BHAGYASHREE LAKUDKAR
Nagpur
Summary
Experienced and results-driven professional with a strong background in sales, marketing, Business development account management and project management. Contributed to driving revenue growth and enhancing brand visibility through strategic lead generation, client conversion, and marketing communication initiatives. Adept at market research, trend analysis, and digital marketing strategies to stay ahead of the curve and deliver impactful results. Skilled in project coordination, stakeholder communication, and budget management to ensure timely project delivery and stakeholder satisfaction. Excellent team leadership and collaboration abilities, combined with a commitment to continuous learning and skill development
Overview
1
1
Certification
Work History
Marketing Intern
BookMyStorage
02.2016
- Strategic Planning & Marketing Strategy
- Developed business plans and marketing strategies, enhancing sales and profitability through primary research and competitive analysis
- Maximized brand visibility and targeted MSME customers through effective e-commerce platforms
- Executed customer acquisition processes including cold calling, emails, & direct meetings, ensuring successful customer onboarding
- Contributed by generating 15+potential leads & managed, Contributed to Corporate to 45% on-board and 70% hot prospective.
Sales & Social Media Manager
Phoenix Neuvotech Media
Nagpur
- Lead Generation and Marketing Strategy
- Generated leads & converted clients for 360-degree marketing services through targeted campaigns and strategic communication plans
- Planned and executed sales & marketing strategies ensuring alignment with business objectives
- Developed & executed marketing communication plans for brands, collaborating closely with stakeholders to ensure to brand objectives
- Implemented knowledge sharing platforms and procedures to enhance collaboration and efficiency among teams, fostering a culture of continuous learning
- Conducted market research to identify industry trends into marketing strategies to stay ahead of the curve
- Utilized Google Analytics & extracting actionable insights and drive performance improvements
- Managed social media platforms for various brands & industries, campaign planning, budget management, & performance management optimization & Optimizing content marketing strategies to enhance brand visibility & engagement
- Achieved a 30% increase in client acquisitions & led cross-functional team to drive 25% increase in online sales
- Orchestrated comprehensive marketing plan for flagship brand, boosting awareness by 20% in Brand awareness
- 40% improvement in conversion rates,15% improvement in customer engagement metrics within 6-month period.
Manager - Sales & Business Development (Marketing)
Credence Analytics Private Limited
Mumbai
- Marketing Research & Business analysis
- Conducted market research & lead generation to drive business growth & Strategic Alliance partnership managing the entire customer lifecycle & naturing
- Prepared and submitted RFPs and proposals on time, collaborating effectively with relevant teams
- Budget planning, identifying cost-saving opportunities and ensuring adherence to financial constraints
- Managed official social media accounts, implementing effective strategies for brand engagement and product promotion
- Developed and executed marketing campaigns for various regions and products, fostering brand awareness and lead generation
- Crafted compelling marketing pitches and submitted RFPs and proposals on time, contributing to successful strategic alliances with 3 partners and increased business opportunities
- Conducting research and staying updated on industry trends, emerging technologies, and best practices in analytics to enhance the company's expertise and capabilities
- Developing and maintaining comprehensive documentation of analytical methodologies, models, and findings to ensure transparency, reproducibility, and continuity in analysis processes
- Kickstarted campaign in Europe region generating 15+ leads and a successful conversion of a major client requiring licenses within a quarter
- Increased the reach in Middle east & Africa by 300% with 5 successful conversions overall
- Successfully created strategic alliance with 3 partners for further strengthening the roots in Europe.
Relationship Manager
RBL Bank Limited - India Startup Club
Mumbai
- Lead Generation & Strategic Business
- Generated effective leads and converted into clients, driving revenue growth & Managed NTB client onboarding, ensuring strong customer relationships and satisfaction by market research
- Focused on CASA management, increasing MIS for start-ups and HNI clients
- And Conducted business analysis and maintained stakeholder relationships
- Managed communication with various departments, ensuring operational efficiency for effective client service
- Organized start up events to boost brand awareness and engagement
- Also Developed marketing strategies tailored to startups, enhancing brand recognition
- Engaged with branches to promote the start-up ecosystem and formed partnerships with incubators, co-working spaces, and investors
- Collaborated with government agencies like Start-up India and Mumbai Start-up Cell
- Increase in Average Balances in Start-ups current Accounts across branches
- & Growth of Startups current account book by 25+Cr
- & 60+ NTB Clients acquired
- Start-up events like Big Pitch, Infint20 & hackathon to boost regional presence in startup ecosystem.
Education
MBA/PGPM - Marketing & Operations -
ICFAI Business School
Mumbai01.2017
B.E (Computer Science & Engineering) -
Rajiv Gandhi College of Engineering & Research
Nagpur01.2015
Skills
- Digital Marketing
- Google analytics
- B2B Sales
- Account Management
- Business Development
- Market Research
- New Client Acquisition
- Problem Solving
- Marketing Strategies
- Campaigns
- Customer relationship
- Stake holder relationship
Certification
- Certification in fundamental digital marketing by Google & Growth acd.
- Inbound Marketing program, Social Media Marketing, and email marketing By Hubspot
- Google Ads certification By Google
- Start-Up India Learning Program
- SEO Certification by SEMRUSH Academy
- Google Analytics by Google analytics Academy
Timeline
Marketing Intern
BookMyStorage
02.2016
Sales & Social Media Manager
Phoenix Neuvotech Media
Manager - Sales & Business Development (Marketing)
Credence Analytics Private Limited
Relationship Manager
RBL Bank Limited - India Startup Club
MBA/PGPM - Marketing & Operations -
ICFAI Business School
B.E (Computer Science & Engineering) -
Rajiv Gandhi College of Engineering & Research
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