Chetanya Verma
Marketing
New Delhi
Summary
Dynamic and results-driven marketing professional with a proven track record in developing and executing 360° marketing strategies across digital and offline platforms. Skilled in social media management, content creation, SEO, email marketing, and PPC campaigns. Adept at leveraging data analytics, CRM tools, and market research to drive customer acquisition, engagement, and conversion. Experienced in influencer partnerships, event coordination, and strategic brand promotion. Strong expertise in campaign planning, budgeting, and project management with a creative approach to storytelling and brand-building. Known for delivering measurable results through innovative marketing solutions and collaborative execution in fast-paced, performance-driven environments.
Overview
3
3
years of professional experience
3
3
years of post-secondary education
Work History
Marketing Manager
The Energy & Climate Initiative Society-ENCIS
05.2025 - 07.2025
- As the Assistant Marketing Manager for POWERGEN India at Encis Group, I was responsible for leading and implementing comprehensive marketing strategies across digital and offline channels. The role demanded strategic thinking, hands-on execution, and cross-functional coordination to drive brand visibility, audience engagement, lead generation, and event participation. It encompassed everything from social media and performance marketing to booth sales, partnership development, and end-to-end campaign management, contributing directly to the success of a globally recognized industry event.
- Strategized and executed 360° marketing campaigns (digital + offline) for POWERGEN India, a globally recognized energy event with an 18+ year legacy—driving brand awareness, engagement, and B2B lead generation.
- Led social media management, content creation, and email marketing, crafting platform-specific content and executing targeted campaigns to boost visibility and interaction.
- Planned and managed performance marketing efforts using LinkedIn Ads, Google Ads, and Google Grants—successfully generating qualified B2B leads through data-driven strategies.
- Drove strategic sales and partnerships, including pavilion and SME booth sales, and media collaborations that directly enhanced visitor registrations and event reach.
- Oversaw event operations and lead generation on-ground, handling delegate and visitor registration processes, stakeholder communication, and real-time engagement at events.
Assistant Marketing Manager
Novastride Ventures
10.2024 - 05.2025
- Led and optimized social media management across Instagram, YouTube, LinkedIn, X (Twitter), and Facebook for campaigns such as Restaurant Cricket League, Parliamentarians’ Car Rally, Golden Eagles, Pink Swans, and Hunger Free Bharat—consistently increasing brand visibility, engagement, and follower growth.
- Executed high-performing digital ad campaigns for Hunger Free Bharat, Restaurant Cricket League, and Saran Cricket League, using targeted CTAs to drive measurable engagement; also leveraged AI tools for content, video, and image generation to enhance storytelling and streamline workflows.
- Developed and scaled influencer and creator strategies, onboarding 50+ influencers as Social Impact Ambassadors for Restaurant Cricket League and creators for Hunger Free Bharat and Turbo Track; scripted high-engagement UGC content, resulting in millions of impressions and significantly boosting campaign reach.
- Forged key media and strategic partnerships across flagship initiatives (e.g., Restaurant Cricket League, Parliamentarians’ Car Rally, Hunger Free Bharat), securing extensive press coverage and onboarding NGOs and global partners to amplify messaging and strengthen social impact.
- Spearheaded integrated end-to-end marketing strategies and event execution, combining long-term brand planning with short-term activations; managed event logistics, celebrity/influencer coordination, and stakeholder communications—delivering seamless, high-impact campaigns from concept to on-ground execution.
Digital Marketing and PR Intern
H2O Communication
04.2024 - 09.2024
- Managed end-to-end social media strategy and content production for brands like World Baniya Forum, Blackzone Mobiles, Pink Guava Hotels, and NASSCOM across Instagram, YouTube, Facebook, and LinkedIn—creating reels, static posts, and long-form videos that elevated brand presence and engagement.
- Planned and executed high-impact influencer marketing campaigns, including outreach, negotiation, creative direction, shoot coordination, and content production—resulting in over 500K organic views and strong ROI within tight budget constraints.
- Led performance marketing efforts, running targeted ad campaigns for brands like Blackzone Mobiles, using data-driven strategies to optimize spend and deliver measurable ROI through traffic, conversions, and visibility.
- Maintained strong client communication and account management, leading strategy discussions, progress meetings, reporting, and issue resolution—ensuring client satisfaction and aligning deliverables with brand objectives.
- Created compelling marketing presentations and acted in branded content, including anchoring in reels; also represented the agency at industry events like the Mind Travel Trade Association, strengthening professional relationships and brand recognition.
Content writer
The Knowbility
05.2022 - 11.2023
- Produced 100+ high-quality articles under tight deadlines, significantly increasing website traffic and boosting user engagement.
- Improved organic search traffic by 25% by implementing SEO best practices across all written and web content.
- Increased social media engagement by 40% through compelling content creation and strategic audience targeting.
- Contributed to a 10% rise in lead generation and a 15% boost in conversion rates by crafting persuasive, action-driven content tailored to audience needs.
- Drove a 15% increase in sales revenue/market share by executing effective content marketing strategies and collaborating closely with clients to build impactful campaigns.
- A social media management company
Education
B.Sc. - Sports Science
Indira Gandhi Institute Of Physical Education And Sports Sciences
New Delhi, Delhi 09.2021 - 06.2024
Skills
Social Media Management & Campaigns
Interests
Reading books
Astronomy
Watching combat sports and Cricket
Awards And Scholarships
- Participated in more than 15 national Taekwondo championships.
- Won 2x gold, 2 silver and a bronze at the various national taekwondo championships.
- Won more than 6 Delhi state taekwondo championships.
Timeline
Marketing Manager
The Energy & Climate Initiative Society-ENCIS
05.2025 - 07.2025
Assistant Marketing Manager
Novastride Ventures
10.2024 - 05.2025
Digital Marketing and PR Intern
H2O Communication
04.2024 - 09.2024
Content writer
The Knowbility
05.2022 - 11.2023
B.Sc. - Sports Science
Indira Gandhi Institute Of Physical Education And Sports Sciences
09.2021 - 06.2024
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