CHETAN TAWAKLEY

Search Engine Optimization (SEO):

• Publishing articles and news on Elets web portals to improve organic traffic.
• Website backlinking and event listing for better visibility and search rankings.

Social Media Management:

• Managing multiple social media handles, with a primary focus on LinkedIn, followed by Twitter, Instagram, and Facebook.
• Handling event promotions and scheduling posts for various summits and expos.

Performance Marketing & Lead Generation:

• Running targeted lead generation and awareness ad campaigns on LinkedIn, Facebook, and Instagram for promoting events and collecting registrations.
• Setting up and managing paid media budgets, analyzing campaign performance metrics (CPC, CTR, CPL), and optimizing ads to improve conversion rates.

Cross-Functional Coordination and Content Development Strategy:

• Collaborating with design, editorial, and event teams to ensure integrated digital communication strategies.
• Crafting professional, engaging captions and post copy for platforms like LinkedIn, Twitter, Facebook, and Instagram.

• Managed social media accounts, i.e., LinkedIn, Facebook, and Instagram.
• Optimized website content using best practices for SEO, also in coordination with the web developer.
• Performed content writing for both social media, as well as blogs, for the website.
• Monitored competitors' activities by analyzing online presence across multiple channels.
• Managed customer relationships through various channels such as email and social media networks.
• Created presentations to summarize results from digital marketing efforts.

• Managed Instagram and LinkedIn handles.
• Made posters, flyers, and other designs through Canva.
• Performed email marketing using Mailchimp.