CHETHAN KUMAR K.R

Global Program Management: Led the planning and execution of digital marketing academies across multiple regions, managing projects from hiring and onboarding to training and process optimization. I successfully scaled new optimization projects and specialized services, streamlining workflows for teams across platforms like Google Ads and Shopping.

Training & Curriculum Development: Designed and delivered specialized training on account optimization and sales strategy for a global audience, focusing on aligning campaigns with client KPIs. I conducted needs analyses to identify skill gaps, developed comprehensive curricula on Google Ads (Search, Display, YouTube, Shopping), and used data to assess program effectiveness.

Strategic Collaboration & Leadership: Built and maintained robust relationships with Google stakeholders and cross-functional teams (Sales, Product, and Vendors). I partnered on critical enablement and practice initiatives, contributing to Google's yearly objectives and leveraging performance analytics to uncover new business opportunities.

Performance Optimization: Mentored and unskilled optimizers on Google Ads, enhancing team proficiency and campaign performance. My work focused on teaching teams how to strategically optimize accounts to align with client goals and achieve key business objectives.

Account Strategy & Client Relations

Provided expert account optimization and sales support to premium Google clients across North America, the United Kingdom & Ireland, Canada, and EMEA, driving performance for key metrics including awareness, clicks, conversions, CTR, CPC, CPA, and ROAS.

Translated client requirements into actionable plans, collaborating with teams to ensure seamless execution and the delivery of results-oriented campaigns.

Supported Account Managers by providing data-driven performance analysis, identifying adoption and expansion opportunities, and recommending strategic optimizations with forecasted metrics.

Acted as a go-to resource, mentoring team members in the execution of various account activities, from building successful keyword campaigns to analyzing reports and scaling challenging accounts.

Training & Development

Led the hiring and training of initial cohorts for new optimization projects in various locations, ensuring smooth operational setup.

Designed and delivered training programs, enhancing team skill sets and elevating overall productivity and project outcomes.

Conducted shadow sessions to develop best practices and troubleshooting documents, ensuring consistent quality and efficiency across campaign management.

Promoted a positive and engaging learning environment by creating student-centered lesson plans and course content, and utilizing various teaching aids to address diverse learning styles.

Tracked and evaluated student progress, providing targeted support to struggling team members and continuously revising curriculum to improve learning outcomes.

Mentored new trainers, sharing valuable insights and strategies for effective classroom instruction and professional development.

Senior Trainer

End-to-End Campaign Management: Managed the full lifecycle of paid search campaigns for premium clients of Public's Group.

Strategic Optimization & Analysis: Implemented SEM campaigns aligned with client goals and performed data-driven analysis of key metrics (CPC, CTR, CPA) to provide optimization recommendations, ensuring program efficiency and goal attainment.

Client Reporting: Generated and delivered daily, weekly, and monthly performance reports using tools like Google Ads, MSN Ad Center, and Yahoo Marketing to track campaign effectiveness.

Proactive Account Maintenance: Performed regular account audits, including bid recommendations, budget cap management, negative keyword framing, and link checking, to ensure account health and maximize performance.

Team Coordination: Acted as a team coordinator for a group of 8 members, providing guidance on project instructions and ensuring all client tasks were completed on time and to the expected quality.

Specialized Training: Developed and conducted comprehensive training for new team members on search campaign implementation for Google Ads, Bing Ads, and third-party tools (Dart Search, Kenshoo).

Skills Development: Delivered focused training sessions on analytics, reporting, account auditing, optimization strategies, and troubleshooting.

Cross-Functional Expertise: Provided training on other key areas, including Search Display Advertisement, Email Marketing Media reviews, and Technology Services.

Organizational Initiatives: Contributed to several company-wide initiatives, including internal certification programs, training content digitalization, and documentation for ISO and ISMS standards.

Stayed current on industry trends and developments, ensuring the implementation of cutting-edge search optimization tactics.