Seasoned Product Manager with over 5 years of experience in fintech, e-commerce, and hospitality industries. Successfully drives product strategies forward using data-driven insights. Skilled in leading KYC Product initiatives through user research, competitive analysis, and A/B Testing. Expertise in utilizing AI-powered tools to improve user conversion rates, streamline TAT, and create strategic product roadmaps. Actively pursuing opportunities for growth in product management.
Hi, I’m
Chetan Singh
Product Manager
New Delhi,DL
Summary
Overview
7
years of professional experience
Work History
Angel One
Product Manager
05.2023 - Current
Job overview
- Led the end-to-end dev of Fraud Detection feature, resulting in higher fraud detection with decrease conversion TAT from 70% to 85%.
- Introduced Digilocker in the KYC document collection resulting in increase in abs. user conversion by 4%.
- Working with regulatory bodies such as NSE/BSE/CDSL/KRAs to ruggedize the KYC process further reducing KYC TAT
- Built a new KYC interface to allow foreign nationals to trade in equity with the potential revenue of 3 Cr
- Currently building account opening TAT predictor allowing the sure-short converted user to place AMO (After Market Hours) Order
- Collaborate with engineering, design, analytics team to timely and high quality product releases.
Reddoorz
Senior Product Analyst
01.2022 - 04.2023
Job overview
- Partnered with product teams to define and prioritize product requirements and features through data driven insights
- Implemented multitouch points last/first click attributions(visits/purchases) with the help of Tech and app partners(appsflyer/clevertap) for correct marketing attributions of traffic. This helped in channelizing spends for maximum ROI generation.
- Worked closely with the Engineering Team on the development, QA and release of products, providing analytics support throughout the product lifecycle.
- Analysed user behavior and feedback to identify pain points using extensive A/B Testing and user research
Snapdeal
Product Analyst
02.2021 - 01.2022
Job overview
- Built in-house attribution systems which helped us to move away from expensive attribution tools like appsflyer and track everything internally(Saving 1+Cr per year).
- We were able to identify and measure LTV of user cohorts using in-house attribution mechanisms.
- Built system to feed in LTV signals to marketing APIs, thereby, maximizing ROI of marketing campaigns.
Ernst & Young
Consultant
09.2018 - 01.2021
Job overview
- Worked with Fortune 500 companies to provide digital analytics solutions using SQL, Alteryx, and Tableau.
- Built statistical analysis models on large data sets to create visually impacting dashboards.
Education
Netaji Subhas Institute of TechnologyNew Delhi
BTech from ECE
07-2018
University Overview
Skills
- Product Strategy
- Product Vision
- Critical Thinking
- Product Management
- Marketing Analytics
- Go-to-Market Strategy
- Product Analytics
- SQL
- Tableau
- A/B Testing
Timeline
Product Manager
Angel One
05.2023 - Current
Senior Product Analyst
Reddoorz
01.2022 - 04.2023
Product Analyst
Snapdeal
02.2021 - 01.2022
Consultant
Ernst & Young
09.2018 - 01.2021
Netaji Subhas Institute of Technology
BTech from ECE
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