CHETAN SHARMA
New Delhi
Summary
Dynamic sales and marketing professional with 10 years of experience in developing business through exemplary planning and implementation. Demonstrated success in driving market growth and profitability by tailoring strategic approaches to meet customer needs. Proven leadership abilities enhance team performance, while strong analytical skills support effective decision-making. Recognized for improving brand visibility through innovative campaigns and impactful communication strategies.
Overview
11
11
years of professional experience
Work History
Manager Sales & Marketing
ADN Broadband Pvt Ltd
Delhi
09.2024 - Current
- Cultivated business partnerships to build lasting relationships with internal and external parties.
- Developed and implemented strategic marketing plans, sales plans and forecasts to achieve corporate objectives for products and services.
- Compiled reports on sales figures, competitor analysis, market trends, which were used by senior management for decision making purposes.
Head of Marketing
JP Traders
10.2022 - Current
- Developed and implemented marketing strategies to increase sales volume
- Created, managed and monitored budget for all marketing campaigns
- Conducted market research to identify customer needs and trends in the industry
- Analyzed existing customer data to identify potential new markets for products or services
- Generated leads through various online channels such as email campaigns, search engine optimization, social media and website content management systems
- Created and presented monthly reports to management on sales performance
- Conducted regular meetings with staff members to review goals and objectives for the quarter and year
- Developed pricing strategies that would maximize profits while still remaining competitive in the market
Sales Manager
One Ott Intertainment Ltd.
Delhi
11.2021 - 10.2022
- Company Overview: Fourth largest ISP in India
- Responsibility Domain: Haryana and Rajasthan for Broadband and Enterprise business development
- Developed and implemented marketing plans for new products
- Analyzed market trends to identify potential opportunities for growth
- Monitored competitors' activities to keep up with industry trends
- Generated ideas to increase sales through creative promotions
- Assisted in developing pricing strategies that maximize profits while maintaining customer loyalty
- Maintained relationships with key customers through regular communication
- Worked with management team to oversee and monitor marketing strategy
- Fourth largest ISP in India
Regional Manager
ANI Network Pvt. Ltd.
Delhi
10.2019 - 10.2021
- Responsibility Domain: Delhi, Haryana and Rajasthan for Broadband and Enterprise business development
- Core role in establishing voice services, OTT, IPTV, Increasing the broadband user base and cable TV
- Analyzed regional financial data to identify areas of growth opportunities for broadband and ILL(Internet lease Line)
- Conducted regular meetings with district managers to discuss sales performance and provide guidance on improvement tactics
- Managed regional operations including inventory control, staffing levels, logistics, and customer service
- Trained staff on product knowledge, customer service techniques, sales strategies such as OTTs, IPTV and IP landline
- Resolved conflicts between customers and employees within the region
- Hired talented, trainable team members and drove new business strategies to grow revenues
- Meeting With Class A,B and C ISP license holder LCOs for the potential growth of the business
Branch Manager
Fastway Media Network Pvt. Ltd.
Haryana
07.2014 - 09.2019
- Managed the team of 10 professionals spread over Delhi and NCR region (Manesar and Gurugram) to provide Multi System Operating facilities to Local Cable Operators
- Core role in the expansion of Fastway Net Plus Broadband and Fastway Media Cable TV
- Additionally, managed the advertisement of Khabar Fast News Channel and other entertainment Channels
- Managed media marketing for other regional channels
- Directed daily operations of the branch, including customer service, human resources, sales and marketing activities
- Conducted regular performance reviews for all employees in the branch
- Provided feedback on employee performance evaluations conducted by supervisors
- Verified cash by balancing cash drawers and maintaining cash count records
- Completed month-end and year-end closings, kept records audit-ready and monitored timely recording of accounting transactions
Sales Executive
Vicom18
Haryana
03.2014 - 06.2014
- Learnt basics of broadcasting industry as an internee
- Meetings with the LCO(Local Cable Operators) regarding their regular issues
- Meeting Basic collection targets
- Visited LCOs for Channels placements
Education
MBA - International Business
Amity University
01.2019
B.A. - Economics (Hons.)
Atma Ram Sanatan Dharma College, University of Delhi
01.2014
Skills
- Enthusiasm for learning
- Deep understanding
- Application of learning
- Examination
- Inquiry
- Critical thinking
- Reasoning
- Communication
- Cultural understanding
- Social understanding
- Environmental understanding
- Technology understanding
- Go-To-Market Strategy Development
- Sales Promotions
- Competitive Analysis
- Pricing Strategies
- Product Launches
- Reporting Capabilities
- Quality Leadership
- Training
- Mentoring
Extracurricular Activities
Been a sports person. An avid lover of cricket and football. Loves to explore new places and culture.
Timeline
Manager Sales & Marketing
ADN Broadband Pvt Ltd
09.2024 - Current
Head of Marketing
JP Traders
10.2022 - Current
Sales Manager
One Ott Intertainment Ltd.
11.2021 - 10.2022
Regional Manager
ANI Network Pvt. Ltd.
10.2019 - 10.2021
Branch Manager
Fastway Media Network Pvt. Ltd.
07.2014 - 09.2019
Sales Executive
Vicom18
03.2014 - 06.2014
MBA - International Business
Amity University
B.A. - Economics (Hons.)
Atma Ram Sanatan Dharma College, University of Delhi
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