Summary
Overview
Work History
Education
Skills
Tools
Certification
Timeline
Generic

Chetna Awasthi

Linkedin.com/in/gistin2

Summary

Experienced marketer who excels in developing efficient processes, ensuring high standards, creating quality content and aligning efforts with organizational goals. Also known for collaborative approach, commitment to excellence and great communication skills.

Overview

4
4
years of professional experience
1
1
Certification

Work History

Content Editor

APPHIE TECHNOLOGIES PVT. LTD. (HIE HQ)
09.2022 - 12.2022

1) Edited and proofread website content for accuracy, consistency, and adherence to style guidelines.

2) Collaborated with writers and designers to create engaging and informative blog posts, articles, and social media content.

3) Managed editorial calendar to ensure timely content publication and coordinated with team members to meet deadlines.

4) Conducted keyword research and SEO optimization to improve organic search rankings and drive traffic to the website.

Creative Content Writer/Editor

CEDCOSS TECHNOLOGIES PVT. LTD.
05.2021 - 09.2022

1) Developed and implemented content marketing strategies to increase brand awareness and drive lead generation.

2) Produced engaging and SEO-optimized blog posts, white papers, and social media content to attract and retain target audiences.

3) Collaborated with cross-functional teams to create compelling multimedia content, including videos and infographics.

4) Analyzed performance metrics and data to optimize content marketing campaigns and improve ROI continually.

5) Managed social media platforms, including creating and scheduling engaging content, analyzing metrics, and growing a follower base.

6) Collaborated with cross-functional teams to optimize website performance, conduct A/B testing, and improve conversion rates.

7) Utilized SEO techniques to improve search engine rankings and increase organic traffic, resulting in a 10% increase in website visitors within nine months.

Content Writer (Part-time)

Compendious Med Works PVT. LTD.
08.2020 - 05.2021

1) Researched and wrote 10+ medically accurate blog posts, patient guides, and website content monthly, ensuring compliance with HIPAA and FDA regulations.

2) Developed SEO-driven articles and landing pages, increasing organic traffic by 20% and improving keyword rankings for healthcare services.

3) Created engaging copy for email campaigns, brochures, and social media, contributing to a 15% rise in patient engagement and appointment bookings.

4) Collaborated with doctors, researchers, and marketing teams to produce evidence-based content, aligning with industry standards and enhancing brand credibility.

Content Writer

Self Employed
01.2019 - 05.2021

1) Created compelling, SEO-driven content for B2B and B2C clients across technology, e-commerce, SaaS, and digital marketing industries.

2) Developed product descriptions, landing pages, email campaigns, and white papers to enhance brand positioning and drive conversions.

3) Conducted in-depth keyword research and implemented on-page SEO strategies to improve search rankings and increase organic traffic.

4) Collaborated with marketing teams, UX designers, and developers to craft user-centric content aligned with brand voice and business objectives.

Drafter Apprentice

Vinayak Chambers (Chartered Accountant)
09.2020 - 12.2020

1) Drafted and edited 10+ articles, newsletters, and reports on taxation, auditing, and financial regulations, ensuring accuracy and compliance with ICAI and government guidelines.

2) Developed client advisories, and case studies, improving engagement and attracting 10% more inquiries for accounting services.

3) Collaborated with CAs and legal experts to simplify complex financial topics into client-friendly content, supporting better compliance and decision-making.

Education

Ph.D. - Commerce

Dr. ABJ Abdul Kalam University
Indore
06-2025

BBA - Commerce, Applied Economics And Management

Uni. of Lucknow
07-2017

Skills

  • On-page & off-page SEO

  • Blog and article writing

  • Website content creation

  • Product descriptions & E-com content

  • Link-building & guest posting

  • Email marketing & sales funnel

  • Social media captions, Ad copies posts

  • Scriptwriting (videos and podcasts)

  • Content strategy and editorial calendar management

  • Performance tracking

  • Copywriting and Advertising

  • Social media marketing and scheduling

  • Client communication & relationship management

  • Basic HTML & CSS for content formatting

  • A/B testing for content performance

  • Whitepapers, case studies & industry reports

  • Strong research & analytical skills

  • Understanding of legal & ethical aspects of digital content

  • Data-driven approach to content marketing

  • Creativity & storytelling ability

Tools

Grammarly, Hemingway Editor, SurferSEO, Jasper (Jarvis AI), Copy.ai, Quillbot, Google Docs, SEMrush, Ahrefs, Google Keyword Planner, Ubersuggest, Yoast SEO, Google Search Console, AnswerThePublic, WordPress (WooCommerce), Shopify, Hootsuite, , Canva, Google trends, ChatGPT, Notion AI and more.

Certification

UX Design Professional (Google)

AI for everyone (Coursera)

Data Anayltics (Google)

Timeline

Content Editor

APPHIE TECHNOLOGIES PVT. LTD. (HIE HQ)
09.2022 - 12.2022

Creative Content Writer/Editor

CEDCOSS TECHNOLOGIES PVT. LTD.
05.2021 - 09.2022

Drafter Apprentice

Vinayak Chambers (Chartered Accountant)
09.2020 - 12.2020

Content Writer (Part-time)

Compendious Med Works PVT. LTD.
08.2020 - 05.2021

Content Writer

Self Employed
01.2019 - 05.2021

Ph.D. - Commerce

Dr. ABJ Abdul Kalam University

BBA - Commerce, Applied Economics And Management

Uni. of Lucknow
Chetna Awasthi