Chetan Sorte
Senior Manager - Brand and Marketing
Bengaluru
Summary
Dynamic marketing professional with over 12 years of experience in B2C marketing, branding, and communication strategy, with a proven track record of driving growth in fast-paced, high-impact environments.
Adept at brand promotion, media planning, and customer acquisition with a data-driven and customer-centric approach.
Known for strategic thinking, analytical problem-solving, and building and scaling high-performing teams in evolving and challenging landscapes.
Overview
12
12
years of professional experience
10060
10060
years of post-secondary education
Work History
Senior Manager - Brand and Marketing
DKMS Asia Pvt Ltd
Bengaluru
04.2024 - Current
- Led pan-India marketing with a ₹5 Cr annual budget, managing a team of 12, ensured brand alignment as Global Brand Guardian.
- Achieved 300% growth in registry database in 3 years.
- Planned and executed integrated 360° marketing campaigns (digital, PR, OOH, and CSR), resulting in 10x increase in national brand visibility and engagement.
- Defined and maintained brand image and voice across all communication materials; implemented brand guidelines consistently across teams and stakeholders.
- Led digital marketing initiatives including SEO, SEM, email marketing, influencer programs, and social media strategy, utilized analytics to optimize performance and engagement.
- Optimized CAC, improved conversion funnels, and enhanced ROI through data-driven performance marketing.
- Successfully launched annual World Blood Cancer Day campaigns, achieving over 12 million digital impressions and extensive media coverage
Manager - Brand and Marketing
DKMS Asia Pvt Ltd
Bengaluru
02.2024 - 03.2024
Manager - Marketing
DKMS BMST Foundation India
Bengaluru
12.2021 - 01.2024
Proprietor
Miam Foods
Bengaluru
12.2018 - 06.2020
- Managed team of 15+ sub-ordinates with direct reporting
- Implemented Marketing strategy - including social media campaigns, events and local PR
- Developed GTM strategy for new products
- Paid Ads on Swiggy, Zomato, Dunzo, Facebook & Instagram
- Strategically led the whole end to end Marketing Operations
- Led business with consistent growth in revenue of 5-10% monthly basis
- Built brand alliances with various MNC for pop up sales
- Developed business growth marketing plans to increase sales and customer base
- Market research and analysis, promotions, public relations and advertising and assesses their success against the plan
- Responsible for budgetary compliance and overall P&L.
Manager - Brand & Marketing
Acko GI ltd
Mumbai
11.2017 - 06.2018
- Led successful executions of plans for Offline and Online Marketing
- Leveraged data insights from campaigns and market research to develop targeted marketing initiatives
- Developed partnerships with local businesses to secure third-party promotions
- Developed and managed communications strategies, plans and budgets
- Defined and tracked campaign effectiveness and adjusted strategies accordingly
- Managed print, online, and social media communications designed to promote company brand, image, and values
- Worked within budget parameters to develop and implement marketing strategies by analyzing key data and consumer demographics
- Created effective messaging using language, graphics and marketing collateral.
Manager - Brand & Marketing
ShopX, 10i Commerce
Bengaluru
04.2016 - 06.2017
- Prepared marketing calendar for the products launch by espousing 360 degree communication including SMS, Emailer, Social Media, Print Media & OOH while working with creative agency for the development of communication and design
- Smoothly on boarded 15000+ active retailers within year which directly contributed fair share to company's GMV of Rs 350 million in the same fiscal year
- Leveraged data insights from campaigns and market research to develop targeted marketing initiatives
- Responsible for communication strategies, plans and P&L for the partner brands
- Defined and tracked campaign effectiveness and adjusted strategies accordingly
- Managed print, online and social media communications designed to promote product & brand
- Worked within budget parameters to develop and implement brand strategies by analyzing key data and consumer demographics
- Created effective messaging using multilingual, graphics and marketing collateral
- Interacted with key stakeholders that included sales, retail operations, product & category to accumulate and construct the briefing for quarterly & annual growth plan campaigns
- Monitored dashboard for data of consumer's demography and product sales to understand behavior and trend.
Manager - Operations & Expansion
Housing.com
Mumbai
11.2014 - 03.2016
AM- Brand & Marketing
Axis Bank pvt ltd
Mumbai
11.2013 - 10.2014
Education
Certification - Generative AI Foundation Certification
Upgrad
Bangalore 04.2001 -
Certification - AI Tool Workshop
Be10x
Bengaluru, India 04.2001 -
PGDM - International Business & Marketing
Institute of Technology And Management
Navi Mumbai, MH 04.2001 - 06.2013
Student Exchange Program - International Brand Management
EM Normandie
Budapest, Hundary05.2012
Student Exchange Program - Cross Culture Management, Business Analytics
ESSCA
Caen, France05.2012
BCA - Computer Applications
Sikkim Manipal University
Bhilai, CG05.2010
12th Std - PCM
SNGVB
Bhilai, CG03.2007
10th Std - General
KPS
Bhilai, CG03.2004
Skills
Brand Strategy & Positioning
Accomplishments
- Awarded for Campaign of Change - "Healthcare Heroes" by Jagran
- DKMS Asia – Spearheaded initiatives that led to a 100% YOY growth in the donor registry from 2021, significantly strengthening the organization's impact and outreach.
- Miam Foods – Drove consistent monthly revenue growth of 5–10%, establishing strong business momentum and market presence.
- Acko General Insurance – Played a key role in the successful 360° brand launch, enrolling over 21,000 consumers during the initial phase, setting a strong foundation for brand awareness and adoption.
- ShopX – Led onboarding of 15,000+ active retailers in the first year, directly contributing to a 200%+ increase in Gross Merchandise Value (GMV) and accelerating business expansion.
Timeline
Senior Manager - Brand and Marketing
DKMS Asia Pvt Ltd
04.2024 - Current
Manager - Brand and Marketing
DKMS Asia Pvt Ltd
02.2024 - 03.2024
Manager - Marketing
DKMS BMST Foundation India
12.2021 - 01.2024
Proprietor
Miam Foods
12.2018 - 06.2020
Manager - Brand & Marketing
Acko GI ltd
11.2017 - 06.2018
Manager - Brand & Marketing
ShopX, 10i Commerce
04.2016 - 06.2017
Manager - Operations & Expansion
Housing.com
11.2014 - 03.2016
AM- Brand & Marketing
Axis Bank pvt ltd
11.2013 - 10.2014
Certification - Generative AI Foundation Certification
Upgrad
04.2001 -
Certification - AI Tool Workshop
Be10x
04.2001 -
PGDM - International Business & Marketing
Institute of Technology And Management
04.2001 - 06.2013
Student Exchange Program - International Brand Management
EM Normandie
Student Exchange Program - Cross Culture Management, Business Analytics
ESSCA
BCA - Computer Applications
Sikkim Manipal University
12th Std - PCM
SNGVB
10th Std - General
KPS
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