014 - 10.2017
  • Handling HoReCa Business & Intuitional Sales for KS energy drink.
  • Brand development, launches, and promotions.
  • Achieved planned and executed buying, sales, operations in career.
  • Knowledge of international beverage/FMCG brands marketing/retail sector.
  • Mentoring PSR’s to enhance their functional capability by ensuring routine systems are followed.
  • Operating business within the given budget bracket.
  • Client Servicing: Maintaining Relationship, Ensuring OFR, Increasing per outlet sale.
  • Analyzing competition and devising ways to improve share in all accounts.
  • Enhanced Pune Business by 100% in 10 months after taking over.
  • Hotel tie-ups under contract as SOP for long term relationship.
  • Managing a business of 500 cases alone in given territory.
  • Simultaneously work with Branding team for brand building and planning an event for promotion which includes event budget setup along with an artist’s arrangement for an event.
  • Keen planner for events and the outcome from particular event.
  • Manage Key Accounts: Hotel Le Meridian, Red Bar, Toons café, Atmosphere 6, Cuba Libra, Sky Bar, Oakwood premier and many more.

Manager – Key Accounts (Sales & Operations)

ISS Facility Services Pvt LTD
Bangalore
01.2012 - 06.2014
  • Handling Operation & Sales Business of 800 + manpower.
  • Responsible for Key Accounts, e.g.: HP, Shell, GMR, Univercell, KPMG, Meritor, Black & Decker, Nationwide Hospital, GE, Kenna Metal LTD(Catering Division).
  • Coordinate with Facility Manager, Admin Manager, F&B Manager and HR Manager of the company for current and repeat business.
  • Responsible for Facility Operations and increased additional revenue by 178% per month using the consumables and extra efforts to the facility.
  • Basic responsibility of CRM (Client Relationship Management) which buildup the current business opportunities.
  • Maintain the proper co-ordination with finance department to implement and apply cost accounting policies which improves the Billing cycle for both client and company itself.
  • Successfully conducted quality audit with the team and improve the service level of the site by adopting best work practices of operations.
  • Monthly Target 2.5 lakh or 25 no. of manpower outsource.
  • 82% target achieved in last quarter.
  • Collected outstanding payment of Rs.1.50 Cr. from vendors across the give territory.
  • Responsible for Facility Operations and increased additional revenue by 178% per month using the consumables and extra efforts to the facility.
  • Prepare salary breakups, 15 to 20 Quotations per Month and 35 to 40 invoices per month to bill to client.
  • Responsible for contract staffing includes complete operations starts from site inspection, No. of man power deployment, and maintains of entire site day today work responsibility.
  • Managing a team of 15 facility Managers and 10 facility Executives under the Profile.

Trainee- Business Development

Parle Agro Pvt Ltd
Delhi
06.2010 - 12.2011
  • Achieve brand and SKU wise primary (Financial Sales) and secondary (Trade Sales) sales targets.
  • Plan and conduct marketing activities in the assigned territory.
  • Co-ordinate with distributor & ensure on time order & supply credit limit.
  • Keep track of stocks updated of products & daily collection of payments from distributors.
  • Specialty of selling a product in range (Range selling).
  • Achieve ‘New Activation Target’.
  • Maintain good relationship with key accounts and distributors.

Education

PGDM - Marketing and Retailing

International School Of Management Excellence
01.2011

BBA - University of Pune

Indira Institute of Management
PUNE
01.2008

Skills

  • Digital marketing
  • Campaign management
  • Affiliate marketing
  • Data analysis
  • Client acquisition
  • Team leadership

Hobbies and Interests

  • Running: To keep physically & mentally fit
  • Reading: An avid reader, prefer business books, autobiographies & best-sellers
  • Sports: Badminton, Chess, Cricket

Personal Information

  • Date of Birth: 06/30/86
  • Gender: Male
  • Marital Status: Married

Timeline

Business Development Manager – Digital & Affiliate Marketing

Recharge Trendds Setter Pvt. Ltd.
01.2021 - Current

State Head – Central India

BMD Services
10.2017 - 01.2021

ASE – HoReCa, (Area Sales Executive)

JK Ansell LTD. (Raymond Group)
06.2014 - 10.2017

Manager – Key Accounts (Sales & Operations)

ISS Facility Services Pvt LTD
01.2012 - 06.2014

Trainee- Business Development

Parle Agro Pvt Ltd
06.2010 - 12.2011

PGDM - Marketing and Retailing

International School Of Management Excellence

BBA - University of Pune

Indira Institute of Management

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CHETAN PRAKASH KALBANDE