Hi, I’m
Chhaya
Summary
Who am I
Proactive and goal-oriented professional with excellent time management and problem-solving skills. Known for reliability and adaptability, with swift capacity to learn and apply new skills. Committed to leveraging these qualities to drive team success and contribute to organizational growth.
Marketing and Branding Executive with 1 year of experience in brand storytelling, strategic communications, content partnerships, and data licensing across B2B ecosystems. Expanded industry presence with over 300 PR citations, authored thought-leadership content, and orchestrated high-impact campaigns in collaboration with senior stakeholders and industry associations. Demonstrates a growth mindset and strong eye for detail. Skilled in UI/UX alignment, media outreach, and data-driven marketing initiatives. Proactive and goal-oriented professional with excellent time management and problem-solving skills. Recognized for reliability, adaptability, and capacity to learn and apply new skills. Committed to driving team success and contributing to organizational growth.
Overview
1
year of professional experience
Work History
BigMint Technologies Pvt Ltd
Content Partnerships & Industry Collaborations
05.2024 - Current
Job overview
- Established partnerships with 6 national and international industry associations, signing Memorandums of Understanding (MoUs) to enhance brand visibility among government bodies and key industry stakeholders
- Liaised with senior leadership including Directors and Chairpersons, effectively resolving high-level queries and driving strategic alignment
- Boosted brand exposure to over 5,000 industry players through association-driven outreach and word-of-mouth campaigns
- Managed key industry events and conferences in collaboration with strategic partners and associations
- Authored a whitepaper for the Confederation of Indian Industry (CII) titled “Decarbonizing the Indian Steel Industry” for the Green Steel Summit 2024
BigMint Technologies Pvt Ltd
Data Licensing & Strategic Alliances
05.2024 - Current
Job overview
- Onboarded 6 new data partners through subscription and barter partnerships, enriching the data offerings while expanding brand reach
- Reduced data acquisition costs by 25% through strategic negotiations and barter arrangement
- Identified and onboarded 50+ high-value datasets from reliable partners, enhancing the company’s analytics and insights portfolio
- Ensured compliance and transparency in data sharing through meticulous documentation of republication and licensing agreements
- Acted as a liaison between clients and data providers to streamline query resolutions and ensure high service standards
BigMint Technologies Pvt Ltd
Branding & Public Relations
05.2024 - Current
Job overview
- Spearheaded organic PR initiatives by distributing strategic data insights and company narratives to journalists, editors, and industry publishers, enhancing brand visibility across media networks
- Produced and managed paid/barter advertisements across newspapers, trade magazines, and association newsletters to boost brand recognition
- Secured 80+ PR mentions of BigMint in FY'25 and achieved 300+ citations on the SEAISI website, reaching ASEAN industry professionals
- Curated and developed content for BigMint’s FY’25 Annual Report, collaborating with cross-functional teams for comprehensive data collection and storytelling
- Conducted 12+ on-site client visits to gather testimonials and feedback, helping align product development with real-world needs
- Led collaboration with the IT team to enhance the UI/UX of company apps and websites, aligning design with brand strategy
- Revamped BigMint's website by refining brand positioning, interface design, and content architecture to improve engagement and clarity
- Defined and implemented BigMint’s core values (MINT Values) across the organization to build internal brand culture
- Developed company-wide brand guidelines ensuring consistency in visual identity and communication across platforms
- Planned and hosted BigMint’s FY’25 Annual Event, managing content, logistics, and engagement in partnership with cross-functional teams
- Executed 10+ employee testimonials to highlight internal culture and support employer branding initiatives
Education
IIM Raipur
MBA from PGP-Marketing
01.2024
University Overview
GPA: 82.9%
St.John’s College, Agra
M.Sc from Chemistry
01.2022
University Overview
GPA: 64.67%
St.John’s College, Agra
B.Sc from Chemistry, Zoology
01.2020
University Overview
GPA: 66.83%
Skills
- Branding & Communication: Brand Strategy, Public Relations, Content Marketing, Corporate Communications, Annual Reports, Brand Guidelines
- Marketing: Campaign Planning, Stakeholder Engagement, Media Outreach, Organic & Paid PR, Event Management
- Data & Partnerships: Data Licensing, Strategic Partnerships, Client Relationship Management, Technical Documentation
- Tools & Platforms: Canva, Google Analytics, MS office, WordPress, Excel (Advanced), Figma (Basic), AI platforms
- Personal Skills: Quick Learner, Adaptability, Attention to Detail, Team Collaboration, Creative Thinking, Growth Mindset, Time Management
Accomplishments
- Awarded 1st position in BigMint’s internal technical training program, Shivir 1.5, (2025)
- National Semifinalist & Campus Winner out of 14000+ Teams in, Samsung Edge 8.0, (2023)
- National Winner, among 20+ top B-schools participants for Detroit Case Competition, (2023)
- Ranked top 5%ile amongst 1.25 lac+ Management students on, Unstop, (2023)
Timeline
Content Partnerships & Industry Collaborations
BigMint Technologies Pvt Ltd
05.2024 - Current
Data Licensing & Strategic Alliances
BigMint Technologies Pvt Ltd
05.2024 - Current
Branding & Public Relations
BigMint Technologies Pvt Ltd
05.2024 - Current
St.John’s College, Agra
M.Sc from Chemistry
St.John’s College, Agra
B.Sc from Chemistry, Zoology
IIM Raipur
MBA from PGP-Marketing
Similar Profiles
Shubhenshu DeyShubhenshu Dey
AGM Business Development - Heading Kolkata Branch at BigMint.co (BigMint Technologies Pvt Ltd)AGM Business Development - Heading Kolkata Branch at BigMint.co (BigMint Technologies Pvt Ltd)
Vinamrata JaisinghaniVinamrata Jaisinghani
Asst. General Manager (Business Development, Events, Media Partnerships) at BIGMINTAsst. General Manager (Business Development, Events, Media Partnerships) at BIGMINT
Shubhenshu DeyShubhenshu Dey
AGM - Business Development (Heading Eastern Region of India) at BigMintAGM - Business Development (Heading Eastern Region of India) at BigMint
Tyler ManchuckTyler Manchuck
Head of Partnerships & Collaborations at MNML GolfHead of Partnerships & Collaborations at MNML Golf
Missy Cuello-RemleyMissy Cuello-Remley
Director of Strategic Partnerships and Collaborations at New England Innovation AcademyDirector of Strategic Partnerships and Collaborations at New England Innovation Academy